Event Lab

Event Lab Event Lab is an award-winning global event design & production company.

With 23+ years’ experience, we create and flawlessly execute cutting-edge events for major brands, non-profits and celebrities.

Design is in the details — and this one’s all about the bold. 🏁Last year’s Jack Daniel’s Trackside Activation at F1 Miam...
04/16/2025

Design is in the details — and this one’s all about the bold. 🏁
Last year’s Jack Daniel’s Trackside Activation at F1 Miami turned heads with standout elements — a full-scale wooden F1 car; hand crafted from whiskey barrels, layered greenery, custom branding, and those signature branded whiskey barrels that brought the Jack vibe to life.
This year? We’re bringing it all back with fresh upgrades and a few surprises. Same iconic energy, leveled up for 2025.
From the big builds to the little details, the design game is strong — and we’re just getting started.
🏎️🥃

🔥 Miami, we’re coming in hot!Event Lab is headed back to the F1 Miami Grand Prix for year two of the Jack Daniel’s Track...
04/11/2025

🔥 Miami, we’re coming in hot!
Event Lab is headed back to the F1 Miami Grand Prix for year two of the Jack Daniel’s Trackside Activation — and we couldn’t be more pumped to bring this fan-favorite experience to life again.
Big love to our build partners at Loki Box Design for crafting the killer structure that’s about to take over the trackside scene once again.
👉 Swipe to see the before + after from last year’s build — and stay tuned as we roll into setup next week!
🏁 Let the countdown to lights-out begin.

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