Imagination Books/Jewelry Is Fun-Logsdon

Imagination Books/Jewelry Is Fun-Logsdon This is a Fundraising opportunity for your company.

Operating as usual


The final numbers are in for the spring season and I would like to thank all of my accounts for making me 4th in the nation in sales and #1 in the nation for number of events. Bring on the fall holiday season and let the BUYING BEGIN!


I have been attending the national conference for Imagine Nation Books in Las Vegas this week. Lots of changes have happened. The companies newly re-branded name is "Collective Goods" we are no longer known as "Books Are Fun" I will be using the name Collective Goods - Jewelry Is Fun Division from this moment on. I will be posting the new logo at a later time.


I have taken Jewelry Is Fun to Shipshewana for the month of June. I am located at booth 411. If you feel like a fun day at the flee market stop in and see me. Tell me you saw it on facebook and get an additional 10% off. Additionally, all the jewelry and accessories are reduced to $5.00.


The following is an article that was published in the company newsletter last week. It highlights how I am growing my fundraising business (my accounts have tripled in the last year). Additionally, I received notice yesterday that I now have "top performer" status which has perks that I will be able to pass on to my accounts.
Ready to get to know your fellow reps?
Each newsletter, a different rep will be selected & featured in the spotlight.

Rep Name: Julie Logsdon

Location: Ft. Wayne, IN

Tenure with BAF: April 2015

Job Description: Jewelry Rock Star

Family: Married to Jeff Logsdon in April 2013, blending our families with seven children between the ages of 20 – 26

Pets: None, but we do have 15 laying chickens.

Home Life: Empty Nesters

Fun Facts: Jeff and I love the outdoors. We live on three acres and have a large garden every year.

On the Job Tip: “Play the Referral Game”

I started with Imagine Nation Books, Jewelry Is Fun Division in April of 2015. I set my business goals using the S.M.A.R.T. model (goals being specific, measurable, achievable, results focused, time bound) and revise my goals as I grow. I am passionate about my fundraising business and express that to all my accounts. I have already held two and three events for many of my current accounts and with the sales history I am gathering, I am able to analyze and help my accounts improve their fundraising rebates through advertising strategies and/or better timing in booking their shows. I ask questions about demographics, listen to what the account has to say and ask how I can be of assistance.

I network constantly and have made it one of my goals this year to ask for referrals from everyone I encounter. During the first week of February, I obtained five referral leads. The first three came from a show I did in LaPorte, IN. Per my request, the contact had shared their event information at their quarterly meeting and three of their affiliates attended to view the show and speak with me about booking. Additionally, when my marketer, Amanda Marr, books a show for me, I always ask the contact during our initial phone conversation if there are any other affiliates, business associates or other corporations in their area that would benefit from my services. I then use this information to canvas that part of my territory, inviting these new prospects to the event I am holding.

Going back to school in my 40’s and getting my Bachelors of Science Degree in Organizational Leadership and Supervision has served me well in becoming a territory sales manager. I have incorporated the skills and techniques learned in college to my business. As an example, I was already practicing five of the seven referral steps as outlined in the video from Southwestern Consulting.

Social media is a process that pays off in the long run; it is worth the effort. I utilize our email blast, I have a business page, YELP and LinkedIn. You can never advertise enough! I am currently working on putting information together for reps interested in using YELP.

Lastly, I am growing my business through my reputation. Starting this year, I had a list of approximately a dozen hospitals that I met with during 2015 who wanted me to call back in January to book for 2016. Approximately half of these have booked with me for 2016. A hospital in NW Indiana said they had one slot left for the fall and I would have to commit to both their locations on the same day. I still had the date available and said I would love to do it. She said she would have her Auxiliary President call me in a few hours to confirm and give me the details. When the auxiliary president called I was completely swept me away by the first words out of her mouth: “You are the answer to my prayers, I have heard such wonderful things about you and the events you bring to the other hospitals. I am excited you can do this event for us.”

My 7 steps, what I say to my contacts:
Being able to help your organization fundraise has been an exciting and wonderful experience. I can tell by your enthusiasm that you are very pleased with the results.
I would like to grow my business more in this area and be able to share this event with other companies. What companies do you think would benefit from a Jewelry Is Fun event?
My division typically targets organizations with 150+ potential buyers, however, even if the company does not have that many employees, they may have the ability to draw in buyers so I do not ever initially discount a prospective account.
I am writing down information as the contact is giving me leads and ideas. I am patient and give the contact time to think and speak. This lets the contact know that you are very interested in what they have to say.
I ask for specific names, titles, addresses and phone numbers.
I talk to the contact about other organizations and meetings that they attend, social gatherings, community groups, etc. I then give them several of my business cards and ask them to continue showing the flyer that we used for their show and let other people know how well the event worked for them.
I get any additional information and phone numbers I may need to continue pursuing prospective accounts. I express my gratitude for the opportunity to work with them and finally provide the current contact with potential dates for their next show.


Shows for April are as follows:
5-8 Campbell Soup Company, Napoleon, OH;
12th NW Ohio Psychiatric Hospital;
13/14 Elkhart Hospital;
18/19 NI Source in Merrillville, IN;
20th Do It Best in New Haven, IN;
21/22 SIRVA Fort Wayne, IN:
25th Beacon Health Laporte, IN;
26/27 Fostoria Community Hospital.
I will be concluding the month (29th) as a vendor at Tapestry being held in the Coliseum


Set records sales the first two weeks of February and am now preparing for a busy March. Upcoming shows are as follows:
February 22nd, Good Shepherd in Fostoria, OH and February 29th (coliseum campus)/March 1st (north campus) I will be at Ivy Tech Fort Wayne.


Having a great week, Flower Hospital in Sylvania, OH hosted a fundraising event on Monday and Tuesday that did very well. Today I was at Paulding Community Hospital and they rocked it, as they always do. The community response is always outstanding. Thursday 3/4 I will be in LaPorte at Brentwood and Friday I will be at Community Memorial In Hicksville, OH. I have also booked a new Hospital this week, Northwest Ohio Psychiatric Hospital in Toledo will be hosting an event on April 12th.


Had an amazing day at Ashton Creek Care Center in Fort Wayne, IN on 1/26/16. Employee, Resident and the general public showed up to purchase amazing jewelry & accessories. Ashton Creek earned a great rebate for their Employee Fund.


4924 W Till Rd
Fort Wayne, IN


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