07/16/2026
🚀 Why do so many AI transformation initiatives stall—even after the technology is successfully implemented?
🤔 Is AI really the biggest challenge, or is the real transformation about people, decision-making, and organizational capabilities?
We're delighted to welcome Anastasiya Kolyasnikova, Global GenAI Transformation Lead at Sanofi, as a featured speaker at the 16th Global Commercial & Sales Force Excellence (GCSFE) Summit, taking place 13th – 15th October 2026 in Berlin, Germany.
🎤 Session: Why AI Implementation Wasn't the Hardest Part of Our Transformation
In this thought-provoking keynote, Anastasiya will share practical lessons from Sanofi's commercial transformation journey, exploring why successful AI adoption requires much more than deploying new technology. She will discuss how governance, capabilities, customer understanding, and collaborative decision-making create the foundation for sustainable business value.
Key questions this session will address:
âś… Why do many AI initiatives fail to deliver lasting commercial impact?
âś… What capabilities must organizations build beyond technology?
âś… How can governance and operating models accelerate AI success?
✅ How do you create a culture where better decisions—not just better tools—drive transformation?
âś… What does customer-centric AI look like in modern commercial organizations?
As a Global Commercial Transformation leader, Anastasiya specializes in customer experience, omnichannel strategy, and AI-enabled commercial capabilities, helping global and local teams translate innovation into measurable business outcomes.
💡 Because commercial transformation doesn't succeed simply by adopting AI—it succeeds when organizations learn to make better decisions together.
Join senior commercial, sales, marketing, customer excellence, omnichannel, and AI leaders from across the pharmaceutical industry to explore the future of commercial excellence.
đź“… 16th Global Commercial & Sales Force Excellence Summit
đź“Ť Hote MOA Berlin, Germany
🗓️ 13th – 15th October 2026
Link to register to join: https://www.kpmglobals.com/16th-global-commercial-and-sfe-summit
