11/02/2025
November 1, 2008. 7:00 PM.
That’s the day it all began. Before L' Shanell + Co. existed as the event management and marketing agency you see today, we were known as L’ Shanell Event Productions, a creative dream that started with one bold idea: to bring fashion industry professionals together to connect, collaborate, and grow.
After producing a few dance/fashion productions for clients, I decided to launch my own event, a speed networking experience for fashion creatives called “My Name Is Fashion.”
It took place at Artistic Jeanius, a creative gem in Chicago’s Pilsen neighborhood (still one of my favorite areas…artistic, eclectic, full of culture). We even filmed our “Movement of Chicago Fashion” video there.
The event MC was Janaáh Coates, with makeup by LaToya White, video by Adrean Mangiardi, and photos by Dwight Avent. Designers Plum De Shell Harrison and Catrina Ambitious Farr showed their collections, and the runway came alive with models like L'Marie Cattouse, Corey De Mon , Ksenia Valerie, Alexandra Richmond, Joey, Jaymara, and Julius…they killed it. 🔥🙌🏽
My event team: Ceva D. Washington, Brandy Henderson Perry, Lauren Odom, Kathleen Gallagher, Aramide Esubi, and Audra Reliford, helped to execute everything flawlessly. 👌🏾
The evening featured structured speed networking, boutique shopping, a runway presentation, and a fashion raffle with gift certificates from brands like Crystal Eyez Make Up Artistry (Bisi Essien), O’ My Bow, C Farr Dezignz, The Jewelry Chick, So She Cosmetics, and Unique D. Sirez Boutique.
We partnered with Creative Images & Model Management and Kiwi's Boutique (Chiquita White), creating a space for designers, photographers, models, agencies, and boutique owners to make more fashion contacts in two hours than they could in six months. It was innovative, bold, and full of energy. It was the event that reinforced how creativity, community, and connection could change everything.
That night was more than a success; it was the start of a legacy.
This month, we’re celebrating 17 years of L’ Shanell, honoring our past, our partners, our growth, and our future. We’ve come a looong way from that incredible night in Pilsen, and seventeen years later, the same passion that started it still drives everything we do.
BIG announcements are coming all month. But today, I’m just standing in gratitude for the spark that started it all.