Pennywell Events

Pennywell Events Hi! I'm Alicia, the owner/planner/"it" girl of Pennywell Events. I absolutely love to plan weddings, no really, it's what I have dreams about most nights.

Pennywell Events started in the name of passion; passion for a good party, for an elegant and personal experience, but mostly passion for creating a spectacular event. Pennywell Events started in the name of passion;
passion for a good party, for an elegant and personal experience, but mostly passion for creating a spectacular event. I worked in the NYC fashion industry for about 5yrs, and while it wasn't what I was hoping for, it did give this New Orleans native the opportunity to move back to Louisiana. It also gave me the chance to expand my knowledge and eventually find out that I really wanted to plan weddings! I really got my first taste for wedding planning with my own wedding in October 2011. I was living in Brooklyn, NY and planning for the wedding in New Orleans, LA (my hometown). Throughout the engagement period, all of the fine details, such as the importance of the best venue for the event, the right lighting to set the mood, and the music to pull it all together, became even more crucial as I was planning from 1,300 miles away. Six months post-wedding, I and my then new husband moved to Monroe, LA to pursue new opportunities. I started working with a local wedding coordinator and dove head first into all that wedding and event planning could offer. After working in the wedding planning industry for a number of years under the direction of other professional planners, I knew that I wanted to, and could, offer a professional and fun experience to anyone planning an event. Today, Pennywell Events is available to assist couples in planning a unique and memorable wedding without the overwhelming stress. I have experience in managing events from Tennessee to Georgia, and even that party city,
New Orleans. I will professionally handle any event, including events at out of town locations. If you have any questions or just want to know more about what
Pennywell Events can do for your event, you can contact me through the "Message" button above or by emailing [email protected]

08/26/2026

Philip & Emma's Parisian Picnic Engagement Party

Imagine a picnic spread out on a blue and white gingham cloth on the lawn adjacent to the Eiffel Tower in Paris. Filled with fresh fruits, veggies, beautiful bottles of wine and champagne and fresh flowers all around. That was the vision for Phillip and Emma's Engagement Party in Monroe, Louisiana, held at a private residence with a fantastic backyard!

Despite it being in July, we were lucky to have a beautiful day and acceptable temperatures to keep the festivities and the celebration of their love story going all afternoon!

We had a fantastic drink selection thanks to the local G.O.A.T., Russell at Tonore's Wine Cellar, just in case anyone needed a refreshing and tasty beverage. (Also helped me find a gin that I'm now obsessed with thanks to his amazing pairing for the French 75s!)

We also got to pair with the amazing team at Apero in Monroe for the food and cake! AND Apero took special care with the menu to accommodate the dietary restrictions that we were looking for without ever making anyone feel like they were missing out or not able to fully enjoy the experience.

We also had beautiful arrangements and fresh herbs in terra cotta pots from local florist, Chris Allums.

And all of our rentals, tent and fans included, were from the local trusted vendor, Dansby Taylor Rentals.

All signs and printed materials came from our favorite local printer, SirSpeedy in Monroe!

Thank you to our amazing host and Mother of the Groom for bringing us in to bring this magnificent event to life! And to her wonderful husband for saving the day with an additional fan for the bartender!

We had such a wonderful time at the Luxe Love Weddings Bridal Showcase at the West Monroe Convention Center on Sunday! T...
08/26/2026

We had such a wonderful time at the Luxe Love Weddings Bridal Showcase at the West Monroe Convention Center on Sunday! Thank you to every couple that stopped by to check out what Pennywell Events is all about and have a quick chat!

We are booking weddings in the Monroe area for 2027 and 2028, so if you are ready to get started planning your wedding in a way that lets your love story be part of every detail and have fun along the way, we are ready!

https://www.pennywellevents.com

08/24/2026

Our First Published Wedding in a physical magazine!!!!

Huge shoutout to all of the vendors that made it all come together! And also thank you to New Orleans Bride Magazine for the honor and privilege to have our work on your pages!!!!

Also, congratulations to the amazing, beautiful and super couple, Tyler and Joey!!!!

Venue: Felicity Church Felicity | New Orleans Wedding and Event Venue
Photographer: Jordan Blanchard New Orleans Photographer
Florist: Blooms Botanica Blooms Botanica
Music: NOLA Dukes Band Nola Dukes Band
Caterer: Black Pearl Catering Black Pearl Catering Co.
Hair and Make-up: Glam NOLA Ashley Love | Candice Kennedy
Wedding Dress: Vagabond at Unbridaled V A G A B O N D Bridal Unbridaled New Orleans
Guy's Suits: John's Tuxedos John's Tuxedos
Bride's Hotel: Virgin Hotel New Orleans Virgin Hotels New Orleans
Rehearsal Dinner: Coquette Coquette
After Party: Barrel Proof Barrel Proof NOLA
Wedding Planner/Coordinator: Pennywell Events

08/23/2026

Final Prep tonight before the Luxe Bridal Showcase tomorrow!

Link in bio.
Get your tickets tonight and don't miss out on the discount code, LUXEBride26 for $5 off admission.

08/21/2026

See you on Sunday!

Walking and chewing bubblegum aka walking and filming myself... not in my repertoire of skills.

I did not trip or fall, but I also forgot how words work so I spared you all from that experience.

There’s a moment on every venue tour when you stop taking notes and just feel the room. That’s exactly what happened the...
08/21/2026

There’s a moment on every venue tour when you stop taking notes and just feel the room. That’s exactly what happened the first time we walked into The Hotel Monroe. ✨

Original arched windows, reclaimed brick, 20-foot ceilings that have stood since 1881 – this historic building has been a grocery, an opera house, a hardware store, and now a luxury boutique hotel in the heart of downtown Monroe, Louisiana. After a $25 million restoration, it’s become one of the most compelling wedding venues in all of Northeast Louisiana.

For couples in West Monroe, Sterlington, Ruston, and across the region (or just over the state line in Arkansas, Oklahoma, or Missouri), Monroe is officially having a moment. It’s drivable. It’s beautiful. And with The Hotel Monroe, it finally has a fully realized, luxury wedding space that can hold its own against venues in New Orleans or Dallas. 💍

Thinking about a Monroe, Louisiana wedding weekend? Head to the blog to read "Why Couples Are Choosing Monroe for Their Wedding Weekend" and see if this may be the setting for your celebration. Link in bio. 🤍

There’s a moment on every venue tour when you stop comparing square footage and just stand there, taking it all in. That...
08/21/2026

There’s a moment on every venue tour when you stop comparing square footage and just stand there, taking it all in. That’s exactly what happened the first time we stepped into The Hotel Monroe. ✨

Yes, it’s beautiful – but it’s more than that. With original arched windows, reclaimed brick walls, and soaring ceilings that have been in place since 1881, this building has lived many lives: grocery, opera house, hardware store, hotel. After a $25 million restoration and its grand opening in May 2025, it’s now one of the most exciting luxury wedding venues in all of Northeast Louisiana.

For couples in West Monroe, Sterlington, Ruston, and the surrounding small towns (and even neighboring states), Monroe has always been the place you drive to for restaurants and shopping. Now, it’s becoming a true wedding weekend destination — with a venue that can confidently stand beside options in New Orleans or Dallas. 💍

Curious why couples are choosing Monroe for their wedding weekend and what makes The Hotel Monroe so special? Read more on our blog to see if it might be the perfect backdrop for your celebration. 🤍

https://www.pennywellevents.com/post/why-couples-are-choosing-monroe-for-their-wedding-weekend

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08/17/2026
08/17/2026

One week from today we will be at the Luxe Bridal Showcase in West Monroe.

If you or your best friend, your neighbor, that guy from work, anybody you know that is planning a wedding in the Monroe area, you should all come to see us!
Our table will be the table where someone actually sits down with you, listens to what you are envisioning, and tells you honestly what it takes to get there.
No pressure.
No pitch.
Just a real conversation about your wedding.

And if you book your consultation call or meeting with us at the show, we are adding our complimentary experience upgrade
"Getting Ready, Done Right"
to your wedding morning. More on that tomorrow!

Tickets start at five dollars.
West Monroe Convention Center.
Sunday, August 23rd, noon to four.
We will save you a seat.

Link in bio for tickets. Share this with anyone planning a Monroe area wedding.

08/16/2026

Are you feeling the planning overwhelm?

Here is something most couples do not know until it is too late. The first vendor you book shapes every vendor decision that comes after it. So by starting off with a strong, solid team, ensures that your stress and overwhelm from the very beginning are already minimized because the full pressure of planning is not solely on you.

Getting engaged is supposed to feel like the beginning of something wonderful. Not the beginning of the most overwhelming project you have ever managed.

So if you are looking for help from the very beginning or are already in the depths of planning and need a guide to make it to the finish line, we are here to help!

If you are in the middle of planning right now and feeling the overwhelm, tell me where you are getting stuck. I read every single one.

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New Orleans, LA

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