Behind Marketing Lines

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Behind Marketing Lines

Where stories fuel growth!

29/11/2025

When your career takes you from journalism to tourism to global tech, you get a story worth hearing.
In this episode, Dora Hrkac shares the twists, lessons, and mindset that shaped her award winning journey.

This episode is powered by NHMC.

27/11/2025

In the latest episode of Behind Marketing Lines, our host Zeeshan had a fun chat with Dora Hrkac, a Gold The Stevie® Awards-winning Comms professional, and a Forbes Communication Council member. Together, they explore how she built a diverse, high-impact career that spans journalism, tourism, and global technology.

Dora shares her "Lost in Space" journey, the plot twist that took her from Hilton to a major tech acquisition, and why she is so passionate about Employer Branding and Corporate Influencing, promoting brands through their most outstanding people.

🎙️ Inside this episode:
- Why marketers should be bold and unleash their creativity.
- The role of LinkedIn as a career-defining platform (it led her to Forbes!).
- The unexpected challenge of promoting Smart Utilities over beautiful tourism products.
- Why her professional tagline is: "If you wanna build your muscles you go to the gym, but if you wanna build your brand awareness, you come to me."
- Her rapid-fire answers: Brand always, Creativity always, and the power of Podcasts for continuous learning.

It's not just about algorithms, it’s about resilience, imagination, and a bold approach to brand strategy.

This Episode is powered by NHMC.

Watch or listen here 👇
📺 YouTube: https://lnkd.in/dXNk2Rfy
🎧 Spotify: https://lnkd.in/dRxS3Tzm
🍎 Apple Podcast: https://lnkd.in/dCzqD_nB

25/11/2025

Sometimes the best ideas come from getting a little lost.
In this episode Dora Hrkac shares her journey across cultures, creativity, and leadership. Stay tuned!

This episode is powered by NHMC.

24/11/2025

Connecting with your audience starts with understanding them. Roberta Cianetti explains how knowing both the where and why of your audience’s behaviour can transform your marketing efforts. Catch her insights on Behind Marketing Lines.

21/11/2025

What really shapes the mindset of a performance marketer?
Bashid Khan, Managing Director of Communik Marketing opens up about the discipline, decisions, and experiences that built his journey.

This episode is powered by CBMO

19/11/2025

What really makes someone succeed in business: talent, timing, or mindset?

In this episode of Behind Marketing Lines, our host Zeeshan sits with AbdulBashid Khan from Communik Marketing to uncover what actually separates consistent founders from struggling ones.

They dive into how discipline, self-awareness, and maturity shape long-term success far beyond trends, hacks, or shortcuts.

Here’s what you’ll take away:
- Why most founders fail before they even begin
- How Bashid scaled Digital Hub with systems, clarity, and performance marketing
- What mindset shifts every founder needs to grow sustainably
- How to deal with client pressure, expectations, and business setbacks

If you’re building something, this conversation will make you rethink how you approach growth.

🎧 Watch or listen here:
YouTube: https://lnkd.in/dW72375T
Spotify: https://lnkd.in/dRufNj5t
Apple Podcasts: https://lnkd.in/dq5tEvyZ

18/11/2025

From boardroom battles to real-life grind.
AbdulBashid Khan, Managing Director of Communik Marketing joins Behind Marketing Lines. He breaks down the challenges, decisions, and defining moments that shaped his journey.
A raw, honest look at what it really takes to build, lead, and keep moving forward.

This episode is powered by CBMO.

14/11/2025

What really goes on inside a creator’s mind?
Harshani Maheshica opens up about the struggles, stories, and spark behind her creative world.

This episode is powered by Kollab, a data-powered app for brands and creators to MEET & MATCH, MONETIZE and MEASURE their influencer campaigns.

12/11/2025

Ever wondered what really goes on inside the mind of a content creator?

In this episode of Behind Marketing Lines, Zeeshan sits down with Harshani Maheshica to explore the stories, struggles, and strategies behind creating content that connects.

From balancing a full-time career to embracing authenticity and consistency, this episode dives into what it truly means to create with purpose in today’s fast-changing digital world.

This episode is powered by Kollab, a data-powered app for brands and creators to MEET & MATCH, MONETIZE and MEASURE their influencer campaigns.

🎧 Watch or listen here:
YouTube: https://lnkd.in/deZW8WmZ
Spotify: https://lnkd.in/d8YNvCKa
Apple Podcasts: https://lnkd.in/d8wiaVKG

11/11/2025

Work in Progress isn’t just a title, it’s the reality of every content creator’s journey.

Coming up next, Harshani Maheshica, and her journey of learning, experimenting, and constantly evolving behind the screen.

This episode is powered by Kollab.

10/11/2025

You can’t grow a business without learning how to sell what you know.

Mark Hamill, CEO of ARCET Global, joins Behind Marketing Lines and breaks down the true gap in business education.

07/11/2025

Being agile isn’t about saying it, it’s about living it.
Samir Awarkeh, CEO of Incuvate FZCO, breaks down why agility is the nucleus of every successful transformation.

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