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New Moon The agency of the future. We future-proofs brands through consulting, influencer and experiential marketing.

Sydney’s second World Marathon Major was another huge moment for the city, and we wanted to give runners somewhere to ex...
09/25/2026

Sydney’s second World Marathon Major was another huge moment for the city, and we wanted to give runners somewhere to experience the whole weekend, not just the race day. So we created ASICS House on the harbour — part run club, part recovery space, part very good place to hang out.

We launched the RISE & SHINE Collection, took a crew of runners out at sunrise, and welcomed them back for everything from Therabody recovery to poetry and DJs.

Josh Lynott ran the full marathon and wrote a poem for every kilometre. On race day, he was back at the House, writing lines on finishers’ bibs as they came through the door.

Hundreds of runners joined us across the weekend, and the best part was watching them make the place their own.

A big thank you to the ASICS team for trusting us with such a special weekend.

ASICS Running ASICS Australia Josh Lynott

Sydney’s second World Marathon Major was another huge moment for the city, and we wanted to give runners somewhere to ex...
09/25/2026

Sydney’s second World Marathon Major was another huge moment for the city, and we wanted to give runners somewhere to experience the whole weekend, not just the race day. So we created ASICS House on the harbour — part run club, part recovery space, part very good place to hang out.

We launched the RISE & SHINE Collection, took a crew of runners out at sunrise, and welcomed them back for everything from Therabody recovery to poetry and DJs.

Josh Lynott ran the full marathon and wrote a poem for every kilometre. On race day, he was back at the House, writing lines on finishers’ bibs as they came through the door.

Hundreds of runners joined us across the weekend, and the best part was watching them make the place their own.

A big thank you to the ASICS team for trusting us with such a special weekend.

ASICS Josh Lynott -house-sydney-marathon

A fragrance with 48 hours of staying power. One night to prove it. We launched The Million Black Tour with at 10 Rushcu...
08/25/2026

A fragrance with 48 hours of staying power. One night to prove it.

We launched The Million Black Tour with at 10 Rushcutters for Rabanne with a film by Phoebe Wolfe, live from Sultry & Sample, espresso martinis on rotation, mini cheeseburgers and fries on silver platters, PANIA on the bar (yes, on the bar), and tyde till close.

A massive head hangs out of a Seoul storefront. Inside artist MLMA’s surreal world takes over three floors of H&M Seongs...
07/31/2026

A massive head hangs out of a Seoul storefront. Inside artist MLMA’s surreal world takes over three floors of H&M Seongsu.

We spent a year bringing this to life with and MLMA 멜로…and yeah, it’s as wild as it looks.

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07/31/2026

A massive head hangs out of a Seoul storefront. Inside artist MLMA’s surreal world takes over three floors of H&M Seongsu.

We spent a year bringing this to life with and …and yeah, it’s as wild as it looks.

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