Stand Out Consulting, Marketing & Events LLC

18/06/2025

YOUR BRAND IS BORING US.... OOPS!
There. We said it. And someone had to.

If your logo looks like it came from Page 1 of Canva…
If your tagline is “committed to excellence” or “driven by results”…
If we can't tell you apart from your competition…
Or plug in your posts into other brands...
If people don't know it's you before checking who posted it...

🚨 You don’t have a brand. You have wallpaper.

Here’s the cold, pink-feathered truth:
🚫 Boring branding doesn’t connect.
🚫 It doesn’t convert.
🚫 It just… disappears.

So what now?

🦩 Ditch the beige.
🦩 Say what others won’t.
🦩 Build a brand people actually feel.

At Stand Out, we craft stand-out brands, unapologetic, bold, and impossible to ignore.

Because pigeons? They don’t sell.

📲 Book your FREE Brand Audit on our website www.standoutpros.com or by sending us a Whatsapp at 321-746-7588 or DM here

READ THE BLOG POST ON OUR WEBSITE:
https://www.standoutpros.com/post/why-your-branding-is-boring-and-what-to-do-about-it-how-to-make-your-brand-memorable

05/05/2025

Cinco de Mayo: Culture or Commodity? Are brands scamming you and taking advantage?
Every May 5th, U.S. brands roll out the red carpet with taco deals, margarita specials, and festive ads. But behind the colorful promotions lies a deeper narrative.

📊 Economic Impact:

$6 billion in agave-based beverage sales in 2022, a 500% increase over the past decade.
$151.2 million pounds of avocados consumed in the two weeks leading up to Cinco de Mayo.
$745 million in beer sales during the holiday week, surpassing even Super Bowl figures.

Yet, while profits soar, representation lags:
Only 45% of Hispanic consumers feel represented by brands, and we're not going to mention some of those brands removing their inclusion initiatives that really profit off of this date...

🤔 The Dilemma:
Brands capitalize on Mexican culture for profit, but where's the genuine support for the Hispanic community? Authentic representation goes beyond one-day promotions.

Let's celebrate culture with respect and inclusivity, not just marketing tactics.

05/05/2025

A long time ago in a galaxy not so far away... the real empire wasn’t the one ruled by Palpatine, it was built in toy aisles, theme parks, and branding deals.

🛒 The merch awakens
The force has pulled in more than just Jedi and Sith.

Over $42.2 billion in merchandise sales (yes, billion with a b), compared to just $10.3 billion at the box office.
Each year, $1 billion flows in from action figures, t-shirts, and lunchboxes.
And somewhere out there, 10 million lightsabers are igniting annually... even without a new movie.

💼 The alliance of brands
LEGO, Covergirl, O2, Crocs, even soup cans, all part of the rebellion... or maybe the empire.
Every collab expands the universe, making the force something you can wear, build, or sip from.

🎢 The rise of the immersive fan
At Disney’s Galaxy’s Edge, you can fly the Falcon, sip blue milk, and argue over kyber crystal colors. It’s not cosplay, it’s canon... and it’s cash flow.

🧠 This is the marketing way
Star Wars isn’t just a story, it’s a strategy. A universe built not just with plot, but with product. a masterclass in how nostalgia, community, and smart licensing can shape culture (and make a lot of credits).

The real question is: Are we fans, or are we part of the galaxy’s most successful marketing campaign?

10/12/2024

VUELVE... Y NOS VAMOS... Shhhhh...
Finanzas, marketing, estrategia, sostenibilidad...con gente de aquí, de allá...
Para que pises más fuerte que nunca, a otro nivel.
Estate atenta... y prepara el pasaporte.

18/10/2024

So many amazing ladies came out to support us... Thank you!!!!

14/10/2024

RAW... BOLD...UNAPOLOGETHIC...POLEMIC...
I've heard it all... and I agree with all. I am all those things and more.

But RAW is probably the one I like best. Some of the finest foods are eaten raw... a good steak, sushi, carpaccio... And they require a special palate to appreciate them.

RAWNESS means also truthful, no sugarcoating, pure... and brutally honest.

When I take on a new client, I let them know... I'm not here to tell you that you are awesome. It may hurt at times. But I'm going to tell you like it is.

If I have an opinion on something or someone in my industry, I will say it. And if what I say raises an eyebrow... so be it.

And yes, I'm often the girliest tomboy in the room. Because although in pink heels, I'm not scared of the ties around the table. One client told me once "you have more balls than any man I've done business with¨ and I take that with pride.

I don't make excuses for who I am. Who and how I am has gained me more allies than enemies.

In a world where everyone wants to fit in, I don't mind standing out. I owe it to myself and anyone who pays for my vision on things to give them exactly that.

So... Stop looking for approval. Stop looking to be what´s expected of you. If you´re bold, raw, loud, crazy, be it. No one will buy a personal brand that is fake for long. Sooner or later your true colors will show.

14/10/2024

TE HAN ESTADO MINTIENDO...
Me explico:

Empecemos porque el marketing no crea necesidad sino que te presenta soluciones a necesidades que tienes.

EL ERROR AL CREAR un producto o servicio es a menudo que queremos proveer aquello que nos dijeron que debíamos hacer: satisfacer una necesidad.

Lo que no te dijeron es que SATISFACER UNA NECESIDAD no significaba satisfacer CUALQUIER NECESIDAD por importante que sea. Por ejemplo: todo el mundo tiene la necesidad de estar saludable, sin embargo a no ser que estemos graves o nos acabemos de asustar con alguna situación, no solemos buscar salud. Porque AUNQUE TENEMOS LA NECESIDAD, NO SENTIMOS LA NECESIDAD. Es más, tal vez sentimos más la necesidad de una sesión de botox porque esa arruguita nos molesta cada día en los selfies que nos tomamos. Y le daremos por ende prioridad al botox sobre la salud hasta estar en situación de SENTIR esa necesidad.

BUSCANDO LA SENSACIÓN DE NECESIDAD EN TU MERCADO
Cuando empresarios y clientes me vienen en consultorías con la creación de nuevos servicios, productos, eventos... Sí, analizamos la necesidad de ello en el mercado, pero vamos un paso más allá... buscamos la sensación de necesidad en ese mercado. Porque en el primer mundo con las necesidades básicas ya satisfechas, la pirámide de Maslow es como un iceberg donde sólo vemos los dos niveles de arriba y el resto queda bajo el agua.

QUÉ HACER
Antes de lanzar un producto, un servicio o un evento o conferencia yo miro los trends. Mira que está trending en Google, en Pinterest, en TikTok, en Instagram... Qué temas están tratando, qué estética, qué hashtags se usan o preguntas se hacen. No es lo que tú quieres ni lo que tu público necesita. ES LO QUE BUSCAN.

09/10/2024

We worked hard to program content until Monday for all clients in case we disconnect.

08/10/2024

Pinktober changed dates due to hurricane!
NEW DATE OCTOBER 17
https://www.eventbrite.com/e/pinktober-at-wave-in-benefit-of-susan-g-komen-tickets-1029290895777?aff=oddtdtcreator

08/10/2024

Particpate in the AUCTION for PINKTOBER even if you're not attending

Ending breast cancer forever is at the center of Susan G. Komen’s mission. And that’s why we are fundraising for this incredible cause; so that no one has to face breast cancer alone.

05/10/2024

🎀💖 Join us for Pinktober at Wave in benefit of Susan G. Komen! 💖🎀

Don’t miss out on an incredible night filled with food, drinks, live music, inspiring speakers, and loads of fun and gifts, all while supporting an important cause! 💪

🎟 $45 TICKETS include: ✨ Drink & Food
🎶 Music
🎤 Inspiring Speakers
🎁 Gifts & More!

📅 WHEN: Thursday, October 10 · 5 - 8 PM
📍 WHERE: Lake Nona Wave Hotel, 6100 Wave Hotel Drive, Orlando, FL

Grab your tickets now on Eventbrite! 🎫
👉 https://www.eventbrite.com/e/pinktober-at-wave-in-benefit-of-susan-g-komen-tickets-1029290895777

Let’s come together to make a difference and have an unforgettable evening in beautiful Lake Nona! 💗