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Primo Ticketing

Finally! A 100% cost free, contactless, browser based ticketing solution!

At Primo ticketing, we have 3 core beliefs, make ticketing simple, create an easy fan experience, and increase revenue for our partners.

15/06/2026

Cheer is more than what happens on the floor.

It's the medals earned after months of hard work.
The stages where athletes perform under the lights.
The uniforms that represent a team.
The banners that become lifelong memories.
The bows, the hair, the trophies, and all the little details that make this community unique.

The things only the cheer community truly understands. And we're built for all of it.
Built for Cheer and Dance. 💙💚

05/06/2026

At Primo Ticketing, we’re proud to serve a community that puts so much heart into every event 💙💚

It’s the early mornings. The long competition weekends, the coaches who believe in their athletes. The families cheering from the stands, the friendships built backstage and the moments that become lifelong memories.

Primo is:
Built for the athletes.
Built for the coaches.
Built for the families.
Built for Cheer and Dance. 💙💚

30/05/2026

We are proud to support programs that recognize athletes for more than what happens on the competition floor.

Recently, our Founder Shawn White spoke with the about why supporting the Cheer and Dance All Star Scholarship Program matters to us and why investing in athletes goes far beyond competition weekends.

At Primo Ticketing, we see the work, time, commitment, and dedication these athletes put in every single day. We see the early mornings, the pressure, the sacrifices, and the perseverance it takes to continue showing up season after season.

That is why initiatives like this matter. Read more here: https://tinyurl.com/54tyktxw

The USASF Cheer and Dance All Star Scholarship Program recognizes athletes not only for performance, but for leadership, academics, character, and the impact they make within their communities.

We are grateful to be part of a community that continues shaping future leaders both on and off the mat.

Built for Cheer and Dance 💙💚

28/05/2026

We’re looking forward to heading to THE 2026 National Conference in Nashville this July!
The conference brings together gym owners, coaches, event producers, and leaders from across the cheer industry to share ideas, discuss the future of the sport, and continue growing the All Star community.
We’re excited to connect with everyone there and continue building alongside the people who make this industry what it is.

13/05/2026

As another cheer season comes to a close, it’s hard not to look back at everything that went into it.

The early mornings, long weekends, packed venues, and all the moving parts behind the scenes that keep events running.
This season gave us the opportunity to work alongside organizers, athletes, and families across the country, supporting events of all sizes throughout the year.

We’re proud to be part of this community and already looking forward to next season 💚
Read more here: https://shorturl.at/gzrNz

28/04/2026

Wrapping up Cheerleading & Dance Worlds in Orlando, Florida ✨
Our CEO, Shawn White, had the opportunity to take part in the All Star Dedication Awards, recognizing athletes who reflect the strength and dedication that define the cheer community.
We’re proud to support the USASF College Scholarship Program and be part of something that makes an impact beyond the sport, celebrating not just performance, but the commitment behind it.
Always great to be part of moments like this 🙌

27/04/2026

Not all events work the same and cheer and dance competitions are a perfect example of that. When the system behind it isn’t built for that kind of flow, things can get complicated really fast.

Primo was designed around how these events actually run, not adapted later. From session-based ticketing, multi-day management and real support during competition weekends, everything is built to keep things moving the way they should.

Read all about it on our blog!:https://bit.ly/4n2EKZK

15/04/2026

Before every event, the same questions come up:

How do I get my ticket if I entered the wrong email or phone number?
Can I buy multiple tickets under one name?
I accidentally purchased multiple tickets, can this be adjusted?

They’re all more common than you think and we got the answers!

Do you have questions to add on our FAQs? Drop a comment!

👉 Read more on:
primoticketing.com/blog/

10/03/2026

Major changes in the ticketing industry don’t just affect platforms. They affect the organizers who rely on them. So with the recent Eventbrite acquisition by Bending Spoons, many event organizers are starting to ask the same question: what happens next?
If you’re wondering what this acquisition could mean for the industry, we break it down in our latest blog.
Read the full article here: https://bit.ly/40Yokam

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