01/02/2026
This isn’t a trend — it’s a shift. 👀🍹
Younger generations aren’t “anti-social”… they’re just rethinking what celebration looks like. Health, wellness, clarity, and connection are driving choices more than ever — and the rise of zero-proof options proves it.
At The Mocktail Guy, we’ve seen this firsthand: packed events, full cups, and zero alcohol required to have a great time. The future of hospitality isn’t disappearing — it’s evolving. ✨
Cheers to smarter sips, inclusive celebrations, and meeting people where they are. 🚫🍸➡️✅🍹
The global alcohol industry is facing a major shift. Over the past four years, beer, wine, and spirits companies have lost an estimated $830 billion in market value as Millennials and Gen Z rethink drinking altogether. Health concerns, wellness trends, weight-loss drugs, cannabis alternatives, and non-alcoholic options are reshaping habits. Major brands are now cutting costs, launching alcohol-free products, and restructuring leadership as analysts warn the era of easy growth may be over.