
05/08/2025
Mission Statement
The Downtown Loon Town Business Association is dedicated to promoting, supporting, and uniting the businesses of Mercer, Wisconsin’s vibrant downtown. We strive to foster economic growth, enhance the small-town charm, and create a welcoming destination for residents and visitors alike. Through collaboration, advocacy, and community events, we work to preserve Mercer’s unique identity as “Loon Town” while building a thriving, sustainable future for our business community.