Since our events style, our brand has captured the true South African tradition of “Retro Lifestyle” and popular culture. The Bottoms up lifestyle experience © concept is linked to tourism and entertainment in the region, affording people a rare opportunity to experience our country South Africa that is rich in culture and heritage. In addition, the fact that it is a local fresh concept that adds
to escapism appeal. “You can be anything you want and let your alter ego out”. This is particularly important for people who are consistently searching for the freedom to experiment and have fun with their identity, far from the yolk of the weighty demands of the institutions of authority, back in the real world. Bottoms up lifestyle experience © concept ,started as a regional concept,but it has been launched provincially and the entire country,it enables diverse cross-cultural integration of professionals in secure Locations.in our database we currently have 1000 people ranging from professionals, actors and musicians,we aim to attract approximately 2000 people by the end of this year (2014). Our market is situated in the entire South Africa with Gauteng especially Mogale City as our base. Our market is further divided into groupings; professionals’ from the various sectors of the corporate and entertainment world and tertiary students, This market has a considerable disposable income, the majority having income to lead a hectic social lifestyle (traveling across to other provinces in search of exciting entertainment offerings such as the music festivals,boat cruises,weekend get away trips ,beer or wine festival and entertaining networking sessions). Our target is upwardly mobile people who have not lost touch with their roots. They are driven by success and to live the life of splendor. These are persons who see themselves as trendsetters, always trying new cool things to hit the market.