04/20/2026
Before 4/20 was a holiday, it was “4:20 Louis,” a code a group of California students used in 1971 to meet after school by the Louis Pasteur statue at San Rafael High and sesh.
I love that one of the most iconic traditions in cannabis culture started in an academic setting. Young people finding relief, connection, and a little rebellion while pushing the boundaries of what was considered acceptable.
What started in the shadows became a global symbol of culture and community. Now we’re stepping into a new era where cannabis is no longer hidden, but part of a bigger conversation around wellness, creativity, freedom, and connection.
That’s what we’re building with 💚💨
And on Thursday 4/23, we’re bringing that energy to at for the Benefit Concert and the official launch of Seshn Events ft. + backed by w/s/g + + !
A night rooted in live music, real community, and a cause that matters.
🎗️Support the cause!
🧐Learn more:
🔗Link in bio
