With Bells On was started by mother-daughter duo Valarie and Jessica Bell. Valarie and her husband, Mark Bell, have been in the floral and event design industry for over 30 years. As such, Jessica grew up learning design techniques and helping her parents with various events.
Valarie started out in the industry as an event designer for Event Design Group in Atlanta. The multi-million dollar company did work with many of Atlanta's top companies such as Coca-Cola and Turner Broadcasting, as well as many major events such as the 1996 Olympics.
Jessica began working for Halls Atlanta Floral Design School at it's conception in 2007. She is now assistant manager for the school. Valarie is the Primary Floral Design Instructor there, as well, and wrote the curriculum for the first official "Proposals and Profitability" class which debuted in January 2014.