
20/08/2025
It’s always exciting to design and build something that brings people joy. Pulse Studio was thrilled to partner with the Jack Morton Worldwide events team to design and fabricate a photo op for a traveling Chevy activation, which debuted at a country music festival.
Our creative team explored several concepts, and the JMW team gravitated toward the one you'll see in the photos. The design was inspired by the hardworking legacy of Chevy trucks and the spirit of American country music. We chose rough-hewn wood with a modern twist—aiming for a rugged, weathered look reminiscent of a split rail fence, but with a refined edge.
After experimenting with different stains, we discovered that “torching” the wood created a striking finish that everyone loved. The result is both authentic and visually compelling.
The Jack Morton team shared their photos of the swing in action at the event, and it’s always a thrill for us to see our work being enjoyed in the real world.
Want to create something unique together? Let’s talk: [email protected]