05/28/2026
Our first time experiencing during their 15th year was already incredible, but being there as an official creative partner made the experience even more meaningful for us.
Throughout all 3 days of the festival, we redesigned the CALI ROOTS LED marquee through custom balloon installs & LED lighting color schemes inspired by the energy and identity of each day’s lineup. Every color palette was intentional.
Day 1 featured deep blue tones inspired by Friday’s headliner, LA native and West Coast Hip-Hop legend 💙.
Day 2 shifted into golden yellows and orange pulled from the phoenix artwork featured throughout the festival campaign visuals 🧡.
Day 3 closed out the weekend with the classic reggae inspired tones of red, yellow, green, and black ❤️💛💚.
Seeing thousands of people stop, take photos, and connect with something we creatively brought to life all weekend was such a surreal feeling.
As a Tongan & Fijian woman and creative, being able to represent and close out AAPI Heritage Month while continuing to grow within experiential and festival design spaces made this experience even more meaningful.
Thank you so much to everyone who stopped by and experienced our activation, took photos, and created beautiful memories with us throughout the weekend. We met so many amazing people!
A very special thank you to , for working with us and providing the LED marquee letter rentals 🙌🏾🤍.
