03/24/2026
After much prayer and reflection, we wanted to share an update with our community. We have officially sold the Rochelle Florist building. While this was not an easy decision, we feel peace knowing this is part of a greater plan.
Although the brick-and-mortar shop is sold, the florist is not going anywhere. We will continue serving you through special events, weddings, and funerals—focusing on the meaningful moments that we feel most called to be a part of.
We truly believe God placed us in that building for a season, using us to care for it, work on it, grow within it, and prepare it for what comes next. The new owners have a vision and business plan that we believe will be a wonderful addition to our community. It brings us comfort knowing the building will continue to have purpose, and that its history will be respected and honored.
This transition is bittersweet. But we are incredibly grateful and excited to take our florals in a more mobile direction, focusing on the large events that we are most passionate about.
Thank you all for your continued love, support, and trust. This is not an ending—just a new chapter, and we can’t wait to continue serving you in new and meaningful ways. Follow us at @410.events where we will be merging our events and flowers together in one business.
❤️💐