Crow Practice

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Crow Practice stands for Coordinated Response on Wellness. We are a nation-wide live event company offering wellness services.

Wellness lounges, activations, workshops, fitness and expert speakers. In 2016, Kristine Iverson created CROW Practice – short for Coordinated Response on Wellness – a trusted one-stop-shop for bringing holistic well-being to the corporate world. From corporate meetings and trade shows to full-scale conferences and association events, our corporate wellness event agency has created over 100 inclusive wellness services and activations to help people move, breathe, reset and reconnect—especially when they’re on-the-go. We partner with meeting planners, DMCs, associations and CVBs to provide turnkey wellness solutions that go beyond checking a box. Crow Practice creates feel-good spaces rooted in real benefit—supporting mental, emotional and physical health exactly when people need it most.

09/10/2026

Next week, CROW Practice is bringing intentional wellness to Smart Monday and IMEX America 2026! 💙

From our interactive Sensory Immersion Activation on October 12 to our guided Multisensory Immersion Experience on October 13–14, we invite you to pause, recharge, and discover new ways to bring wellness into your event experience.

Join CROW Practice Founder and Owner Kristine Iverson on October 14 for “Putting Wellness on the Agenda” and explore how wellness can support attendee well-being, boost engagement, and create more meaningful events.

Make time for wellness, connect with us, and experience how small moments of reset can make a lasting impact!

We look forward to connecting with you in Las Vegas!

07/10/2026

We’re excited to be part of Smart Monday on October 12 at Mandalay Bay Convention Center and IMEX 2026 on October 13–14 at Circadian Cove! 💙

This year, CROW Practice is bringing Multi-Sensory Wellness Experiences to the forefront, exploring how simple sensory elements like sound, scent, and intentional moments of pause can transform the event experience.

Wellness doesn’t have to be complicated. Sometimes, it starts with creating a moment to pause, reset, and reconnect.

Join us at Smart Monday & IMEX 2026 and discover how multi-sensory wellness can help create more engaging, restorative, and memorable event environments.

We can’t wait to connect, share ideas, and experience wellness with you! 💙

30/09/2026

We’re excited to see Kristine Iverson, Owner and Founder of CROW Practice, take the stage at IMEX America 2026!

Kristine will lead Putting Wellness on the Agenda, an engaging session focused on practical ways to bring wellness into the heart of event strategy.

Attendees will discover ways to support well-being, boost engagement, manage stress, and create meaningful experiences that align with their clients’ goals.

📅 October 14, 2026
🕒 1:10 PM–1:35 PM
📍 Inspiration Hub | Wellbeing Wheel 2, B4100

Make time for this energizing conversation and discover how wellness can become a meaningful part of your next event strategy.

👉 Add Kristine’s educational session to your IMEX schedule:
https://america.imexevents.com/sessions/92500

We can’t wait to see you there! 💙

21/09/2026

Start Smart Monday with a moment to pause, reset, and engage your senses. 🌿

CROW Practice will be at Smart Monday with an interactive Sensory Immersion Activation, designed to introduce attendees to the power of intentional sensory engagement and wellness.

📅 October 12, 2026
🕒 9:00 AM–4:00 PM
📍 Mandalay Bay Convention Center

Stop by, experience the activation, and discover a different side of event wellness.

We look forward to seeing you at Smart Monday!

17/09/2026

Join CROW Practice at IMEX America 2026 for our Multi-Sensory Immersion Experience. 🌿🎧

This guided 25-minute experience combines binaural audio and aromatherapy to help reduce cognitive load and screen fatigue while giving your mind and nervous system a chance to reset.

Schedules:

📅 October 13, 2026
🕒 11:00 AM–11:25 AM
📍 Bayside E/F Foyer | Circadian Cove Rx, BF202

📅 October 14, 2026
🕒 12:00 PM–12:25 PM
📍 Bayside E/F Foyer | Circadian Cove Rx, BF202

Take a break from the busy show floor, engage your senses, and experience a moment of relaxation and reset.

We look forward to seeing you at IMEX America 2026!

11/09/2026

The music started. The room came alive. And suddenly, everyone was moving together. 🤠

Our Line Dancing on a Flow fitness activation brings a fun, energetic twist to event wellness. Attendees step away from their seats, learn simple line-dancing moves, and enjoy a shared experience filled with movement, laughter, and connection.

It’s more than just dancing. It’s a chance to break the routine, get people moving, and create a moment they’ll remember long after the event ends.

Looking for a wellness activation that gets your attendees up, moving, and connecting? Let’s get the whole room on the dance floor!

08/09/2026

Sometimes I forget just how much I once wished for the life I’m living now. I have to pause and remind myself to really feel the gratitude for the life I’ve created.

Every morning is a blessing, and I get to sit in a coffee shop, meet a friend and have conversations that could lead somewhere meaningful.

I’m responsible for creating my own path.

While that freedom comes with its own challenges and requires a lot of discipline, I wouldn’t ever trade it.

02/09/2026

Create. Blend. Take Wellness With You. 🌿🍵

Our Herb & Tea Craft Building activation brings creativity and wellness together through a hands-on experience with herbs and teas. Attendees can create their own personalized blend while enjoying a relaxing, engaging activity that encourages mindful connection with nature.

A refreshing addition to meetings, conferences, and corporate events.

Click this link to learn more about this wellness activation:
https://crowpractice.com/wellness-activations/herb-and-tea-craft-building/

28/08/2026

We are always honored when we get an opportunity to showcase our services. Sometimes the best moments are those curated with a small group that receive an opportunity to engage. Try something new and practice self-care.

26/08/2026

Wellness that fits right into your day. 🌿✨

Our Grab & Go Wellness Activation offers attendees thoughtfully curated wellness items they can easily enjoy during the event or take with them. It’s a simple, convenient way to add a meaningful wellness touch while encouraging attendees to pause, recharge, and take something positive with them.

A flexible addition to meetings, conferences, and corporate events.

Click this link to learn more about the service:
https://crowpractice.com/wellness-activations/grab-go/

Address

Telephone

407-619-2075

Website

http://www.crowpractice.com/, https://linktr.ee/kristine.iverson

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