PRETTY GIRLS SWEAT founder, Aeshia DeVore Branch, grew tired of the alarming obesity rates plaguing youth and set out to create solutions with a highly engaging, socially driven media platform that encourages girls to “make fitness fun” and “sweat with purpose”. Our fitness parties, digital content and inspiring apparel form a “Sweat Sisterhood” uniting women to raise awareness for childhood obesity, become health leaders, and give back to under served communities. Due to our passion combined with our strategy for changing the face of fitness, we’ve been featured on ABC, BET, and Essence as the “fitness destination for girls”, which we think sums us up!
JOIN THE TEAM: PGS Ambassador
CONTACT: [email protected]
Mission: MAKE fitness fun, CULTIVATE a community of active women, UNITE + EMPOWER women through fitness, FLIP the ingrained negative perceptions that sweat holds, TRAIN future health leaders, FIGHT childhood obesity, and LAUNCH careers for the next generation of health journalists and media professionals.