04/11/2025
You hired an event planner. Now comes the part that determines whether this relationship will be smooth or frustrating: the initial briefing.
Event planners aren't mind readers. We can translate your goals into experiences, but we need real information to work with.
The clients who get the best results are the ones who share honest context upfront: the real budget picture, the actual decision-making structure, what past events worked or didn't work, and what success really looks like for this specific gathering.
The more transparency you provide from the beginning, the less time you spend dealing with misaligned visions and budget surprises later.
So what does your event planner need to know? Read our whole blog for more!
https://swankeventsboston.com/blog/how-to-brief-your-event-planner/