05/05/2026
The Hard Truth Nobody in the Wedding Industry wants to Say…
Kylie and Seth’s wedding changed something in me.
Not because it was lavish or perfectly curated. Because it wasn’t, and it was still one of the most moving things I’ve ever filmed.
There’s a word for what most couples are chasing right now: ephemeral. A feeling that looks beautiful for 24 hours on a feed, then disappears. And I get it, I really do. But I’ve noticed something unsettling: more and more people want the aesthetic of a feeling without actually prioritizing the feeling itself.
Kylie and Seth got married with the resources they had. They were surrounded by family. They held each other in a room that wasn’t Pinterest-perfect, and somehow that made every single frame matter more.
And then Kylie opened her mouth and spoke. Vulnerably, honestly, without performing for anyone in the room. And that was it for me. People underestimate how much words shape a story. The vows, the speech, the moment someone decides to stop being guarded and just tells the truth about how they love someone. That’s what makes a wedding unforgettable. Not the flowers.
That’s the thing nobody tells you when you enter this industry. Extravagance is immediately gratifying. It photographs easily. It performs well. But love with a personality? Realness? That’s what you’ll still want to look at in 30 years.
As a wedding filmmaker, the best advice I can give you is this. Stop planning your wedding around the photos. Let your photographer and videographer plan around you. Let someone document who you actually are. That’s what’s real. That’s what lasts. 🤍
