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Vision Production Group

Vision Production Group Through strategic, innovative content creation and seamless production, we create moments that impact audiences long after the event or the campaign is over.

We create experiences that LIVE ON. VISION presents powerful visual stories and experiences that LIVE ON. Through strategic, innovative content creation and seamless production, we create moments that impact audiences long after the event, the campaign or the season is over, drawing them to engage time and time again. From expansive experiences to seasonal campaigns or standalone events, we can pr

We create experiences that LIVE ON. VISION presents powerful visual stories and experiences that LIVE ON. Through strategic, innovative content creation and seamless production, we create moments that impact audiences long after the event, the campaign or the season is over, drawing them to engage time and time again. From expansive experiences to seasonal campaigns or standalone events, we can pr

Operating as usual

AMA Houston's Crystal Award nominations are out and we're flying high over the news that Houston Botanic Garden's market...
04/19/2022
Vision Production Group

AMA Houston's Crystal Award nominations are out and we're flying high over the news that Houston Botanic Garden's marketing video is up for 2 awards!

Follow the links to learn more about our project nominated in this year's AMA Houston Crystal Awards.

With third-party cookies on their way out, it's time for marketers to find new ways of collecting valuable data beyond t...
04/18/2022
Capitalizing on Your First-party Data With Interactive Content to Increase Engagement and CPMs - AdMonsters

With third-party cookies on their way out, it's time for marketers to find new ways of collecting valuable data beyond the cookie. See how using interactive content can empower your first-party data collection strategy while also providing a better user experience: https://zcu.io/sZ4F

#InteractiveContent #GoodbyeCookies #InteractiveMedia"

With the third-party cookie near death and privacy regulations ratcheting up, publishers have many challenges ahead. We spoke with Will Hathaway, Head of Strategic Business Development at Ex.Co to learn about how his company helps publishers face those challenges head-on by leveraging content experi...

04/15/2022

Tahirih Justice Center's 25th Anniversary Gala, Journey to Justice: Progress & Perseverance, is just under a month away. In preparation for the event, our motion graphics artists are working behind-the-scenes to bring the event's stunning illustrations by artist Melanie Melroy art to life with movement.

Check out the video to get a preview of what's to come May 13th!

Lights 💡 Camera 🎥 Action 🎬We've got a video production in progress at Rice University Kinder Institute for Urban Researc...
04/14/2022

Lights 💡 Camera 🎥 Action 🎬

We've got a video production in progress at Rice University Kinder Institute for Urban Research

Swipe through our behind-the-scenes highlights from  HOLOCAUST MUSEUM HOUSTON's Endowment video production shoot 🎬
04/13/2022
Video Production | VISION

Swipe through our behind-the-scenes highlights from HOLOCAUST MUSEUM HOUSTON's Endowment video production shoot 🎬

Brands are increasingly utilizing video walls to reach their audiences in more dynamic ways. Find out how to make the mo...
04/12/2022
7 tips to maximize the use of digital signage | ConnectPOS

Brands are increasingly utilizing video walls to reach their audiences in more dynamic ways. Find out how to make the most of digital signage for your business with these tips: https://zcu.io/PPbk

Digital signage is attracting lots of attention. Here are 7 tips to maximize the use of digital signage for your business.

04/11/2022

Get a glimpse into today's video production of HOLOCAUST MUSEUM HOUSTON's Endowment video to support Museum's important mission for generations to come.

04/08/2022

The VISION drone capturing the sunrise at the San Jacinto Monument. Simply stunning!

Video Production for BrandExtract & San Jacinto Museum

Great discussions with these fabulous ladies! It was wonderful having Padrón & Co.'s Founder & Creative Director, Gracie...
04/07/2022

Great discussions with these fabulous ladies!

It was wonderful having Padrón & Co.'s Founder & Creative Director, Gracie Padrón Steimle, and Art Director, Molly Metzger, over at the office yesterday to meet VISION team.

Look who is featured on Canvas Rebel!Our President & CEO, Tracey Shappro, recently shared her story and industry insight...
04/06/2022
Meet Tracey Shappro

Look who is featured on Canvas Rebel!

Our President & CEO, Tracey Shappro, recently shared her story and industry insights with the folks at Canvas Rebel. Get to know the woman behind VISION as well as how experiential technology, including interactive media and 3D projection mapping, is transforming both digital and event experiences: https://zcu.io/llm3

We caught up with the brilliant and insightful Tracey Shappro a few weeks ago and have shared our conversation below. Tracey, thanks for taking the time to share your stories with us today So, let’s start with trends – what are some of the largest or more impactful trends you are seeing in the i...

For over 40 years, the renowned Kinder Houston Area Survey has tracked the changing attitudes and experiences of Houston...
04/05/2022
Kinder Institute Luncheon 2022

For over 40 years, the renowned Kinder Houston Area Survey has tracked the changing attitudes and experiences of Houstonians. This year, we're bringing the production of the Rice University Kinder Institute for Urban Research Luncheon back to the ballroom where Dr. Stephen L. Klineberg will share the findings from the survey for the final time before retirement. Join us May 17th for this fascinating event:

Honoring Dr. Anne S. Chao | Featuring Dr. Stephen L. Klineberg

From the initial stages of planning a video wall for your space to the final execution, here's some expert advice on get...
04/04/2022
Best tactics for implementing a top-notch digital signage project

From the initial stages of planning a video wall for your space to the final execution, here's some expert advice on getting the most out of your permanent video installation project: https://zcu.io/uJ6n

Chris Melito has spent the past two decades finding out what works and what doesn’t work in digital signage rollouts. Melito, manager of professional services at Omnivex, shared his expertise in the webinar “Essential Considerations When Implementing Digital Signage,” hosted by Digital Signage...

As a long-time Production Partner to HOLOCAUST MUSEUM HOUSTON, we have the honor of producing the Museum’s annual LBJ Mo...
04/01/2022

As a long-time Production Partner to HOLOCAUST MUSEUM HOUSTON, we have the honor of producing the Museum’s annual LBJ Moral Courage Award Dinner where they recognize amazing people for their extraordinary moral courage. This year's event will honor the late Justice Ruth Bader Ginsburg and will include an incredible live performance by Emmy and Tony Award-winning actress and singer Kristen Chenoweth.

Get your tickets to join us for an unforgettable evening in support of the Museum's important mission to stop hatred, prejudice and apathy: https://hmh.org/give/signature-events/moral-courage-dinner/

The use of interactive content is growing across industries, including entertainment. Netflix is continuing its expansio...
03/31/2022
Remember Trivia Crack? It's Coming to Netflix, Sorta

The use of interactive content is growing across industries, including entertainment. Netflix is continuing its expansion into interactive media with the launch of a daily interactive trivia show set to premiere tomorrow: https://zcu.io/PiOE

Trivia Quest is the streaming giant's next foray into interactive entertainment.

VISION had the privilege of creating the 'Shawcor 360' video as part of BrandExtract's transformational strategy to unif...
03/30/2022
Shawcor Case Study | BrandExtract Work

VISION had the privilege of creating the 'Shawcor 360' video as part of BrandExtract's transformational strategy to unify ShawCor’s diverse offerings under one brand umbrella. Click over to BrandExtract's case study to watch the video and see how the 'One Shawcor' vision became a reality.

Learn how BrandExtract built a boundless brand for the world's largest offshore drilling contractor, Transocean.

Brands are increasingly transforming their digital presence into more interactive, immersive & informative experiences w...
03/29/2022
'Consumers crave experiences': How AR has evolved beyond mere try-ons

Brands are increasingly transforming their digital presence into more interactive, immersive & informative experiences with Augmented Reality. Discover why & what you should consider when planning an AR campaign: https://zcu.io/yfN8

Dynamic activations are increasingly vital during the pandemic as people connect with brands on mobile — and they're likely key to future metaverse environments.

25 years. What an incredible milestone! On May 13th, Tahirih Justice Center will celebrate 25 years of serving immigrant...
03/28/2022

25 years. What an incredible milestone! On May 13th, Tahirih Justice Center will celebrate 25 years of serving immigrant survivors of gender-based violence at their ‘Journey to Journey to Justice: Progress & Perseverance’ Gala. VISION is proud to contribute our expertise in production and content creation toward helping Tahirih Justice Center create a world where all people share equal rights and live in safety and with dignity.

Join us, in-person or virtually, as Tahirih Justice Center honors the resiliency of immigrant survivors on their journey to justice: https://one.bidpal.net/tjc25th/welcome

Please join us for our 25th Anniversary Gala, Journey to Justice: Progress & Perseverance where we will come together in person and virtually across the country to honor the resiliency of immigrant survivors on their journey to justice. We are celebrating a monumental milestone at our organization – it has been 25 years since our doors opened, and we have served more than 30,000 immigrant survivors of gender-based violence.

The resilience of survivors and the generosity and compassion of supporters like you give us light, even in dark times. We know there is always a reason to believe in the potential for a better world. Join us! https://one.bidpal.net/tjc25th/welcome

By now, we all know that the ability to pivot is a necessity for any business. Here's how digital signage solutions, lik...
03/25/2022
Council Post: How Retailers Can Leverage Digital Signage

By now, we all know that the ability to pivot is a necessity for any business. Here's how digital signage solutions, like video walls, offer businesses versatility and why that's more important now than ever: https://zcu.io/N7UY

There is no precedent for retailers dealing with the headaches and hurdles presented by this pandemic and the regulatory climate it has created.

Animation is a such a powerful and versatile medium, but not all types of animation are created equal for every purpose....
03/24/2022
Animation Is the Art and Craft of Exaggeration

Animation is a such a powerful and versatile medium, but not all types of animation are created equal for every purpose. Check out this guide for help choosing the type of animation best suited for your purposes: https://zcu.io/hXDe

distorting the reality to be more real

Interactive content is highly engaging and acts as a powerful medium for marketers to collect data for lead generation. ...
03/23/2022
12 Types of Interactive Content to Drive Better Engagement

Interactive content is highly engaging and acts as a powerful medium for marketers to collect data for lead generation. See how to make interactive work for your business with these examples of the best types of interactive content: https://zcu.io/8xNO

93% of marketers rate interactive content as highly effective at educating leads. Here are the 12 best types to use — with examples.

This past weekend, RODEOHOUSTON wrapped on a truly amazing 90th anniversary season with more than 1.3 million people in ...
03/22/2022

This past weekend, RODEOHOUSTON wrapped on a truly amazing 90th anniversary season with more than 1.3 million people in attendance at NRG Stadium to cheer on the world's top rodeo athletes during the Super Series. Check out all of the highlights from the 2022 Rodeo: https://zurl.co/l2u1

As new technology develops, advertisers need to keep looking forward to keep their edge against the competition. Learn h...
03/21/2022
How Technology Impacts Online Advertising - business.com

As new technology develops, advertisers need to keep looking forward to keep their edge against the competition. Learn how these trending technologies, like augmented reality, are changing how companies reach, attract and capture new customers: https://zcu.io/YEx6

Learn how technology is changing and how adapting to it can help your marketing.

03/19/2022

It’s the final weekend of an incredible RODEOHOUSTON season! We’re loving this amazing shot of the jumbo screens. Who has gotten a chance to see it in person this year?

03/18/2022
Life Grows Here.

In just 2 days, spring will officially be here! If you're looking to celebrate the start of spring, we know just the place to do it. Check out the marketing video we created for Houston Botanic Garden for your spring celebration inspiration.

Get your tickets to Houston Botanic Garden here: https://hbg.org/

One of the reasons video walls are so powerful is because they can effectively serve many goals at once. But accomplishi...
03/17/2022
Maximize Digital Signage with Content Planning, Management

One of the reasons video walls are so powerful is because they can effectively serve many goals at once. But accomplishing that requires a lot of thoughtful planning. Here's how to ensure the primary goal of your digital signage project doesn't get lost along the way: https://zcu.io/Wrvm

The right CMS bridges the gap between the client’s goals for the system and their capacity to execute on their own.

Interactive media is one of the best ways to capture your audience's attention, but you may be unsure of how to incorpor...
03/15/2022
13 of the Most Inventive Interactive Marketing Examples We've Ever Seen

Interactive media is one of the best ways to capture your audience's attention, but you may be unsure of how to incorporate it into your marketing strategy. Learn from some of these great examples of interactive marketing to get some ideas: https://zcu.io/BAbI

The interactive marketing movement is charging along, and their early adopters are showing us exactly how to cut through the noise.

By now, we know that video marketing is a super effective part of any businesses' marketing strategy. But what's the bes...
03/14/2022
Video Marketing KPIs That Are Crucial for Your Campaign

By now, we know that video marketing is a super effective part of any businesses' marketing strategy. But what's the best way to measure the effectiveness of your marketing videos? Here's a list of the best KPIs (key performance indicators) for common campaign goals: https://zcu.io/R7VD

Because there are so many KPIs, it'd be counterproductive to keep track of each one.

Words don't do justice how great it is to see RODEOHOUSTON back in action. If you're headed to cheer on the cowboys and ...
03/10/2022

Words don't do justice how great it is to see RODEOHOUSTON back in action. If you're headed to cheer on the cowboys and cowgirls at tonight's Super Series, be sure to check out VISION's work on the jumbo screens.

#VideoWalls are a great way to improve the in-office experience for visitors and employees alike. Learn how video walls ...
03/09/2022
Choosing the Right Video Wall for Your Workplace

#VideoWalls are a great way to improve the in-office experience for visitors and employees alike. Learn how video walls help with employee engagement, foster collaboration and make an impact on visitors to your space: https://zcu.io/e0mH

Once confined to control rooms and broadcasting studios, video walls are a great way to improve the in-office experience for your employees.

Happy #InternationalWomensDay!At VISION, we get to work with so many incredible women who make a huge impact on our comm...
03/08/2022

Happy #InternationalWomensDay!

At VISION, we get to work with so many incredible women who make a huge impact on our community. Here’s a sneak peek at one of our latest video production shoot where we had the honor of working with one of Houston’s amazing women leaders, Claudia Aguirre of BakerRipley, to help their organization share a message of appreciation to BakerRipley’s many supporters.

03/04/2022
5 reasons video advertising is huge for small businesses

Mobile video consumption rises by 100% every year, and 64% of consumers purchase after watching branded social videos. If those stats aren't enough, here are more reasons why your business should up its video advertising: https://zcu.io/UMvd

Not sure if video advertising is worth it for your small business? Here's a handful of reasons to make the leap.

While virtual reality worlds for socializing will become increasingly popular, augmented reality will be the immersive m...
03/03/2022
Why AR, not VR, will be the heart of the metaverse

While virtual reality worlds for socializing will become increasingly popular, augmented reality will be the immersive media that transforms society. See why AR will be the true metaverse: https://zcu.io/Tfzs

Virtual worlds will become increasingly popular, but the true metaverse will be a future of augmented reality and it will be everywhere.

Today we're celebrating our fantastic VP Creative, Dan Pratt. Join us in wishing Dan a happy birthday!
03/02/2022

Today we're celebrating our fantastic VP Creative, Dan Pratt. Join us in wishing Dan a happy birthday!

Engaged and motivated employees are the most valuable asset to any organization, which is why effective internal communi...
03/01/2022
Tips on how digital signage can improve internal communication

Engaged and motivated employees are the most valuable asset to any organization, which is why effective internal communication is so important. Here are some tips on how to use video walls to improve your company's internal communications: https://zcu.io/lZ14

Since digital signages are commonly found in high-traffic areas such as retail malls, airports, and restaurants, many people believe that digital signages are only used for commercial uses in public spaces. However, digital signage can also be used in a company or a workplace to improve internal com...

Address

504 W 9th St
Houston, TX
77007

General information

We create experiences that LIVE ON for brands and organizations. Our service offerings include: Creative Content: - 3D Animation - Motion Graphics - Live Action - Editorial - Sound Design - Commercial, corporate and web video Seamless Production - Live Events - Virtual Events - Virtual Reality - Interactive Touch - Projection Mapping - Experiential Tech

Telephone

(713) 862-1900

Alerts

Be the first to know and let us send you an email when Vision Production Group posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Videos

Our Story

VISION is more than just our name. It is the lifeblood of possibility and the fuel that drives us. Big picture thinking makes each new project an opportunity to challenge the status quo, break a barrier and propel the brands we work with to center focus. We take our work and our responsibility seriously. We don’t just deliver on our word. We exceed the vision. Every. Single. Time.

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What a pleasure to collaborate with such amazing local industry leaders. Thanks for meeting with us Vision Production Group!
Are you registered for the 2021 Lunch-Out? Stephen Klineberg and Robert Bozick will share findings from the momentous 40th #HoustonSurvey. Bill Fulton and other leaders will discuss the future of cities, education, equity & more. To register: kinder.rice.edu/luncheon #behindthescenes Vision Production Group
Our clients Vision Production Group and Messina Hof Winery partnered up for the one of the most innovative projects in Integrate history 👏 Check out a behind-the-scenes look at the conception of the first augmented reality wine labels in Texas. https://bit.ly/2P3dO02
Join Vision Production Group and Paul and Karen Bonarrigo of Messina Hof Winery as they give a behind-the-scenes look into the making of the first Texas wines to feature augmented reality wine labels.
Here at Cloudbreak Creative 📍 we make sure you have ALL the necessary tools to bring your content ideas to life exactly as you vision. 💭 Give us a holler to reserve studio space TODAY! / #RentalStudio #CreateSomething #HoustonVideographer #MediaProudction #HoustonStudio #HoustonLiveStream 📸: Lerner Productions + Vision Production Group
Wine with a twist 🌀 Our clients Messina Hof Winery and Vision Production Group created an innovative experience with augmented reality wine labels. Check out the prime coverage our PR team secured in CBS Austin 🍾 https://bit.ly/2LKu6K1
As pioneers of the Texas wine industry, it seemed fitting for us to create the first-ever Texas wines to feature Augmented Reality (AR) labels with the help of Vision Production Group. Check out this video to see how our new AR labels work! Shop the AR wines and learn more at https://www.messinahofhg.com/
As pioneers of the Texas wine industry, it seemed fitting for us to create the first-ever Texas wines to feature Augmented Reality (AR) labels with the help of Vision Production Group. Check out this video to see how our new AR labels work! Shop the AR wines and learn more at https://www.messinahofhg.com/
As pioneers of the Texas wine industry, it seemed fitting for us to create the first-ever Texas wines to feature Augmented Reality (AR) labels with the help of Vision Production Group. Check out this video to see how our new AR labels work! Shop the AR wines and learn more at https://www.messinahofhg.com/
Is it wine o'clock yet? Check out these augmented reality wine bottles by Texas' own Messina Hof Winery with help from Vision Production Group.
We recently reported how Messina Hof Winery partnered with Vision Production Group to debut the first Interactive Texas wine labels. Today we had the chance to experience the augmented reality (AR) wine labels! Download and install the iOS or Android app to use with your smartphone, point the AR camera at the wine label, sit back, and enjoy the show. The AR also allows you to find an excellent food pairing for that wine. We could have shown a video for each of the wine labels showcasing the AR, but we don't want to ruin your experience when you get your wine bottles. You can buy the 3 wines, Abounding (Dry Red Blend), Vitality (Dry White Wine), and Emblaze (Sweet Red Wine) at any of the Messina Hof locations or order them online from their website. http://messinahof.com/ Read the entire press release at https://txwine.us/3nChTno
AR you ready for this?! We have teamed up with Vision Production Group to bring you the first-ever Texas wines to feature AUGMENTED REALITY (AR) LABELS. By launching our new free app, you'll be immersed into a unique world of AR that brings to life core themes and elements in Messina Hof’s winemaking process, wines and Vineyard Cuisine. To enter the world of Messina Hof, simply: 1. Purchase our Messina Hof Harvest Green AR Trio 2. Download the app "Messina Hof Winery" 3. Point your phone camera at our label 4. See Messina Hof wine like you never have before Start here: https://www.messinahofhg.com/