03/17/2025
For those who don’t know, I’m a full-time Communications and Events Coordinator, and a big part of my job is social media and marketing. Every week, I track trends across platforms to guide my strategy. Here’s a quick update on what’s happening right now.
Facebook
- Groups and local communities are growing. The algorithm now favors longer posts and native videos. People prefer real, community-driven content over polished ads.
Instagram
- Instagram is still pushing Reels with new editing tools and shopping features. Behind-the-scenes content and micro-influencers are becoming more popular.
LinkedIn
- Long posts, LinkedIn Live, and newsletters are getting more attention. Personal career stories and diverse content are performing well.
X (Twitter)
- Real-time conversations and trending topics still dominate. New monetization tools encourage brands to try different content strategies.
TikTok
- Educational and how-to videos are getting more views. New analytics tools help brands measure success. Viral challenges bring major brand visibility.
Email Marketing
- Personalized content and AI-driven automation are improving engagement. Interactive features like polls and videos increase open rates. Mobile-friendly emails are more important than ever.
AI and Marketing
- AI is being used for content creation and analytics. Businesses are using AI to predict customer behavior, improve ads, and automate tasks. Ethical AI use is becoming a key focus.
I use these insights every week, and I hope they help you too. What trends have you noticed?
