12/17/2024
🌟 Excited to share that I recently had the honor of speaking at the first "New Voyage of Drama: Global Vision" short drama forum held at the Relax Hotel in Hangzhou! 🌟
During my talk, I delved into the vast potential and opportunities for short dramas in the global market. Here are some insightful statistics I shared:
📊 According to TikTok for Business, by 2024, the overseas short drama market, including the U.S., Japan, South Korea, and Southeast Asia, is projected to reach several hundred million dollars, with a monthly user base of 20 to 40 million people. In the future, the market size is expected to grow to tens of billions, with a monthly user base estimated to reach 200 to 300 million people. 📈
🎥 In the past year alone, over 40 short drama apps have explored overseas markets, accumulating nearly 55 million downloads and generating $170 million in in-app purchase revenues by the end of February 2024. 📱
As the founder and CEO of 360Fashion Network, I emphasized the critical role of cutting-edge technologies such as AI, augmented reality (VR), and virtual reality (AI) in transforming the short drama industry. These technologies open up broader narrative spaces and more expressive possibilities, making high-quality, low-cost productions achievable for innovative young directors.
Short dramas have unique advantages in storytelling, emotional expression, and cultural connotations, enabling them to secure a significant place in the international market. However, to succeed overseas, we must deeply understand the cultural characteristics and audience demands of global markets, innovate content, and enhance quality.
The future of short dramas is incredibly bright, and I'm thrilled to be part of this dynamic journey. Let's continue to push the boundaries and bring the charm of short dramas to audiences worldwide! 🌐🎬
