23/07/2026
From Singapore to the Middle East – a new creative journey begins!🌍
"One of Pico's greatest strengths is the opportunity to grow beyond borders. I'm excited to begin this new chapter in the Middle East and create experiences that inspire and leave a lasting impact."— Atul Lade
We're thrilled to welcome Atul Lade as our Senior Creative Director in the Middle East after an incredible 19+ years with Pico Singapore.
With over 24 years of experience in experiential design, exhibitions, events, museums and brand activations, Atul brings a passion for creating immersive experiences through storytelling.
Welcome to the team, Atul! 🚀