08/27/2026
Last week at the SISO Leadership Conference, Amanda Gochee, Jeremiah Karpowicz, Liz Irving, and Mike Carlucci represented Clarion Events North America in discussions about what comes next for our industry.
They explored how first-party data and intent signals can drive growth, how we respond to the non-attendee challenge, and what makes an event worth someone’s time and attention. They also examined how organizational preparedness and psychological safety strengthen team performance.
A consistent theme emerged: meaningful customer value begins with deeper understanding, then requires the creativity and discipline to act on it.
That thinking shapes our work at Clarion, including Converge+, which helps customers turn audience insight into measurable business results.
Thank you to SISO, Vincent Polito and his team, and the many partners and peers who brought candor, curiosity, and fresh perspectives to the week.