04/16/2025
Design is in the details — and this one’s all about the bold. 🏁
Last year’s Jack Daniel’s Trackside Activation at F1 Miami turned heads with standout elements — a full-scale wooden F1 car; hand crafted from whiskey barrels, layered greenery, custom branding, and those signature branded whiskey barrels that brought the Jack vibe to life.
This year? We’re bringing it all back with fresh upgrades and a few surprises. Same iconic energy, leveled up for 2025.
From the big builds to the little details, the design game is strong — and we’re just getting started.
🏎️🥃