16/10/2025
I handed someone my business card at a networking event three years ago, and they looked at me like I'd just given them a floppy disk.
That moment stung more than it should have.
Not because I was embarrassedâbut because I realized something I'd been ignoring for months: I was making it hard for people to work with me.
Let me explain.
I was speaking on stages. Appearing on podcasts. Meeting potential clients at conferences. Creating content. Building relationships.
But every time someone said, "How do I follow you?" or "Where can I book a call?"âI fumbled.
"Oh, my website is here... but my booking link is over here... and if you want to see my podcast, that's on this platform... oh, and here's my Instagram, LinkedIn, and..."
By the time I finished, they'd already mentally checked out.
Here's what I didn't understand then, but I understand now:
Every extra step you make someone take is a chance for them to walk away.
And I was giving people ten chances to leave.
So I started asking myself: What if I could give someone ONE thingâone link, one QR code, one hubâthat had everything they needed to say yes to working with me?
Not just a list of links.
That's what linktree does, and honestly, they're fine for that.
But I needed something built for marketing. Something designed to convert connections into clients.
That's when I built My360Sites.
At first, it was just for me.
A way to stop fumbling.
A way to look professional.
A way to make it easy for people to take the next step.
But then I started sharing it with other entrepreneursâauthors, speakers, consultants, realtorsâpeople who were out there marketing themselves just like I was.
And something interesting happened.
They started booking more calls.
Getting more podcast invites.
Closing deals faster.
One realtor told me: "I used to lose people between the open house and the follow-up call. Now I hand them a QR code with everything they need, and my conversion rate tripled."
A consultant said: "I speak at events all the time, but I never had a way to capture leads in the moment. Now I do."
An author messaged me: "I went on a podcast and mentioned my 360 site. Within 24 hours, I had 15 people book coaching calls. That's never happened before."
Here's what I realized:
People don't buy from you because you're the best. They buy from you because you made it easy.
And most of usâespecially mission-driven entrepreneurs who are out there doing the work, creating impact, serving peopleâwe make it way too hard.
We assume people will hunt for our booking link.
We assume they'll Google us and find our podcast.
We assume they'll remember to follow up.
But they won't. Not because they don't careâbut because they're busy. Distracted. Overwhelmed.
So if you're not making it ridiculously easy for someone to say yes to you, you're losing opportunities every single day.
đ§ The lesson?
Your brand isn't just what you say. It's how accessible you make yourself.
And accessibility isn't about being available 24/7. It's about removing friction. Eliminating confusion.
Making the path from "I'm interested" to "I'm in" as short as possible.
That's what My360Sites does.
It's not just a digital business card.
It's a marketing system.
It's the difference between a Honda and a Ferarri.
Both get them get you from A to B. But one performs better.
đą So here's my question for you:
How many people have you met in the last month who could have become clients, collaborators, or champions of your workâbut didn't, because the path to working with you wasn't clear?
If that number is more than zero, it's time to fix it.
đ Want to see how a 360 site works? Check out mine: reyperez360.com
đ Ready to build your own? Visit my360sites.com and let's make it easy for people to say yes to you.
Because when your mission matters, friction is the enemy.
And clarity? Clarity is your superpower.
