Red Apple Auctions

Red Apple Auctions Your source for charity auction training and tips, preparing you to plan your most profitable fundraising auction yet.
I'm Sherry Truhlar, founder of Red Apple Auctions. My company is a boutique auction firm that exclusively works with Auction Chairs of nonprofits and schools, showing them how to raise more money in their annual fund raising auctions.

I live in historic Alexandria, VA, but my team and I work at auctions across the USA.

More importantly, from this site you'll learn about classes, tools and products that teach you how to PLAN a great auction, long before you need to hire me or any other pro-auctioneer.

To get started improving your auction today, register to receive my FREE Auction Item Guide. I reveal the 100 items selling for over value in gala auctions around the country. Claim yours at www.RedAppleAuctions.com

Benefit auction firm, offering tools, tips, and products to help charity auction chairpersons rock their auctions.

Mission: Sharing tools with Volunteer Auction Chairs so they can confidently lead their charity auction committees. PHONE: 1-888-474-0838 TWITTER: @AuctionExpert

Cocktail-reception-style gala for 350 guests. Independent school
05/05/2019

Cocktail-reception-style gala for 350 guests. Independent school

A casual, walk-around / cocktail-style fundraising auction for ~150 guests.  #FFAC #CaptainsNight #KeepingKidsAfloat
05/04/2019

A casual, walk-around / cocktail-style fundraising auction for ~150 guests. #FFAC #CaptainsNight #KeepingKidsAfloat

05/04/2019
Captain's Night, benefitting The Fund for Alexandria's Child

A video recap of "Captain's Night," benefitting The Fund for Alexandria's Child, which provides extras for kids in foster care. The need is great right now. Over 100 children in care already and preparations being made to accept 8 more.

05/04/2019

A video recap of "Captain's Night," benefitting The Fund for Alexandria's Child, which provides extras for kids in foster care. The need is great right now. Over 100 children in care already and preparations being made to accept 8 more.

Tonight we're supporting foster kids in Alexandria, VA, raising money to provide for the activities that local & state f...
05/03/2019
Fund for Alexandria's Child

Tonight we're supporting foster kids in Alexandria, VA, raising money to provide for the activities that local & state funding doesn't, such as swimming lessons & senior photos. Join us at trendy Hummingbird in Old Town -- the oyster bar is ready! https://www.alexandriava.gov/TheFundForAlexChild

The Fund for Alexandria's Child works to enhance the quality of life of foster children and children at risk of abuse and neglect by promoting community awareness, involvement and resource development. We achieve our mission through providing to the children such activities as dance, art or karate l...

I've got a lot of garden plants showing off right now. Beautiful colors!
05/03/2019

I've got a lot of garden plants showing off right now. Beautiful colors!

Esperanza Academy had its "Breakfast at Fenway" event today. They are doing such good work.  I'm a fan of all my clients...
05/03/2019

Esperanza Academy had its "Breakfast at Fenway" event today. They are doing such good work. I'm a fan of all my clients doing inner city education *right.* In this case, a bunch of Episcopalians got together and said, "We're going to make this our mission." And thus, the school was born, serving primarily immigrants.

05/03/2019

Quick view of stadium.

05/02/2019

After the auction, guests could take a tour of Fenway Park. One interesting bit; urban gardening.

Auction time!
05/02/2019

Auction time!

A stellar night yesterday evening at this progressive school. *Generous* support for economic diversity in this school, ...
04/28/2019

A stellar night yesterday evening at this progressive school. *Generous* support for economic diversity in this school, putting their money where mouth is and ensuring financial aid gets funded.

Outdoor venue tonite. Rockin' band. Raising money for Veterans in recovery.
04/26/2019

Outdoor venue tonite. Rockin' band. Raising money for Veterans in recovery.

Ar 4:30 am, Union Station in DC is pretty quiet!  Just me and security in the main hall.
04/25/2019

Ar 4:30 am, Union Station in DC is pretty quiet! Just me and security in the main hall.

Wowser. Had a surprise *$1 million dollar gift* tonite during this event"s fundraising appeal. Some other elements weren...
04/25/2019

Wowser. Had a surprise *$1 million dollar gift* tonite during this event"s fundraising appeal. Some other elements weren't going as I'd hoped, so that was a nice lift. (Flash or no flash? Usually I like no flash but in this case, I think I prefer with flash)

Multiple choice.  I am ...A.  Preparing to get on British airlines as a flight attendant. B Attending a Diana Vreeland-i...
04/17/2019

Multiple choice. I am ...
A. Preparing to get on British airlines as a flight attendant.
B Attending a Diana Vreeland-inspired luncheon auction

After the gala tonight, my friend @iris and I sat and planned a trip out West. We shut down at midnight and snapped this...
03/31/2019

After the gala tonight, my friend @iris and I sat and planned a trip out West. We shut down at midnight and snapped this before leaving the hotel. We really were the last to leave the gala.

03/28/2019

We are wrapping up Part II of "Simple Auction Checkout" tomorrow at 1 PM Eastern. If you're overwhelmed with long lines at registration or checkout, it's a "must take" class. Reach out and I'll get you to the registration page.

Rochambeau gala 2019
03/24/2019

Rochambeau gala 2019

Registration is open. I'll be speaking on June 17.
03/20/2019

Registration is open. I'll be speaking on June 17.

Time to invest in YOUR fundraising career. Register TODAY for Planet Philanthropy, June 16-18, 2019 in St. Augustine, Florida. Presented by the AFP Florida Caucus and hosted by the AFP Florida First Coast Chapter.
https://afpflorida.org/registration/. #afp19pp

Dream Big Gala
03/20/2019

Dream Big Gala

The event fell a day before St. Patrick's Day, so the group decorated with a wee bit of Ireland.
03/17/2019

The event fell a day before St. Patrick's Day, so the group decorated with a wee bit of Ireland.

Brazil is a beautiful theme, and not one selected often enough.  It's bright colors. Feathers. Sexy dancers.  It's a dif...
03/17/2019

Brazil is a beautiful theme, and not one selected often enough. It's bright colors. Feathers. Sexy dancers. It's a different take on Mardi Gras.

Mardi Gras Mambo
03/05/2019

Mardi Gras Mambo

I'm onsite for a meeting.  Rochambeau the French International School is advertising at its reception area.
03/01/2019

I'm onsite for a meeting. Rochambeau the French International School is advertising at its reception area.

Today is Rare Disease Day.I've been honored to raise research dollars for 2 rare diseases: LAM The LAM Foundation (Breat...
02/28/2019

Today is Rare Disease Day.I've been honored to raise research dollars for 2 rare diseases: LAM The LAM Foundation (Breath of Hope Gala) and Lupus Lupus Foundation of America. The galas usually raise money for research -- which is typically the most urgent need of any rare disease. Patients and scientists want to find out what causes the disease, how to diagnose it, how to treat it, etc.

Purple nails. Purple eye shadow. Green dress. Gold jewelry. Must be Mardi Gras season!
02/24/2019

Purple nails. Purple eye shadow. Green dress. Gold jewelry. Must be Mardi Gras season!

A Coco Chanel-themed auction for Volunteers in Medicine Clinic
02/22/2019

A Coco Chanel-themed auction for Volunteers in Medicine Clinic

Publicity about the 2019 Possible Dreams event in MA is starting to come out - https://www.mvtimes.com/2019/02/20/mvcs-a...
02/21/2019
MVCS announces 2019 Possible Dreams fundraiser - The Martha's Vineyard Times

Publicity about the 2019 Possible Dreams event in MA is starting to come out - https://www.mvtimes.com/2019/02/20/mvcs-announces-2019-possible-dreams-fundraiser/

Martha’s Vineyard Community Services recently announced that this year’s Possible Dreams will take place on Sunday, July 28, at the historic Tilton Farm, 52 Middle Rd., in West Tisbury. The agency’s largest annual fundraiser, Possible Dreams benefits the six core programs of MVCS that, accordi...

's cover photo
02/06/2019

's cover photo

I remember hearing about how one can send a coconut (unboxed; just the coconut) through the US postal service. I thought...
01/17/2019

I remember hearing about how one can send a coconut (unboxed; just the coconut) through the US postal service. I thought it was novel. And apparently through UPS, you can send tires with simply a label.

The Heights School always has great themes. This year the event is based on the books by JRR Tolkien.  The pile of donat...
01/17/2019

The Heights School always has great themes. This year the event is based on the books by JRR Tolkien. The pile of donations are awaiting being photographed so they can be uploaded into the silent auction software.

Late last year I was working an event whereby screenwriter Brad Riddell was the emcee. Back in 2002, Brad was one of the...
01/16/2019

Late last year I was working an event whereby screenwriter Brad Riddell was the emcee. Back in 2002, Brad was one of the runners who carried the Olympic torch. He brought it to the gala (all the runners get one of these) because the theme of the night was tied to "champions." He took a photo of me holding it, and I just got a copy of the shot.

I"m in Miami eating outside and this tour bus drives by. Is he lost?  Avoiding snow? Come to pick me up?
01/12/2019

I"m in Miami eating outside and this tour bus drives by. Is he lost? Avoiding snow? Come to pick me up?

Last week's blog post looked at a risk when selling classroom art at school auctions.
01/11/2019
Parents sue over a school auction art sale - Sherry Truhlar

Last week's blog post looked at a risk when selling classroom art at school auctions.

Class art projects are common offerings at school auctions. At this New York school, one art project sold for $50,000 and became the basis for a lawsuit.

Are these door knobs apples? Sort of fun.
01/10/2019

Are these door knobs apples? Sort of fun.

Address

PO Box 6066
Arlington, VA
22206

Opening Hours

Monday 12:00 - 23:00
Tuesday 12:00 - 23:00
Wednesday 12:00 - 23:00
Thursday 12:00 - 23:00
Friday 12:00 - 23:00
Saturday 12:00 - 23:00
Sunday 12:00 - 23:00

Telephone

(888) 474-0838

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