Midsole Marketing

04/14/2025

One of the best parts about what we do? No two days look the same.

From food brands and family businesses to dental offices and fabricators—we get to work with an incredible range of clients, and we wouldn’t have it any other way.

Every project brings a fresh challenge, new ideas, and the chance to create something meaningful. That variety is what keeps us sharp, creative, and always growing.

04/04/2025

Want more loyal customers and stronger referrals?

Join us Tuesday, April 8 at 11:30AM for a hands-on workshop where we’ll help you build a standout customer journey—one that turns everyday interactions into unforgettable brand experiences.

- Learn the 5 key stages of the customer journey
- Discover how to turn customers into raving fans
- Walk away with a roadmap you can use right away

✨ Open to members and non-members!

Reserve your spot today → https://buff.ly/MGyaCYP

04/01/2025

Q1 is in the books—how did your marketing hold up?

As the quarter wraps, now’s the perfect time to take a step back and ask: Is your marketing strategy actually working? From website performance to social media and paid ads, a quick check-in can help you make smarter decisions and set your business up for an even stronger Q2.

Not sure where to start? We’ve got you. Our latest blog breaks down the must-check metrics and easy ways to evaluate what’s working—and what’s not.

Read here ---> https://buff.ly/zr9MQHf

03/24/2025

This month’s Conway Center for Family Business program was all about Working with Your Spouse—and we were honored to be part of the conversation!

We joined the amazing Rebecca and Chip Chapman from to talk all things —navigating marriage and business, creating boundaries (and sometimes breaking them 😅), conflict, and learning how to grow together.

Running a business with your spouse isn’t always easy, but when it works—it really works.

Thanks to the Conway Center for having us!

03/03/2025

We’re beyond honored to be recognized as a Chamber Champion by the Tri-Village Chamber Partnership alongside so many other incredible businesses. 💙

Building relationships, supporting fellow businesses, and making an impact in our community is what it’s all about. Huge thanks to the Chamber for this recognition—we love being part of this amazing network!

Here’s to more connections, collaborations, and growth! 🎉

02/24/2025

When You Own a Business, "After Hours" Looks a Little Different… 💼➡️🏒

Late nights and long hours? Yeah, that’s just part of the deal when you’re growing something great. But sometimes, working after hours is actually a lot of fun—like when we got to celebrate our client, Distinctive Kitchen , being recognized as Small Business of the Month at a Columbus Blue Jackets game last month! 🎉🏆

02/20/2025

When fun ideas meet great brands, awesome things happen!

We love working with clients who are open to creativity, and Just Chicken was all in on this one. Heart-shaped tenders for Valentine’s Day? A simple but perfect way to make their smile. And the best part? They gave them away for free with every meal—because who doesn’t love a little extra love?

We’re so passionate about the customer experience, and this small but thoughtful touch brought a whole lot of extra smiles.

It’s always exciting to see ideas come to life—especially when they taste this good.

02/18/2025

We had an incredible time with NAWBO Columbus at their annual Good to Great Event! 🎉

We dove into how to grow your business through a great customer journey—because at the end of the day, your customer experience is everything. Here are a few key takeaways:

🔹 First Impressions Matter – Set the tone from the start
🔹 Every Interaction Counts – Small moments build lasting relationships
🔹 Turning Customers into Raving Fans = Growth – A great experience creates lifelong loyalty

Your customer’s journey isn’t just a series of touchpoints—it’s the foundation of a thriving business. From discovery to advocacy, every step matters.

Huge thanks to everyone who joined the conversation! Let’s keep building businesses that customers love.

02/04/2025

Tired of feeling like marketing is a full-time job (on top of your actual full-time job)? We’ve got your back! Let us handle the strategy while you focus on what you do best. 💼

01/16/2025

Hey Columbus based content creators. Looking for a full time gig?

We’re Hiring! The Midsole Marketing team is looking for a photo/video content creator who spends their time experimenting with new lighting techniques, loves creating engaging content of all kinds, and is constantly looking to push the envelope.

If you’re searching for a full time opportunity with a growing agency that works with businesses of all shapes and sizes, let’s see if we’re a good fit for you and your goals.

Click the link in our bio and apply on LinkedIn or email your portfolio + resume to [email protected]

01/08/2025

We know, we know—everyone’s talking about content marketing these days. But what is it, really? And why does it even matter?

At its core, content marketing is about sharing valuable, relevant content that connects with your audience and builds trust. It’s not just about posting—it’s about teaching, engaging, and giving people reasons to believe in your brand.

We’re passionate about helping businesses create content that teaches their audience something meaningful about their industry or product. When you provide value, you inspire trust, spark engagement, and ultimately drive growth.

In our latest blog, we talk about content marketing and share just a few tips to help you succeed.

Click the link to learn more and start building connections that matter!

https://buff.ly/4gZAGF6

12/31/2024

2024 was a year of growth, challenges, and valuable insights for us at Midsole Marketing. As a family-owned business fueled by creativity and a passion for helping others thrive, we’re no strangers to the ups and downs that come with pursuing big goals.

This year, we learned some valuable lessons:
✨ The customer journey is key—a great experience keeps customers coming back.
📋 Organization is everything—when you wear as many hats as we do, staying organized is our secret weapon.
🔄 The marketing world never stops moving, and neither do we! From navigating algorithm changes to discovering new ways to engage audiences, adaptability was our superpower.

As a husband-and-wife duo, we’ve laughed, brainstormed, debated over designs, and maybe argued over who gets the last cup of coffee and where to go for lunch. Through it all, we’ve been reminded how much we love what we do and the incredible clients we get to work with.

As we reflect on 2024, we’re so grateful for every opportunity to help businesses grow, and we can’t wait to see what 2025 has in store.

If you want to read more about what we learned and how we will take it into 2025 ---> https://buff.ly/4iJMD3o

12/25/2024

Happy Holidays from Our Family to Yours!

As a family-owned business, we’re so grateful for the incredible clients, partnerships, and opportunities we’ve had this year. Here’s to a wonderful 2025 for us all!

12/16/2024

Have You Grabbed Your Free 10-Step Marketing Guide Yet?

2025 is right around the corner, and having a solid marketing plan isn’t just a nice-to-have—it’s a must! Now’s the time to reflect on your current strategies, align them with your business goals, and refocus on your target audience to make the upcoming year your most successful yet.

We’ve broken it all down into 10 actionable steps to help you strengthen your marketing strategy and crush your goals for 2025.

🎁 Download the guide now and get started today!

https://midsole.marketing/blog/2025-marketing-blueprint-for-success

12/12/2024

Email marketing is still one of the best ways to engage with your audience and drive conversions. However, crafting an effective email campaign takes more than just hitting send.

We broke down "How to Create Effective Email Campaigns" in one of our latest blogs! Check it out and start #2025 with a strong campaign.

https://midsole.marketing/blog/effective-email-campaigns

10/24/2024

The customer journey is something we are very passionate about and love to dig deep into the process to really help you understand how to make all your clients raving fans!

The customer journey is the path your audience takes from discovering your brand to becoming loyal advocates, and mastering each step ensures you build lasting, meaningful connections that drive growth and loyalty.

This is an example of a customer journey map that we dive into with our clients. Understanding each customer touchpoint and how important they are is key to a successful business.

We just did a blog on this ---> https://midsole.marketing/blog/b2b-customer-journey-5-stages

Let's work together to turn your vision into results!

10/23/2024

10/15/2024

Here is a little personal project to share with you all- When we get tasked with making drinks, we don’t just show up—we go all out! 🎃💀

This Halloween party had us channeling all our creativity and love for all things spooky into fun cocktails and over-the-top décor.