Pico Global

Pico Global Pico is a global leader in Total Brand Activation with a proven track record of more than five decades. We call it Total Brand Activation.

Experience-Led, Digital-First thinking and capabilities matter more than ever in today’s fast-changing world. At Pico, we merge experiential, communication and technological talent to create extraordinary experiences and powerful activations engineered for superior results, engaging target audiences everywhere.

EV giant BYD partnered with Pico to design and manage their exhibition booth at the 22nd Auto Guangzhou exhibition in No...
29/05/2025

EV giant BYD partnered with Pico to design and manage their exhibition booth at the 22nd Auto Guangzhou exhibition in Nov 2024. The result was more than an exhibition presence – it was an immersive journey of engagement that gave visitors a hand-on experience of the brand’s driving technology. Features include virtual driving and racing, VR and mind-wave controlled games, motion tracking games, and lucky draws. By seamlessly blending digital and physical touchpoints, the booth amplified visitor engagement and enhanced BYD’s popularity.

Discover how Pico activates BYD at Auto Guangzhou: https://bit.ly/43CH5Bm


BYD Global

28/05/2025

Pico partnered with Qatar Free Zones Authority to create an exceptional Qatar National Sport Day 2025 with the spectacular beach. The event offered traditional athletic activities as well as modern recreational elements, ranging from volleyball and football to obstacle courses and community tug-of-wars, to yoga and a dedicated area for children.

The event experience was enhanced by features such as culinary stations, live entertainment and interactive guest amenities, adding up to a memorable day of community and sport.

Discover our latest event activation: https://bit.ly/3Q8ymA1


Pico made the urge to travel irresistible at the latest MATTA Fair 2025 at MITEC in Kuala Lumpur. Our work at the large...
27/05/2025

Pico made the urge to travel irresistible at the latest MATTA Fair 2025 at MITEC in Kuala Lumpur.

Our work at the largest international travel fair in Malaysia included the extraordinarily engaging Malaysia Aviation Group pavilion. The activation featured a Cabin Theatre, a A330neo VR pod experience and a Gemini photobooth. Visitors could even meet Manchester United legends, enjoy mini football and interact with Pilot Parker while exploring flight promotions. Another booth for Marriott Bonvoy lured crowds with hotel deals across Malaysia, member rewards and travel planning services. These booths offered impactful experiences that connect brands with audiences.

Discover our latest exhibition activation: https://bit.ly/3WFiVmc


26/05/2025

Platform 09 is an ecosystem that designed to nurture professional Arab women in business. For this year’s ‘Garden of Ideas’ themed edition, Pico delivered everything from immersive activations and seamless production to sophisticated AVL solutions and mesmerising performances. The outcome was an extraordinary, boundary-transcending experience that brought together innovative minds of endless potential.

Discover our latest exhibition activation: https://bit.ly/3WFiVmc


23/05/2025

In the latest edition of Headline Finance, Lawrence Chia, Chairman of Pico Group, reveals how iconic IPs can be used in event activations to bolster brands’ images. With creative thinking and intelligent use of data, popular IPs ranging from Japan’s ‘Chiikawa’ to the legendary Batman are boosting visibility and sales for brands of all kinds.

Read more: https://bit.ly/4kw8SKi

Beyond the vibrant booth experience in IDS 2025, Medit also hosted an exclusive 'Medit Night' on the exhibition's second...
23/05/2025

Beyond the vibrant booth experience in IDS 2025, Medit also hosted an exclusive 'Medit Night' on the exhibition's second day. This strategic gathering, produced and managed by Pico, united Medit's partners, Key Opinion Leaders (KOLs), and leading dental experts, fostering invaluable connections and the sharing of insights within the industry.

Discover our latest event activation: https://bit.ly/3Q8ymA1


Pico’s expertise in exhibition activation gives Medit’s presence at the International Dental Fair (IDS) 2025 in Cologne ...
22/05/2025

Pico’s expertise in exhibition activation gives Medit’s presence at the International Dental Fair (IDS) 2025 in Cologne a memorable ‘bite’. IDS 2025 attracted 1,351 exhibitors and over 164,000 industry professionals, making the event a premier showcase of the industry’s latest innovations and technologies.

Crowds converged on the brand’s booth throughout the five-day exhibition, with its unique colour scheme and distinctive metal accents making it a visual standout. Once there, features like dual large-scale LED media walls, a ‘Scanning Game’ and even branded costumes for staff ensured that they got engaged, stayed engaged, and learned why Medit is the world leader in 3D digital dental solutions.

Discover our latest exhibition activation: https://bit.ly/3WFiVmc


‘You are amazing!’ was the theme as 500 employees of Swatch Group Korea gathered in Seoul for an inspiring Kickoff Meeti...
21/05/2025

‘You are amazing!’ was the theme as 500 employees of Swatch Group Korea gathered in Seoul for an inspiring Kickoff Meeting. Pico’s end-to-end expertise – from concept development and programme planning to seamless on-site ex*****on – ensured that the meeting fully lived up to that engaging theme.

The event celebrated the dedication of Swatch Group staff while building momentum for the year ahead. As well as business reviews, forward strategy and award presentations, the programme included fun activities such as a wine glass drawing session and creative group photo performances, energising staff for the year ahead.

Discover our latest event activation: https://bit.ly/3Q8ymA1


As Honor’s official service provider at the Mobile World Congress (MWC 2025) in Barcelona, Pico meticulously crafted an ...
20/05/2025

As Honor’s official service provider at the Mobile World Congress (MWC 2025) in Barcelona, Pico meticulously crafted an immersive and interactive showcase of Honor’s AI-powered product breakthroughs.

Pico applied its comprehensive expertise and delivered a tailored, end-to-end solution, from the booth’s spatial planning and atmospheric design to creative stage visuals and interactive segments, in perfect alignment with the Honor’s strategic goals.

Discover our latest exhibition activation: https://bit.ly/3WFiVmc

Pico EMEA office had the pleasure of hosting the PicoX team for a series of productive and insightful sessions focusing ...
19/05/2025

Pico EMEA office had the pleasure of hosting the PicoX team for a series of productive and insightful sessions focusing on data insights, AI, best practices, innovation and teamwork. A highlight of the programme were discussions emphasising cross-team alignment – vital to ensure that we remain at the forefront of delivering impactful brand experiences for clients. The energy and ideas exchanged have already been a catalyst for Pico’s continued growth and success.

Songshan Cultural and Creative Park was taken over in style when it hosted Taipei Fashion Week AW25. The event’s ‘Fashio...
15/05/2025

Songshan Cultural and Creative Park was taken over in style when it hosted Taipei Fashion Week AW25. The event’s ‘Fashion – Infinite’ concept interprets fashion not merely as a cycle for aesthetics, but as an embodiment of the responsibilities of global citizenship.

Pico leveragedits event management and production capabilities to support the grand opening show of six prominent Taiwanese designers. Each vividly demonstrated the designer’s innovative approach to sustainable fashion, with sophisticated stage design and event flow management allowing audiences to see and feel the full impact of the spectacle.

Discover our latest event activation: https://bit.ly/3Q8ymA1


14/05/2025

In a recent issue of Headline Finance, Lawrence Chia, Chairman of Pico Group, described how AI is transforming the events industry, with AI-powered robots doing everything from performing folk dances to guiding visitors and enhancing the event experience at exhibitions such as Sibos. This is just the beginning of the event planning industry’s AI revolution.

Read more: https://bit.ly/42YKuew

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Our Story

Experience-led, digital-first thinking and capabilities matter more than ever. In a fast-changing world where brands thrive on the experiences they generate, they need a partner that can activate them effectively.

This is what Pico Group delivers. We merge experiential, communication and technological talent to create extraordinary experiences that engage people personally.

These are not just designed by teams who know how to visualise powerful content and engagements, nor crafted by digital natives to engage audiences across a range of media, channels and devices. They are all of this and more. Pico Group creates experiences that matter.