Violet Lane, Slater, IA (2026)

12/18/2025

This year has felt weird to show up on socials. My day to day had become different than the business portrayed itself online, and for many months I was simply too busy to take stock of what was coming in, what was meant to burn away, and what this was becoming.

While I'll always talk about how flowers saved my life, they've also drug me down to the bottom, to the parts I needed to heal.

Through a series of health complications and testing, I found out I'm allergic to like, Everything.

Food, environmental, and plant material - what a revelation when my whole business was working with plants (and at that time I was working pt at a greenhouse, too 🤧).

I built this business thinking it would sustain my life and income forever. I wasn't sure there was anywhere I could work that would feel good in my bones.

I had to make a choice. Could I work with these things that were aggravating my already wrecked immune system, or were there other skills I could fall back on?

It was from asking myself this question and calling on my team of light to help me find a path, that my year has unfolded in the most beautiful and unexpected ways.

I took on a bigger role and it's been the biggest blessing! I no longer had to force myself to choose between my bodily health and my financial health and almost immediately everything improved. By not focusing on flowers as my primary income, I was, for the first time, creating from a place of artistic freedom and my designs have gotten so much better. 😍

The other big surprise was how quickly tarot and astrology swooped in and filled the space that flowers had been occupying. I've given hundreds of readings this year and almost all through word of mouth. It's clear I've overlooked how impactful I can be with just my voice.

You'll be seeing changes on this page in the coming weeks and I'm so excited to meet the people it's meant to find 🤗

If you're looking for seasonal advice, need help connecting to your own team of light, with a side of beautiful flowers and event magic ✨ -- you're in the right place.

Let's meet together, on the Violet Lane ⚔️🌸💜

11/27/2025

Every flower arrangement is a practice in gratitude.
🙏
Gratitude that someone cared for and tended these flowers.
Gratitude for the strength to stand at the design table.
Gratitude for families that still gift flowers.
Gratitude for those who understand that to have flowers in your life is to be rich.
Gratitude for being in community.
Gratitude for the short but sweet time they inspire.
Gratitude for the wilted scraps destined to nourish the compost heap.
🌀
My flower journey has been one of wonder, discovery, a lot of hard work - but always, one of gratitude.

Thank you for being here on this journey with me.
Thank you for encouraging me to spread my wings.
And thank you for every kind word you've said about our flowers and art. I'm incredibly thankful this season. 🫶

11/02/2025

Many conversations this month were about altars: how to make them, what they are, and how to integrate more ritual into our lives.

It's a fact of life that when systems start to crumble many people start to look for different answers than the ones of our time. When the future seems teeming with destruction - we ask, surely we're not the first in history that feel that the world may end?

To me, an altar is a small, sacred place where I go to connect with the one-ness or the communal unconscious.

To connect with my blood ancestors to learn their stories.

To connect with my creative ancestors for inspiration and hope.

To send prayers of safety, full bellies, and open hearts for all.

To ask for strength to hold the immensity of all that is going on with compassion and grace (both for myself and others).

To give thanks - always give thanks. For breath. For life. For the opportunity to be here now.

The right way to make an altar?
In practice - in process - the altar, like nature, is always shifting, changing, fortifying. The part to "get right" is that it's a practice, something to come back to again and again.

My best advice? Just get started 🌸⚔️💜

I'm happy to answer any altar building questions in the comments and would love to talk about your altars!

10/29/2025

We put these flowers with the cookbooks because they're showing everyone how to cook 🍝📖 👩‍🍳🌼

Don't tell these stems they're leftovers because they're bringing main character energy only 🎇🤫

flowers
Arranged by | Shot by
inside the coziest bookstore

03/04/2025

UPDATES FOR '25 | Where we'll be showing up online and IRL

🌱 As spring begins her slow awakening, we're evaluating all the ways we show up both here in this online community of Wildly Curious folk and in our real, physical communities.

🕰️ Time is always our biggest challenge and making space for the ways we want to show up today means letting go of things that have naturally run their course.

Showing up online has been a vibe suck lately, and we've struggled to show up in this space when it seems so doomed and problematic.

Whether or not to participate in social media at all has been on our mind since January and we've come to the conclusion that we'll participate until we have replacements that allow us to quickly and collectively connect in real and dangerous situations (such as last week's assault on civil rights here in Iowa).

With that being said, we are making adjustments to how we show up and why:

1️⃣ We will no longer be engaging with our page for business or personal reasons. We understand many folks do exist on fb but we do not see our customers utilizing that platform

🥈 We will continue to update and engage via Instagram as it's the platform we have found the most beloved community of colleagues, collaborators, and clients 🫶

3️⃣ Every platform shows both our phone number and email address so you can easily reach us. We literally get so excited when we speak to real people who share our love of flowers 😊 once we start yapping, we will not stop 🤠

🌷 We're making lots of micro adjustments this year in order to better focus on creating beautiful floral experiences that usher you through your most important life changes and you'll hear lots more from us this month.

Drop your questions below or send me a DM on Instagram anytime - I love to yap as much as I love to work with flowers ⚔️🌸💜

FINAL THOUGHTS and then I'll stop yapping ---- our big focus this year is showing up IRL in our community at real in person events with real human people who believe that all people are people and deserve human rights and clean water - Period.

02/22/2025

We've been in a love hangover all week after an incredible Valentine's Day with you all 💘💌🌷

Thanks to all the couples we got to design for - seeing your love grow year after year hits so deep 🫶✨

Thank you to my partner in sustainable gifting for being a part of it 😎

We're so grateful to cast these flower love spells all across Central IA
💜⚔️🌸

02/17/2025

On the coldest of days, we reminisce on the warmth of the summer sun ✨

Dreaming of what's to come has always been a hack of mine when things get this cold:

🍅 juicy ripe tomatoes
🌽 the sweetest sweet corn in the world
☀️ the warm heat on our skin as we find the perfect spot to anchor the boat
🌻the intoxicating smell of our seasonal flowers like lilac and peony
🍓 vine ripened fresh picked strawberries we call "nature candy" bc they're just that sweet
🌅 greeting the sunrise on a hike and hoping to have an animal encounter 🦅🦌🐺

We've been dreaming up floral plans with so many lovely couples getting married in 2025 and we've still got room for more.

We prioritize local flowers whenever possible because you just can't get moody dark sunflowers like this from your generic wholesaler 😅

Bringing beautiful moments to life is something we live for and we will keep going back to these 📸 from a beautiful summer day ----- wait! didn't it rain that day? - my how time eases our memories
😊🫠☔

02/14/2025

Friday. Venus Day. Valentine's Day. Whatever you feel like celebrating, we've got a flower for that
⚔️🌸💜

Moonstone from this year's Valentine's collection
🌷💌💋🩷

Bloom Bar noon until sold out ❤️‍🔥

02/09/2025

New Orleans will always be a city alive with the echoes from the past. The most beautiful places tend to have some of the most tortured history, but that doesn't mean we shouldn't celebrate their persistent beauty after all these years

⚔️💜⚜️

Fujifilm from New Orleans circa 2023

02/06/2025

Here's the final details for a wildly curious Valentine's Day starting with First Friday from 5-8pm (we're starting the party at 4 😘)

is bringing a selection of sustainable fashion date night looks, both going out 💃🕺 and staying in 🔥💋

We'll have our signature Bloom Bar open for you to build something beautiful and from the heart!

Friday 2.7 through all night Friday 2.14 we'll have bloom bar + vintage open in studio 104 for all your Valentine's Day needs.

What you can do:
🌸 Build a bouquet for yourself, with your pals, or as quality time with your lover ❤️

🌸 Find your next favorite vintage clothing piece

🌸 Schedule a bouquet or arrangement delivery for Valentine's Day

🌸 Free smells + playlists for your vday mood 🎶💽

We're so excited for our first Valentine's in our studio and we'd love to be a part of your holiday celebration 🌸💜⚔️

02/01/2025

The VDAY Collection is here 🌹🍷💌❤️‍🔥🫀⚔️

Flowers make everyone happy, so we've created a collection spanning the entire rainbow 🌈✨ - not just red roses thrown in a vase.

This allows us to work with American growers who grow a diverse and exquisite variety of flowers - we're calling this effort 'Rewilding Valentine's Day' 🌱

Did you know that 🐝 can't even see red roses to pollinate because red is outside their visual color spectrum? It adds a whole new layer of meaning to the old saying "love is blind" 🌹🌹

If you're thinking about gifting flowers this holiday, we'll be sharing some stories in the coming weeks about why sourcing matters when it comes to flowers.

Did you know the red rose on average travels 2,500 miles on a truck, then a ship, then more trucks, then more and more trucks, just to reach our studio? There's truly no comparison between those and something grown down the road, down the highway, or along the coast that was harvested ~48 hours ago.

We're working to bring a different kind of floral design to Des Moines, and though we're not likely to have many red roses, we'd love to make you a stunning bouquet or arrangement, something truly worthy of the love you share 😘🌸⚔️💜

01/22/2025

In the Fall of 2022, I made some radical adjustments to my life, ones that had been in the works for a couple years. I'd been saving money and writing (and rewriting) my business plan since the pandemic times.

The outward changes reflected my desire to live closer to the seasonal cycles. At that time I didn't even know what living seasonally meant. I had a hunch it meant spending more time outside, and I knew that I couldn't keep pace with the rest of society, so I lept into the unknown.

I've been figuring it out day by day since that time.

Now, living seasonally means listening to my body each day to see what it has to say.

It means laying low in January, something that feels most incongruent with the marketing and rhetoric of this time of year. Atoms move slowest in the cold, so it makes sense that we do, too.

It means greeting the spring ready to hit the ground running, flowering with as many local flowers we can get our hands on.

By going slow this month I've gotten the chance to reflect on the journey so far. It's been a great one.

Here's a few behind the scenes moments to give you a taste of the journey from 2022-now.

If you're Wildly Curious, we hope you'll follow along.

💜🫶⚔️

Violet Lane

12/18/2025

11/27/2025

11/02/2025

10/29/2025

03/04/2025

02/22/2025

02/17/2025

02/14/2025

02/09/2025

02/06/2025

02/01/2025

01/22/2025

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