New Moon

Name: New Moon
Address: 8680 Melrose Avenue, West Hollywood, CA, 90069, US
Telephone: +14242855055

The agency of the future. We future-proofs brands through consulting, influencer and experiential marketing.

10/01/2025

New Moon led creative and production for ASICS’ SportStyle Pop-Ups in Sydney and Melbourne — impactful spaces that blended sneakers, culture, and community.

From mindful movement to Sound & Sneakers nights, events were at capacity with hundreds on the waitlist. Thousands came through to experience ASICS’ first-ever SportStyle pop-ups in Australia.

07/11/2025

This year, we worked alongside to reimagine The Studio as a dedicated space for connection and discovery. A VIP bar with intention, space where guests could slow down, tune in to the first-ever cinematic livestream with , and take in the week from a new vantage point. A considered shift from transitional event foyer to an elevated fashion precinct.

With thanks to AFC AFW Presenting Partner

Creative design and production by at
Content .agency

07/10/2025

A runway as clean as it was cinematic. A blank canvas — built to elevate and amplify every designer's creative vision.

The Gallery was a vision of minimalism at scale — a bright white, studio-lit space built for impact. A pristine, white studio aesthetic offering designers the freedom to reimagine, reshape, and fully own the runway experience. With cutting-edge lighting and audio, flexible seating configurations, and a fully equipped backstage, it was designed for bold minimalism — and maximum impact. From backstage to centre stage, every detail was considered.

Creative design and production by at
Technical production by
Content .agency

07/09/2025

A runway worthy of legacy — and built for what’s next.

We designed our largest onsite showroom the Carla Zampatti Runway as a dynamic, content-forward space: both a world-class showroom, and a storytelling engine room. Staged within a fully transformed Bay 17, with a high-definition LED backdrop, flexible and fixed seating, and a media riser built for optimal capture, it offered every designer — from industry icons to emerging voices — the opportunity to present their collection in its best light.

From the first designer to the last, every show in this space was shaped by the same intention — to honour the craft, amplify the energy, and leave a lasting impression.

Creative design and production by at
Technical production by
Content .agency

07/07/2025

New Moon joined the at the earliest stages to help reimagine the framework and experience of

From spatial design to show production, we worked collaboratively with the team on the creative development and production delivery of the on-ground experience of this new chapter of Australian Fashion Week. Together with our creative partners .agency , who crafted the AFW brand identity, website, social, and event content, we brought this new era of AFW to life across every touchpoint.

This wasn’t just about making it look good — it was about making it mean something. From world-first brand moments to legacy runway spaces, this was a week shaped by purpose, not just polish.

Creative design and production by at
Content .agency

Address

8680 Melrose Avenue
West Hollywood, CA
90069

Telephone

+14242855055

Website

http://www.new-moon.com/

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