Soda City Films

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Soda City Films Soda City Films is a video production company in Columbia, SC
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We are a video production company, who makes content for small or large events, weddings, corporate, commercial, and anything else you can think of!

Today, our video campaign with BlueCross BlueShield of South Carolina launches across the state.For three days we stuffe...
10/01/2026

Today, our video campaign with BlueCross BlueShield of South Carolina launches across the state.

For three days we stuffed over 20 people into my mom’s house to capture the brand messaging in a way that’s fun and fresh for them.

Creative: Soda City Films | Video Production
Director: Jonathan Palance
Producer: Catherine Hunsinger
AD: Zach McKinley
Casting: Brower Casting
DoP: Owen Hamilton
1AC: mclaxon
2AC: Jami Wiseman
PAs: Trevor Mawhinney
Fiona
Gaffer: Terrence Anthony Williams
Key Grip: David Kelly
Production sound: Nick Laws
HMU & Wardrobe stylist: Katherine Jumper Caldwell
Wardrobe assist: Stacy Engdahl Mink
Art dept: Jackson Reizer
Editor: Jonathan Palance
Post sound: maybekyleperritt
Color: Owen Hamilton
Talent: Bruce Pulver Caroline Corey Carter Christopher Johnson

Clemson Doc Day 1Dude this was so fun.Great team. Day 2 incomingFor now: sushi and sake
09/29/2026

Clemson Doc Day 1

Dude this was so fun.

Great team. Day 2 incoming

For now: sushi and sake

“Today: An unintentional study about how 7 people occupy the same space.”Today we helped Columbia Connectors hammer out ...
09/22/2026

“Today: An unintentional study about how 7 people occupy the same space.”

Today we helped Columbia Connectors hammer out some interviews for content, and since we hand a gigantic beautiful window (and we were in a loving breathing Aloft Columbia Downtown hotel), we opted to stay in one spot.

The sun changed over 2 hours, and so did the energy with each person. Ignore that last scrub in the plaid shirt.

09/16/2026

It’s been a minute - but not because we haven’t been busy.

this felt like a good moment to be thankful, and say thank you to the people who have trusted in me to help make their vision come true, and I’m just super grateful.

and

09/12/2026

Love these folks 🙌🏻 Having the right people on your team allows you to keep your eyes on the prize.

It’s hard to believe this project was filmed two months ago.

These go live all over the place on Oct 1, and I can’t wait to share more then.

08/31/2026

Everyone wants to glaze cinema lenses, but when you’re on a run and gun shoot, or the budget won’t stretch to a focus puller and an AC, the Canon USA RF 28-70mm f/2 is your next best bet.

The constant f/2 aperture and genuinely fast autofocus let you pull off shots way above its price point.

This thing is a workhorse.

B-sides from the past 3 months
08/25/2026

B-sides from the past 3 months

🤘🏻The faces of a good time 🤘🏻Sure, we do our best to make great videos and films for our clients. I’ve said from day one...
05/11/2026

🤘🏻The faces of a good time 🤘🏻

Sure, we do our best to make great videos and films for our clients. I’ve said from day one that we would have one thing that separates us from the others:

We are going to have a good time.

“It’s not digging a ditch.”

Good, hard work doesn’t have to suck, and attitudes don’t have to suck either. In fact, I would argue better work comes from a better attitude.

Maybe I’m wrong about that.
Doesn’t matter.

We’re still going to have a good time. 🤷🏼‍♂️

05/07/2026

BTS from day 3 of our shoot with and

10 hours may sound like a lot of time. But four complete location changes (called company moves) eats time, and setups do too.

Some rough math:
-15-30 minutes of travel x3
-30-60 minutes of lighting x4
-15-30 minutes of tear down x4
= less than an hour to film each location

This doesn’t even factor in that some locations have multiple setups 🫠

The approach: use available light, match the color, and key the subject FIRST. Then, if time allows, do the extras.

This was a fun day with

More soon!

Sometimes you just need a gigantic bounce card“What does that mean, Jonathan?”I’ll tell you!Bouncing is when you reflect...
05/05/2026

Sometimes you just need a gigantic bounce card

“What does that mean, Jonathan?”
I’ll tell you!

Bouncing is when you reflect light. And since the sun is our greatest light source, realistic outdoor lighting that looks GREAT sometimes only requires a bit of bounce to fill in shadows and “help” the sun.

This is from our FINAL pickup shoot with and

Now the editing marathon begins 🙌🏻
I can’t wait for you all to see this stuff!

Address

Columbia, SC
29203

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