18/06/2025
Interesting read Tawanda Mutyambizi
If You Want to Get Rich from Farming, STOP Reading Farming Books. Read Business Books Instead.
Let me save you time and money. If your goal is to get wealthy through agriculture, hereās a secret: Donāt focus on becoming a better farmer. Focus on becoming a better entrepreneur.
Too many people are obsessed with the technical side of farming ā soil pH, feed ratios, crop spacing ā while completely ignoring the money side. Thatās why most small-scale farmers remain broke or barely break even.
Be an agripreneur, not a farmer.
That means your job isnāt to know everything about the farm ā itās to build a business that uses farming to generate income, create jobs, and scale.
Yes, you can and should hire people who read farming books. Hire the ones who obsess over fertilizers, animal feed, and livestock cycles. Thatās their job. Your job is to run the business, make strategic decisions, and sign the cheques.
Letās get real:
Universities and agricultural colleges are releasing thousands of graduates every year. Do you honestly think all of them will start their own farms or businesses?
No. Theyāre looking for jobs. Thatās your opportunity. Donāt compete with themāemploy them.
I donāt need to know the biological processes happening inside a pig to run a profitable piggery. I need to know how to calculate margins, manage staff, expand operations, and find buyers at scale. Thatās the game.
Stop doing "projects" like itās a school assignment. Run a farming business. Projects donāt scale. Businesses do.
Someone once told me, āIām planning to go to agricultural college so I can run a profitable farm one day.ā I laughed ā not because she canāt succeed, but because sheās walking into the wrong door.
To disrupt an industry, you donāt need to be an insider. You need to think differently. I donāt follow the rules. I follow the money. I do what works.
You donāt need more agricultural knowledge. You need business knowledge.
Read books on sales, operations, marketing, cashflow, and leadership.
Learn how to negotiate, systemize, and scale.
Understand branding and customer psychology.
Master logistics and supplier networks.
Use tech to automate, track, and grow your enterprise.
Thatās how you turn chickens into cash flow.
Thatās how you turn cabbages into capital.
Thatās how you stop working for the land and make the land work for you.
Thank me later.
from chrophetmuchinezuro