10/13/2026
If the only way you can sell your services is by making someone else’s look bad, what does that say about your business?
Something I’ve noticed over the years of running a content creation business is how comfortable some people have become with reaching out to another company’s clients, offering cheaper prices, questioning the quality of their current content, or suggesting they could do a better job.
And look, I’m all for competition. I think competition is healthy. It pushes businesses to improve, get creative, and continue finding ways to provide value.
But there’s a difference between competing for business and deliberately trying to undermine someone else’s work.
We’re in a pretty small industry, especially around here. We know who’s doing what, who’s working with who, and the amount of time and effort that goes into running these businesses.
If you’re confident in what you offer, your work should be able to speak for itself.
Build your portfolio. Develop relationships. Show people what you’re capable of. Give them a reason to choose you because of the value you bring, not because you’ve convinced them someone else isn’t doing enough.
And here’s something I think gets overlooked.
When you approach a potential customer by tearing down the business they’re already working with, you might actually be telling them more about your character than your capabilities.
There’s plenty of room for businesses to succeed without stepping on each other to get there.
Competition is part of business. Integrity is a choice.
