09/29/2026
$27,500.
That was the estimated WiFi cost I received for my clients event.
Except they didn’t actually give me a final number.
They gave me:
$25 per person, per device, per day.
The $27,500 was just an estimate based on ONE device per person, per day.
Except... who uses ONLY one device?
That pricing structure left my client completely vulnerable to a MUCH bigger bill after the event.
THIS is the kind of s**t that gets me all lit up and ready to go to bat for my clients!
I needed two things:
A MUCH better price.
AND a flat fee that protected my client from any surprises.
I knew it was negotiable.
I knew what questions to ask, how to ask them, when to ask them, and what order to ask them in.
And I was persistent as F*!K.
A couple of weeks, multiple phone calls, and 27+ emails later...
$3,006. FLAT.
WiFi for everyone.
As many devices as they need for the entire conference.
And most importantly, my client knows exactly what they’re paying BEFORE the event happens.
$24,494 LESS than the original estimate.
𝘈𝘯𝘥 𝘧𝘰𝘳 𝘢 𝘭𝘪𝘵𝘵𝘭𝘦 𝘱𝘦𝘳𝘴𝘱𝘦𝘤𝘵𝘪𝘷𝘦...
𝘛𝘩𝘦 𝘴𝘢𝘷𝘪𝘯𝘨𝘴 𝘧𝘳𝘰𝘮 𝘵𝘩𝘪𝘴 𝘖𝘕𝘌 𝘷𝘦𝘯𝘥𝘰𝘳 𝘯𝘦𝘨𝘰𝘵𝘪𝘢𝘵𝘪𝘰𝘯 𝘤𝘰𝘷𝘦𝘳𝘦𝘥 𝘢𝘭𝘮𝘰𝘴𝘵 𝘏𝘈𝘓𝘍 𝘰𝘧 𝘮𝘺 𝘤𝘭𝘪𝘦𝘯𝘵’𝘴 𝘪𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵 𝘪𝘯 𝘧𝘶𝘭𝘭-𝘴𝘦𝘳𝘷𝘪𝘤𝘦 𝘦𝘷𝘦𝘯𝘵 𝘱𝘭𝘢𝘯𝘯𝘪𝘯𝘨
AND THIS IS THE PART THAT DRIVES ME CRAZY.
How many people would just accept the original quote because they assume that’s just what WiFi costs...
Not even realizing that it WASN'T a flat fee?
Or push back a couple of times, knock a couple thousand dollars off, and think they negotiated a great deal.....while still overpaying AND leaving themselves vulnerable to an unknown final bill?
Anybody can ask for a discount.
Experience is knowing what’s negotiable.
Strategy is knowing what actually needs to change.
And persistence is knowing when NOT to take no for an answer.