Violet Lane

Name: Violet Lane
Address: Slater, IA, 50244, US
Telephone: +15152576541

Artful Botanicals for the Wildly Curious
2025 & beyond: catch us on Instagram or at any of the contact info below. This page will no longer be monitored.

05/16/2026

Banjos and bleeding hearts 💕
Tea on vintage tablecloths ❇️
Songs are just poems put to music 🪕

What inspires you these days? What are the ways that you express your inner creativity? Do you stick to one medium or does it depend on the day?

I've been inspired lately by other artists such as who are prescribing creativity as a force for good in the changing world we live in. I hope this inspires you to pick up the pen, brew a cup of tea, and let your inspiration guide you. You never know who it may inspire in turn.

05/10/2026

Mom's desires are simple: spritz in hand, flowers on the table, and not to be needed for an hour or two. Hope all the moms out there get everything they wish for today🥂

This arrangement features locally grown flowers from - I've never seen anyone in Iowa growing butterfly ranunculus and these blush ones are simply STUNNING.

ps - there are so many ways to mother - don't forget the other nurturers in your life, today and everyday 💜

pps - cannot take my eyes off that dang
MV - send help 🥵🥵‼️

05/01/2026

We thought it would be wise to share a few no and low cost ways to connect with the earth - so often we think it has to be a big production or event, but nature doesn't care - she just wants us to visit as often as we can.

The lilacs are blooming (check out Ewing Park in DSM!) and their fragrance is swoonworthy - why not bottle some in a syrup for lemonade or cocktails to remember your day in the Sun?

It is the season of fertility and down every gravel road there are baby pheasant, geese, cows, horses, and piglets! The eagles fly back and forth to the river, feeding their young. We keep the Decorah eagle cam on in the background all spring long - it's an accessible way to stay connected to nature on the days we can't go outside!

Speaking of babies... we heard there's baby bison at Jester Park (and the Neal Smith wildlife refuge if you're up for a drive!). Inspire your sense of wonder by connecting with these animals that were once at home all over our landscape.

Small acts of turning towards nature have innumerable benefits on your mental and physical health - we share these rituals in hopes to inspire you to get outside this weekend and enjoy all our Midwest spring season has to offer. If you're wildly curious, we hope you'll follow along.

⚔️🌸💜 | the.violetlane

04/29/2026

Spring can be such an elusive creature - one day the tulip trees are blooming, and the next they're all leafed out. When the weather turns nice all at once I find myself reaching out, trying to bask in every bloom.

This spring I've been giving myself the grace to prioritize appreciation of the blooms over all the chores and to-dos of the season. My days have been filled with mushroom hunting, doggo walks, and spending time outside at night watching storms roll in. What are your favorite springtime activities? I'd love to hear the ones you can't miss and the ones you've always wanted to try!

I'll be back with a few suggestions on how to embrace this season that always feels like she's over before we've even just begun!

⚔️🌸💜

03/30/2026

The journey from vase to event in slideshow form.

From wiring ranunculus while catching up on

>> To the full studio design, captured the morning after a very late night

>> To the store the day of the event, all packed up like a present

>> To the stage for final tweaks and adjustments to get the tendrils of jasmine to hang just right

>> To anchor the conversation space for the legend, Norah O'Donnell

>> And back to to greet customers with a vibrant display and aromatherapy when they walk in the door

>> To the news stories that document our work.

You can't tell me floral design isn't magic ✨

Blessed to be a part of such an impactful event; from the event itself - mostly women run - to the stories highlighted in Norah's book, women truly run the world. 💜

03/15/2026

Spring is a state of mind
Mud is as essential as flowers
Where thunder and snow clash
And the wind sweeps away
All that has been shed

Hyacinth strands on mossy ferns, while butter colored butterflies [ranunculus] float overhead in this bouquet that begs spring to shine on through ⚔️🌸💜

03/05/2026

2026 | the year of working less and maximizing our community care ⚔️🌸💜

2025 allowed me to shed some old identities and limiting beliefs about the value I bring to the table. The growth has been immense and I'm so grateful to be in a place where I can create from a place of ease vs feeling like every single thing was about the bottom line.

The Violet Lane | a liminal space where we can meet, create beautiful things, and move over thresholds together.

Swipe to see where I'm putting focus this year; I think you'll be excited ☺️

New website coming soon 💭violetlane

12/23/2025

Sharing our W's and our L's to remind you that it's okay to admit you don't have it all figured out 🫣🤠

Our lessons felt vast and hard to count at the end of the year, but it boiled down to, we grew too big too fast and with no backup plan.

Imagine my shock when I rented my studio, booked an impressive number of wedding clients, and I didn't magically have a staff of 15 to do the work sustainably.

It forced me to focus on the most important tasks in front of me, and mid-year I had to refine that focus even more.

At a work conference I attended a few years ago, the keynote said something along the lines of "if your business processes don't break in the third year, you're doing something wrong." Little did I know that was foreshadowing my own business journey as well 😅 I just kept reminding myself, this is supposed to happen this year, and went right on stress testing everything.

I found out that there were lots of places I was expanding energy unnecessarily -- driving being the biggest time suck!

Now, with a renewed focus and vigor, I'm so excited to share both the wins and losses of the year to show you that you can grow and change, too. In fact, it's kind of the point.

⚔️🌸💜

12/21/2025

2025 buzzed by faster than a runaway train, but there were so many flower moments that stuck out!

As a business grows there's so much opportunity and pressure to expand - expand - expand! Adding wedding services to our portfolio has been so rewarding, but a girl simply cannot do everything; if I'm being honest, I saw the line of burnout, told her to hold my beer, and sped on past! What a disastrous plan 😅

When you come from the startup world, you're used to being scrappy. My problem was, I confused scrappy with invincibility and my body as the referee called me out. Hard.

I had to be honest with myself about 3 things:

- what I could physically accomplish (as a team of 1)

- what I actually wanted to design

- search out my desired collaborators and clients instead of wishing and hoping they'd find me (aka praying to the SEO gods)

By choosing a few lanes I really wanted to thrive in, and saying no to everything else, I've been able to focus my attention on what really matters: helping to create ethereal events that leave a lasting impact to all who are a apart of them.

The best events are like a Broadway show or a piece of fine art: they immerse us in stories, ask us to suspend our reality for a little bit, and have us leaving them changed somehow.

There's something magical about events that will always draw me in.

If this feels like your event (or what you hope it will be), let me help you tell your story

We can meet together, on the Violet Lane
⚔️🌸💜

12/18/2025

This year has felt weird to show up on socials. My day to day had become different than the business portrayed itself online, and for many months I was simply too busy to take stock of what was coming in, what was meant to burn away, and what this was becoming.

While I'll always talk about how flowers saved my life, they've also drug me down to the bottom, to the parts I needed to heal.

Through a series of health complications and testing, I found out I'm allergic to like, Everything.

Food, environmental, and plant material - what a revelation when my whole business was working with plants (and at that time I was working pt at a greenhouse, too 🤧).

I built this business thinking it would sustain my life and income forever. I wasn't sure there was anywhere I could work that would feel good in my bones.

I had to make a choice. Could I work with these things that were aggravating my already wrecked immune system, or were there other skills I could fall back on?

It was from asking myself this question and calling on my team of light to help me find a path, that my year has unfolded in the most beautiful and unexpected ways.

I took on a bigger role and it's been the biggest blessing! I no longer had to force myself to choose between my bodily health and my financial health and almost immediately everything improved. By not focusing on flowers as my primary income, I was, for the first time, creating from a place of artistic freedom and my designs have gotten so much better. 😍

The other big surprise was how quickly tarot and astrology swooped in and filled the space that flowers had been occupying. I've given hundreds of readings this year and almost all through word of mouth. It's clear I've overlooked how impactful I can be with just my voice.

You'll be seeing changes on this page in the coming weeks and I'm so excited to meet the people it's meant to find 🤗

If you're looking for seasonal advice, need help connecting to your own team of light, with a side of beautiful flowers and event magic ✨ -- you're in the right place.

Let's meet together, on the Violet Lane ⚔️🌸💜

Address

Slater, IA
50244

Telephone

+15152576541

Website

http://violetlaneflorals.com/

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