21/07/2025
The Vibe Agency rounds up the latest news related to meetings and trade shows.
From shifting event priorities to standout activations, here are the top stories shaping the events world this month—curated by The Vibe Agency:
👗 Dress Code Debates – BizBash took a deep dive into choosing the right event dress code. Our advice? Make it strategic. Dress codes influence mood, brand perception, and guest comfort—so communicate clearly and creatively.
🎤 Canva Create Makes Waves – With 100 speakers and names like Cynthia Erivo + Jon Batiste, Canva’s U.S. showcase evolved from a product event into a full-blown creative summit. Community was the centerpiece—something we always champion.
📊 New Freeman Report: Commerce is King – Attendees today (especially ages 22–44) want hands-on interaction and expert access. 74% say trade shows are the best way to discover products—and confidence soars when they can touch and test.
🎨 C2 Montréal Returns – This immersive event blends creativity, commerce, and transformation under the theme of “Motion.” We’re loving how topics like sustainability and tech are anchored in action—not theory.
🌿 Ottawa’s Responsible Events Guide – Sustainability meets strategy in Ottawa’s new planner-friendly toolkit. From plant-based menus to accessible design, this guide sets a new standard for thoughtful event production.
🌴 POSSIBLE Miami Doubles Down – With 5,400+ attendees and a full takeover of the Fontainebleau (including the brand-new Coastal Convention Center), POSSIBLE 2025 cemented its status as the place for marketers to connect and grow.
📘 New Read: Corporate Event Mastery – Internal event teams finally have a playbook. Author and producer Natasha Miller offers insights, tools, and case studies to elevate corporate events—and the professionals behind them.
🌟 Let’s keep evolving together.
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