idna

idna At idna, we're more than event planners – we're experience architects crafting impactful designs, data-driven strategies, and unforgettable events.

We don't just create, we create what connects. (pronounced: idea-N.A)
We believe in the power of ideas. It’s in our DNA (ahem, hence our name).

At idna, it doesn’t matter how many balls are in the air, we thrive in complexity.We are problem solvers at our core, tu...
20/01/2026

At idna, it doesn’t matter how many balls are in the air, we thrive in complexity.

We are problem solvers at our core, turning challenges into creative solutions and ideas into experiences that land with impact.

From high-pressure launches to intricate, multi-layered events, our team orchestrates every moving part with precision, calm and intention.

Because for us, delivering your organisation’s most successful moments isn’t just the job. It’s the craft.

When the stakes are high, we rise higher.
That’s the idna way.

Get in contact with us:
- [email protected]
- +27 11 465 2546
- WA: +27 63 719 5766

15/01/2026

There are two types of people who work here…
different energies, same commitment 💜

31/12/2025

As we welcome 2026, we look forward to creating experiences that connect, inspire and shape meaningful impact.

Thank you to our clients, partners and collaborators for being part of our journey and trusting idna to bring powerful ideas to life.

Here’s to fresh beginnings, bold thinking and unforgettable moments in the year ahead with passion, purpose and impact.

Happy New Year from the idna team.

Get in contact with us:
• www.idna.co.za
• [email protected]
• +27 11 465 2546
• WA: +27 63 719 5766

25/12/2025

This season, we celebrate connection, creativity and the moments that bring people together. Thank you to our clients, partners and collaborators for trusting idna to shape meaningful experiences throughout the year.

Wishing you a restful, joyful Christmas surrounded by the people who matter most.

Here’s to new ideas, bold stories and unforgettable experiences in the year ahead.

From the idna team to yours, Merry Christmas.

Get in contact with us:
www.idna.co.za
[email protected]
+27 11 465 2546
WA: +27 63 719 5766

Sasol Techno X is South Africa’s biggest STEAMI career exhibition, inspiring more than 20 000 learners and teachers each...
10/12/2025

Sasol Techno X is South Africa’s biggest STEAMI career exhibition, inspiring more than 20 000 learners and teachers each year. This national platform opens the world of Science, Technology, Engineering, Arts, Maths and Innovation through immersive experiences, live demonstrations and future-focused learning.

As the event partner, idna has proudly delivered two successful editions: a fully virtual experience in 2022 and a hybrid event in 2023 hosted in Sasolburg.

Get in contact with us:
www.idna.co.za
[email protected]
+27 11 465 2546
WA: +27 63 719 5766

What We DeliveredFrom conceptualisation to ex*****on, idna provided Sasol Techno X with a complete 360 solution. This in...
08/12/2025

What We Delivered

From conceptualisation to ex*****on, idna provided Sasol Techno X with a complete 360 solution.

This included creative direction, event look and feel, complex logistics and programme management, exhibition curation, and seamless coordination across both virtual and in-person environments.

The result was a large-scale hybrid expo, activation and conference designed to engage, educate and inspire the next generation of future shapers.

Get in contact with us:
• www.idna.co.za
• [email protected]
• +27 11 465 2546
• WA: +27 63 719 5766

Impact & OutcomeSasol Techno X achieved outstanding success with strong educational impact, a dynamic environment, and m...
05/12/2025

Impact & Outcome

Sasol Techno X achieved outstanding success with strong educational impact, a dynamic environment, and meaningful community engagement.

Participants and stakeholders praised the innovative setup, curated experience, and diverse activities that encouraged deeper interest in STEAMI fields.

idna is proud to have contributed to an event that not only informs but ignites curiosity and ambition in young minds across South Africa.

Get in contact with us:
• www.idna.co.za
• [email protected]
• +27 11 465 2546
• WA: +27 63 719 5766

As idna marks 10 years since our founding in 2015, we pause to reflect on what this journey has meant, and what it promi...
04/12/2025

As idna marks 10 years since our founding in 2015, we pause to reflect on what this journey has meant, and what it promises next. Over the past decade, we haven’t just organized events or built activations. We’ve been architects of connection - bringing together ideas and ex*****on, brands and audiences, problems and solutions.

We believe deeply in the power of human-first experiences. Through immersive, experiential events, creative campaigns and purposeful design, we’ve helped organisations across Africa tell their stories, unite communities, and spark transformation.

Each project, whether a large-scale conference, a brand activation, or a bespoke campaign, has been guided by one principle: emotion matters. Because when people feel, they remember; when they connect, they act.

On this milestone, we honour every partner, client, team member and collaborator who believed in big ideas, bold creativity, and in moving Africa forward together. Thank you for being part of our story.

Here’s to the next decade of building impact, lifting voices, and creating experiences that resonate far beyond the moment.

Get in contact with us:
• www.idna.co.za
• [email protected]
• +27 11 465 2546
• WA: +27 63 719 5766


We’re celebrating GOLD with Century City Conference Centre! A massive congratulations to one of our incredible clients (...
13/05/2025

We’re celebrating GOLD with Century City Conference Centre!

A massive congratulations to one of our incredible clients (and long-time favourite venue supplier), Century City Conference Centre, for winning GOLD at the Eventex Awards 2025 — not once, but TWICE! Taking top honours in both Venue and Large Venue categories, this recognition is truly well-deserved.

Here’s to more milestones, more magic, and many more moments of celebration!

Exciting News from idna! We’re thrilled to welcome Dale Gurney as our new Chief Operating Officer! Dale is a seasoned bu...
18/03/2025

Exciting News from idna!

We’re thrilled to welcome Dale Gurney as our new Chief Operating Officer!

Dale is a seasoned business leader with a remarkable track record of scaling B2B and B2C organisations, leading high-impact turnarounds, and optimising operations to drive profitability and growth. His expertise spans strategy, systems, operations, finance, sales, and supply chain—making him a powerhouse addition to our team.

Throughout his career, Dale has transformed businesses into market leaders through innovative product development, strategic international partnerships, and the cultivation of strong, high-performing teams. His ability to turn big ideas into tangible success aligns perfectly with idna’s mission.

With Dale on board, we’re poised for even greater innovation, scalability, and impact for our clients. This is just the beginning, and we couldn’t be more excited for what’s ahead!

Celebrating the incredible women who shape our nation. Happy Women's Day to those who walked so the women of South Afric...
09/08/2024

Celebrating the incredible women who shape our nation.
Happy Women's Day to those who walked so the women of South Africa could run today. 💜

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Johannesburg

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Monday 08:00 - 17:00
Tuesday 08:00 - 18:00
Wednesday 08:00 - 18:00
Thursday 08:00 - 18:00
Friday 08:00 - 17:00

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