MAXevent

MAXevent Strategic Event Consultation and Business Coaching for Event Business Owners to Launch and Grow.

Schedule a Strategy Starter Session: https://maxevent.hbportal.co/public/book-intro-call

Apply to be a guest on our podcast: EventfulAspirations.com

Spending time with  always makes me feel beautiful.
05/01/2025

Spending time with always makes me feel beautiful.

Here’s what no one tells you when you start an event business: The keys to success aren’t found in the events.Whether yo...
04/10/2025

Here’s what no one tells you when you start an event business: The keys to success aren’t found in the events.

Whether you’re dreaming of launching a planning company, consulting behind the scenes, or creating something totally your own—the work is about building a business that actually supports your life.

Let’s look at the journey…

At first, it’s exciting. You finally decide to go for it.

“How hard could it be?”

Then comes the black hole:
"What should I do first?"
"What does branding even mean?"
"How do I get people to buy this?"
"Is this ever going to work?!?"

Suddenly, you’re 3 weeks deep perfecting your IG bio (because at least that feels doable), while the real priorities stay fuzzy.

Trust me, I get it.

When I started MAXevent, I didn’t know what I didn’t know. I wasted time on the wrong things, overthought everything, and compared myself to people already years ahead. I kept searching for a “secret formula,” thinking success was one more free download away.

Some days, I thought about scrapping it and going back to corporate. Other days, I fantasized about quitting it all and opening a smoothie shack on a beach. (Seriously.)

But here’s what changed everything…

I invested in myself and went all-in.
I competed on The Blox. That week cracked everything open. I saw how belief, clarity, and the right support could move someone forward—and how quickly doubt can stall it all.

That’s when I truly fell in love with being an entrepreneur.

When I got home, I stopped trying to figure it out alone. I refined my approach, let go of what wasn’t working, and started building from a place of purpose, not pressure.

Now, I help other women do the same.

Here’s the truth: building a business is hard. You’ll get stuck in the messy middle—and stay there longer than you’d like.

But with the right guide, you’ll move through it.

You don’t need more generic advice.

You need clear direction that fits your vision.

That’s why I created the Business Blueprint—a clear, practical start for women building (or rebuilding) their event businesses with purpose, flexibility, and profit in mind.

DM me for the Blueprint or check our links for my latest article to get started

Feeling overwhelmed starting or growing your events business? Read this: Starting your event business can feel like step...
02/07/2025

Feeling overwhelmed starting or growing your events business? Read this:

Starting your event business can feel like stepping into the unknown—so much to learn, endless “shoulds” to navigate, and that little voice whispering, “Am I ready for this?”

💡 First, let me tell you—you are.

But the events industry is evolving faster than ever, and success today isn’t just about planning the perfect event. Thriving businesses are built on strong relationships, strategic collaboration, and the confidence to take intentional action.

Here’s how to set yourself up for long-term success:

🔹 Relationship-First Approach
This industry thrives on trust and connection. Whether you're planning weddings, corporate events, or social gatherings, relationships are your biggest asset.

✔ Happy clients = more business. Deliver unforgettable experiences, and clients won’t just return—they’ll send referrals your way. Word-of-mouth is everything.
✔ Your vendor and partner network matters. Building strong connections with other pros keeps you first in mind and results in better opportunities.
✔ Your reputation is your resume. The event world is surprisingly small. Your integrity, follow-through, and ability to build trust will set you apart and fuel your long-term success.

💡 Mindset Shift: Instead of focusing on “getting clients,” focus on building meaningful relationships. Growth will follow.

🔹 Strategic Collaboration
No successful event business is built in isolation. The best event pros know the power of partnerships.

✔ Expand your reach by aligning with vendors and service providers who complement your vision.
✔ Working with complementary businesses strengthens your offerings and creates win-win opportunities for mutual growth.
✔ Surround yourself with the right people. Learning from others in the industry will open doors to new opportunities.

💡 Mindset Shift: Value collaboration over competition. There’s more than enough business to go around.

🔹 Confidence in Your Path
The industry is always changing, and the most successful event entrepreneurs stay focused and resilient.

✔ Expect the unexpected. Vendor cancellations, client changes, and last-minute surprises happen. Your ability to put doubts aside and stay in your lane will set you apart.
✔ Stay ahead of the curve. Trends evolve, technology shifts, and new opportunities emerge—being open to new avenues keeps you competitive.
✔ Embrace challenges as lessons. The setbacks you face today will make you a stronger business owner tomorrow.

💡 Mindset Shift: Instead of fearing obstacles, see them as stepping stones. Every successful event pro has turned challenges into wins.

And remember...you’re not just running a business—you’re building your brand. Trust yourself, take intentional action, and focus on relationships. Consistent action will lead to a thriving business that you LOVE.

💬 What’s one mindset shift that has helped you grow in the events industry? Let's inspire others on their own path.

If this resonated with you, save, share, and follow for more business-building insights!

“There are already so many event planners—how do I stand out?” The real challenge isn’t the competition—it’s the trap of...
02/01/2025

“There are already so many event planners—how do I stand out?”

The real challenge isn’t the competition—it’s the trap of comparison that keeps you from embracing what makes you unique.

When you’re just starting out, it’s easy to feel like there’s no room for you—but that’s not the real story. The U.S. event industry is worth over $200 billion and growing, yet many aspiring planners hesitate, worrying the market is too crowded to succeed.

But the market isn’t oversaturated when you bring something uniquely yours to the table. Your background, skills, and experiences create value no one else can replicate. The real problem? Too many event planners blend in instead of confidently standing out.

🔥 Here’s how to stand out:

✔ Identify your strengths – What do you do best? Where can you fill a gap in the market?

✔ Own your space – Share your vision. Talk about your business. Get feedback and refine as you go!

When you trust in yourself, standing out and attracting your dream clients becomes easier. Your individuality is your competitive edge.

💡What’s one thing that makes your event business unique? Drop it in the comments! If this resonated, hit like, share, and follow for more business-building insights!

You know that feeling when a new year rolls around, and you hear that voice inside: “There’s gotta be something more out...
01/15/2025

You know that feeling when a new year rolls around, and you hear that voice inside: “There’s gotta be something more out there for me.”

I remember it so clearly. After a couple of decades in the corporate world—where I was chasing other people’s goals—I felt that voice getting louder... until I couldn’t ignore it anymore.

That’s why 4 years ago, I took the leap and started my own business. It wasn’t easy, but it’s been one of the most rewarding decisions of my life.

If you’ve been feeling that nudge, that spark, that curiosity about what life could look like if you pursued the path calling you—this could be YOUR year.

Here’s what I’ve learned: Growth starts with clarity. So start by taking a few moments to imagine your ideal workday:

✨ What are you doing?
✨ Who are you helping?
✨ What does success look—and feel—like for you?

Then dig a little deeper:
💡 Why does this matter to you?
💡 What could building something of your own mean for your life, your family, your future?

Your next step doesn’t need to be big—it just needs to happen.
✅ Research industries and areas that excite you.
✅ Reflect on your unique strengths and skills.
✅ Brainstorm small, intentional steps to move forward.

Every journey begins with those first small steps. So, what’s one step you can take today?

If this resonates with you, drop a ❤️ in the comments and tell us what you think. Let’s make 2025 the year you turn your dream into a reality!

We're so excited to share that MAXevent has been featured in NetWorth! 🙌 It’s such an honor to be recognized for the wor...
01/06/2025

We're so excited to share that MAXevent has been featured in NetWorth! 🙌 It’s such an honor to be recognized for the work we’re doing to help women transition from established careers to launching event businesses that truly reflect their passions and purpose.

At MAXevent, we’re all about more than just event planning. We believe in building businesses with heart—and we’re with you every step of the way. Our Business Builder Program is designed to help you:

🔹 Define your mission and your “why”
🔹 Create personalized strategies that actually work
🔹 Build genuine, lasting connections with clients who align with your values
🔹 Join a community that supports, cheers you on, and celebrates every win

This feature means so much to us because it reflects the incredible women we get to work with on their entrepreneurial journeys. If you’ve been dreaming of starting your own event business but aren’t sure where to start, we’re here for you!

2025 could be YOUR year to take that next step. Ready to build a business that truly reflects who you are? Let’s chat! Book your FREE Strategy Starter Call today, and let’s make this year one of transformation.

Ready to make 2025 your best year yet? 🌟At MAXevent, we believe in a coaching partnership that truly supports your growt...
01/03/2025

Ready to make 2025 your best year yet? 🌟

At MAXevent, we believe in a coaching partnership that truly supports your growth. We’re here to help you turn your event planning dreams into a thriving business with:

💡 Responsiveness: No more chasing for answers—we’re here when you need us.
💡 Integrity: We keep our promises because your trust is everything.
💡 Personalized Guidance: Tailored strategies to fit your unique event business goals.
💡 Proactive Support: Even off the call, we’re focused on your growth and success.

Your business deserves a coach who’s as invested in your success as you are. Let’s work together to make 2025 your most successful year yet!

As 2024 draws to a close, let me ask you something: how long have you been waiting for the “perfect time” to finally go ...
12/30/2024

As 2024 draws to a close, let me ask you something: how long have you been waiting for the “perfect time” to finally go after what you really want? The truth is, perfect doesn’t exist—but readiness? That’s something you can create.

When I started my own business, I had all the doubts. What if I fail? What if this is too risky? What if I don’t have what it takes? (Sound familiar?) But here’s what I learned: clarity doesn’t come from waiting—it comes from doing. Taking one step, then the next, until suddenly you realize… you’re building something BIG. 💥

Is it scary? Absolutely.

Is it worth it? More than you can imagine.

Here’s how to get started:

✔ Define what excites you. What lights you up when planning or organizing in your daily life? Is it hosting gatherings, brainstorming creative event themes, or helping people connect? Write down what feels joyful and authentic to you.

✔ Visualize your ideal day. Picture a workday in your future event business. What events would you design? Who would you serve? How would your day align with your passions and priorities?

✔ Explore your “why.” What’s driving you to make this change? Is it flexibility, creativity, or the chance to create meaningful experiences? Knowing your “why” will guide you through every step.

✔ Set one achievable goal. Research local event businesses, brainstorm a business name, or list your unique strengths. Choose one action you can take this month to build momentum.

At MAXevent, we help women build purpose-driven event businesses that align with their values and passions. Whether you’re starting fresh or ready to grow your side hustle, we’re here to guide you every step of the way.

2025 IS YOUR YEAR TO THRIVE—let’s make it happen!

Schedule your free 25-minute Strategy Starter Session and take the first step toward clarity, confidence, and building the life you dream about. ✨

Your next chapter is waiting—let’s make it the best one yet.

Ready to do things differently in 2025? You've been juggling it all, but in the new year, it’s time to level up your eve...
12/27/2024

Ready to do things differently in 2025?

You've been juggling it all, but in the new year, it’s time to level up your event business. Imagine having:

✔️ Systems & templates that save you time.
✔️ Easy-to-follow guides to make confident decisions.
✔️ A coach (yep, that’s us!) by your side to help you reach your goals.
✔️ A community of like-minded eventpreneurs who get you.

At MAXevent, we’re here to support you every step of the way. You don’t have to do this alone. 💌 Let’s chat about how we can take “overwhelmed” off your to-do list in 2025!

👇 Drop a comment or DM us to start the conversation!

🎉 For the holiday lovers who don’t usually play host—this one’s for you!Hosting doesn’t have to be stressful. Here are a...
12/23/2024

🎉 For the holiday lovers who don’t usually play host—this one’s for you!

Hosting doesn’t have to be stressful. Here are a few last-minute tips to make your celebration shine:

✨ Focus on connection, not perfection.
✨ Greet guests with a smile.
✨ Keep it simple and enjoy the magic.

Remember, the best part of any party is the time spent together. Let the memories (and laughter!) take center stage.

Happy Holidays from the MAXevent team! 🎁💫

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