The Greenfield Group

04/20/2026

It may look like a vacation.
It’s not.

It’s earned.

We design and produce incentive programs and executive retreats from end to end sourcing locations, luxury properties, commercial and private flights, ground transportation, and every detail in between.

These programs represent real performance that impacts the bottom line. The experience has to match it.

We design luxury experiences for the achiever and the person who supported them along the way by creating something they’re proud of and a program their partner genuinely enjoys.

From ski resorts to oceanfront escapes, every environment is chosen with intention.

We don’t just plan travel.
We design experiences that move people and the business forward.

Day 3 of 13

04/19/2026

Long before coffee shops delivered and apps made it effortless, we built our own platform to support a client with:

1,800 employees.
4 locations.
During one of the most stressful weeks of their month. Every month.

They didn’t need another email reminder about work-life balance. They needed something that actually supported them.

So we created a custom coffee delivery program from the ground up.

Online ordering.
Payment processing.
Delivery logistics.

Fresh coffee, delivered directly to their desks.
Right when they needed it most.

Simple idea. Not simple to execute.
But that’s where we thrive.

We solve real business challenges by building experiences people actually feel and remember.

Day 2 of 13

04/18/2026

Before the clients. Before the builds. Before The Greenfield Group—there was the road.

Cassandra and Jason Greenfield were tour managers—living out of suitcases, solving problems in real time, and making sure the show always went on. No excuses. No shortcuts.

That’s where we learned it.
How to think fast.
How to execute under pressure.
How to create moments people never forget.

And we kept seeing the same thing—
Brands with great ideas… stuck behind layers, red tape, and missed opportunities.

So we built TGG to change that.
Not another agency.
A partner that knows how to get it done.
A team that turns ideas into real experiences—without the friction.

13 years later, we’re still here doing exactly that. Just bigger, sharper, and a lot more fun.

This is Day 1 of 13.
We’re pulling back the curtain—real stories, real work, and the moments that built us.

If you’ve been part of the journey, you already know.
If you haven’t… you’re about to.

09/02/2025

Hannah McGinty and her team are amazing! Don’t miss out on this opportunity!

This week only, we’re offering a $5,000+ BRAND VIDEO GIVEAWAY to ONE lucky business. To enter, follow these steps:

1. Follow Heart Media on Facebook Heart Media DFW and Instagram. .media.dfw
https://www.instagram.com/heart.media.dfw

2. DM us your name and email.

3. Fill out the giveaway application we send to your email before Sept 8 @ 8pm!

Winner will be announced on 09/09/2025 at 9:00AM CST on Heart Media over social media and in an email blast.

Now is the perfect time to score this brand video you’ve been putting off and let your ideal clients fall in love with your brand before they ever walk through your doors or pick up the phone.

Rules: Limit 1 submission per business. Owner must be the one to fill out the form. The business must be located in the DFW area. Sale ends 09/08/2025 at 8:00PM CST sharp.

08/20/2024

Dallas Startup Week was an amazing experience for our team. We were exhibitors, attendees and producers. The connections we made and the information we received was definitely worth the time commitment.

Thanks to everyone who stopped by for their free digital caricature.

08/14/2024

Ready to elevate your brand? Join us at the Women of Innovation Marketplace for a custom digital caricature and discover how unforgettable experiences can fuel your brand’s growth. Let’s turn creativity into business success!

…

06/29/2024

The team that plays together wins together! It was a hot but much-needed day out of the office.

01/03/2022

Cassandra Crawford Greenfield and The Greenfield Group, Corp., are recent graduates of Goldman Sachs 10,000 Small Business - Dallas. Through this program we have established a new path forward that will allow us to provide better levels of service and partnership to our clients.

11/25/2021

Happy Thanksgiving!We hope you have a wonderful day filled with love and laughter.

08/20/2021

This was such a fun project! We go to work with amazing clients and great agency partners to pull off an unbelievably cool activation.