09/03/2026
New episode of the Wedding Songs Podcast. I sat down with Brian Lawrence, who has spent his whole career in the wedding industry and now builds websites and does SEO for wedding pros, to talk about what AI is changing on the website side.
A few things from the conversation that I keep coming back to:
Reviews are a gold mine, and not only on Google. Brian's point is that AI trusts your couples more than it trusts you, so the words in your reviews are worth more than your own sales copy. He also made a case I had not considered: reviews from other vendors. A photographer saying you were easy to work with on a wedding day carries a kind of context a couple cannot give.
FAQs belong on every main page, not on one page nobody visits. Questions couples actually ask an AI assistant: what do you charge, how far will you travel, what happens if the DJ gets sick. Answer them using your business name so the answer stays attached to you.
Venue pages work when they are real. The photos, the couple's names, the review from that wedding. What does not work is cloning one page and changing the venue name. I have seen the pattern get sites removed from Google, and I would rather you hear it from me now than find out the hard way.
Schema, press releases, and why AI crawlers and couples both stop reading before the bottom of the page. Whatever you need them to do has to be near the top.
Brian's closing point, which is not about AI at all: the biggest win is still getting the person who landed on your site to contact you. Fewer form fields, a phone number that is optional or explained as a text number, and a call to action that does not create friction.
Listen on your favorite podcast platform.