11/22/2025
here's the thing about shooting holiday content—It creates moments that remind people to actually gather around the table.
the content becomes the nudge to call your family, plan the dinner, make the thing...
yeah sometimes it's just me and cold mashed potatoes in a studio, but knowing this might inspire someone to host? to try the recipe? to make their own table beautiful and bring people together?
kind of makes the 40 cranberry repositions worth it.
if you're also working through the holidays creating things that bring people together—that's the work.
that matters, what are you working on this week?