Crystal Statskey - Biichle: Content Marketing Strategist

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Crystal Statskey - Biichle: Content Marketing Strategist

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I help small businesses improve their content marketing to increase visibility in their communities so they can streamline their online presence, grow their impact & fast-track big results.

08/17/2026

IT’S ALMOST TIME!!!

Dates in the States will be at Skully's Scholastic Book Fair at Iron Smoke Distillery on Sunday, August 23, from 2:00–6:30 PM, and we'd love to see you there!

If you're looking for your next planned date, weekend adventure, or a unique gift, stop by our booth and check out our City-Date Books and Road Trip Games. They're filled with local restaurants, hidden gems, attractions, and fun experiences to help you explore more of Rochester, Buffalo, and beyond.

Come say hi, browse the books, chat travel, and discover new places to explore together. We'll also be happy to sign your books and answer any questions about our adventures or how the books work!

📍 Iron Smoke Distillery
📅 Sunday, August 23
🕑 2:00 PM – 6:30 PM

Dates in the States RocOnly Events

08/13/2026

How much my side hustle made in 2025 👇

Dates in the States' City-Date Books started as an idea in 2024.

I’ve been running my marketing business full time since 2019, but I missed my travel blog and wanted a creative outlet that could also generate income.

I started with handmade mystery date books - stapled, tied with string, wrapped in paper. I sold my first batch at a farmers market… and sold out.

In 2025, I stopped selling plants and focused fully on the books. I sold at book fairs, pop-ups, vendor markets, and signings. I got the books into local bookstores, even Barnes & Noble, and landed a few business sponsors.

Total side hustle income for 2025: $7,500.

For context: my previous side hustle was lucky to make $1,200 in a year.

In 2026, I’m turning this into a $30K business by focusing on:

-Affiliates

-YouTube growth

-Higher-paying sponsorships

-Wholesale bookstore orders

Small ideas can turn into real income when you actually commit to them.

08/10/2026

I used to think trending audio was the secret sauce for getting more views…

Turns out? Not always. 👀

One of the biggest surprises from my viral Facebook video was that original audio performed better than chasing trends.

And honestly, it makes sense.

People connect with:
🎤 Your voice
💡 Your ideas
📖 Your story
👀 Your perspective

Trends can help, but they’re not a replacement for creating something people actually want to watch.

Watch the full YouTube Video here: https://youtu.be/LgvJ5PqmXis?si=HMZL5WkUPpcqYxVc

Full link in bio!

08/07/2026

One thing my viral Facebook video taught me: Facebook and Instagram are playing by VERY different rules.

On Instagram, your content is often heavily tested with your existing audience first.

But Facebook has been aggressively pushing videos beyond your followers which means you have a much bigger opportunity to reach people who have never heard of you before.

That changes how I’m thinking about content.
Your followers aren’t your only audience anymore.

Watch the full YouTube Video here: https://youtu.be/LgvJ5PqmXis?si=HMZL5WkUPpcqYxVc

Link in bio.

08/06/2026

I finally went viral… and the biggest lesson? 👀

The first 3 seconds of your video matter more than you think.

You can have the best information, the best story, or the best editing, but if someone doesn’t stop scrolling, they’ll never see it.

Your hook has one job: make someone curious enough to stay.

After years of helping clients with social media, it was interesting to apply these strategies to my own content and actually see what worked.

What’s the best hook you’ve seen lately?

Watch the full YouTube video here:
https://youtu.be/LgvJ5PqmXis?si=HMZL5WkUPpcqYxVc

Link in bio!

07/24/2026

I pitched the same brand twice.

One pitch was for me.
One pitch was for a client.

They had no idea we were connected.

The result? Two completely different partnership offers.

It taught me something important about brand deals:

✨ Your audience matters.
✨ Your niche matters.
✨ Your pitch matters.
✨ The value you bring matters.

A gifted collaboration for one creator might turn into a paid partnership for another…not because one creator is "better," but because brands are evaluating different goals.

I broke down the entire experience (and what I learned about negotiating creator partnerships) in my latest YouTube video.

🎥 Watch the full breakdown → https://youtu.be/jjx9X-zBWws?si=V4ediog2GS3YTxle

06/29/2026

If you've ever wondered where travel creators actually find UGC and brand partnership opportunities, this is where I'm starting.

I'm documenting my journey from day one—even before I've landed my first paid partnership—so you can see what's working (and what isn't) in real time. Instead of only sharing the wins, I want to show the entire process.

Subscribe if you want to follow my journey as I work toward landing my first travel UGC and brand partnerships. I'll be sharing what's working, what's not, and everything I learn along the way.

Watch the full video on YouTube now! Link in bio.

05/18/2026

The people building something are usually the quietest in the room.

I’ve been a little quieter lately… for a reason.
Big things are coming. 🎙️

05/15/2026

Most authors get this wrong.

Amazon KDP is easy… but it can also limit where your book actually goes.

If you want your book in places like Barnes & Noble, indie bookstores, and beyond, you need to think bigger than just Amazon.

This is why I usually recommend IngramSpark to my clients (and why many use both 👀).

If you're working on a book and not sure how to set this up the right way, this is the part you don’t want to mess up.

Address

Irondequoit, NY
14609, 14617, 14621, 14622

Website

http://www.crystalstatskey.com/

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