Vivienne Whittaker • Multimedia Business Specialist

09/05/2026

Solemates Sneakers & Vintage is open until 7PM! Go check out their new location, what an upgrade; the store looks awesome guys!

09/02/2026

Okay… is it too early to start thinking about this?

Be honest — when do you start thinking about holiday shopping? 👀
December? November? Black Friday?

Apparently, shoppers are getting started much earlier. 60% of holiday shoppers begin purchasing at least two months before the season peaks.

And here’s where it gets interesting for businesses…
85% of shoppers say radio is the last media they consume before shopping.

So if you have a deal, special, event or promotion you want shoppers to take advantage of before the holiday rush, there’s a pretty good reason to start talking about it before December. And it’s not just about being heard once. 89% of listeners say they’ve learned about a new brand or product through an audio ad.

That’s the strategy — get your business in front of people while they’re planning, not just when everyone else is already shouting about the holidays.

If you’re starting to think about your holiday promotions and wondering when or how you should start getting them out there, let’s talk. I’d be happy to throw some ideas around with you. 🎄

So… when do YOU think businesses should start advertising for the holidays?

🎄 September
🎄 October
🎄 November
🎄 Or is it way too early? 😂

08/31/2026

It's not too late to join us this Wednesday! Designed for organizations of all sizes and across all industries, this summit connects workforce insights with modern marketing strategies - helping employers strengthen their recruitment efforts, better connect with today's job seekers, and build a more effective hiring strategy for the future.

Registration link in the comments! 😊

💡 Behind the Strategy

Before we talk about what to advertise, let's talk about what you're trying to accomplish.

One thing I've really come to understand since stepping into this role is just how different every business is—and how different their marketing needs can be. We know that no two businesses are the same, so why would we expect the same marketing solution to work for everyone?

Sometimes you need to get people through the door. Maybe that's a Big Pig mascot appearance or a live remote that brings your business directly into the community.

Maybe you're looking for a bigger opportunity to get your business in front of people. That's where something like our Mac & Cheese Fest can be a great fit.

And sometimes, the challenge isn't even getting customers—it's finding the right employees.

How many times do we hear businesses talk about how difficult it can be to find and attract good employees? But recruitment has changed. Today's candidates aren't just looking for a job—they're evaluating the employer.

And that's marketing, too.

That's exactly why we're inviting businesses to join us for our September 2nd Marketing Summit: Recruitment Strategies for 2026.

Our team will be talking about how different positions need different messaging, how to reach the right audiences, digital recruitment, and the candidate experience, along with workforce experts joining us for an interactive panel discussion.

Because whether you're trying to reach a new customer, bring people through your doors, get your name out in the community, or find your next great employee...

It starts with understanding what you're trying to accomplish. That's why we don't believe in one-size-fits-all marketing. Those who've met with us know we - Listen first. Find the problem. Then find the solution. That's the strategy.

I've put the registration link in the comments for those who would like to join us. ☺

08/28/2026

Doesn’t this room look warm and inviting? With the weather already starting to make us think about fall, winter and the holidays… your customers are thinking about them too. 🍂❄️🎄

That’s exactly why October is such a good time to get your business in front of them!

We are hosting Olean's first Mac & Cheese Fest this October, and we’re inviting businesses that want to be part of the day — not just food businesses!

Think about it…

❄️ Snowplowers getting in front of homeowners before the first big storm.
🔥 Heating companies before furnaces start working overtime.
💪 Health, fitness & wellness businesses as we head into the winter months.
🚗 Auto shops before winter takes a toll on vehicles.
🏠 Home service businesses before everyone starts thinking about winter projects.
🎁 Retailers with the holidays right around the corner.
🎃 Fall & Halloween businesses when your season is in full swing.

And that’s just a few examples!

We’re bringing our community together with St. Bonaventure University for the ultimate comfort food experience — and benefiting Student Veterans of St. Bonaventure University

Whether you’re looking to get your business in front of the community, connect with potential customers, or support a great local cause, we’d love to have you be part of it!

📩 Feel free to reach out for more details! My contact info is in the comments! ☺

Seven Mountains Media - Olean, NY St. Bonaventure University Events & Conferences 95.7 The Big Pig Goat Rock Radio Love My Froggy 105.3 Big Oly Radio Pop Radio 101

08/25/2026

🧀 It isn’t easy being cheesy… but it sure is fun! 🧀

Our Mac & Cheese Fest is coming, and we’re looking for sponsors and vendors who want to be part of the fun!

Great food. Local businesses. A whole lot of cheese. 🧀🙌

Join us October 10th at St. Bonaventure University benefiting Student Veterans of St. Bonaventure University

Interested in sponsoring or becoming a vendor? Let’s get cheesy! 🧀

Reach out by phone: 716-372-0161
Feel free to send me a message here on fb or email me at [email protected]

Seven Mountains Media - Olean, NY • St. Bonaventure University Events & Conferences • 95.7 The Big Pig • Big Oly Radio • Goat Rock Radio • Pop Radio 101 • Love My Froggy 105.3

08/25/2026

I’m a little late sharing these photos from Foster Cattaraugus Adult Prom on August 15th, but I really wanted to share them. ✨ Shout out to April Bojanowski Photography for taking many amazing photos - everyone looked awesome!

I had such a fun night getting dressed up, enjoying the food, taking pictures, laughing, dancing and just enjoying the evening with some awesome people! Especially the ones I met on the dance floor. ☺

But honestly, what made this night special to everyone was the reason behind it.

Foster Cattaraugus is a small local nonprofit doing some really meaningful work for children and families impacted by foster care. Their mission is about compassion, understanding, connection and creating opportunities for foster children to thrive.

And when you look at some of the things they’re able to do because of the support they receive — helping with school supplies, providing for medically fragile infants, helping reunite kids with family, sponsoring holiday gifts and creating opportunities for foster families to connect — it really puts things into perspective.

I’m a big believer in supporting the people and organizations doing good things right here in our community, and Foster Cattaraugus is one I’m really happy to stand behind. Amanda, I hope you never get tired of hearing me tell you how amazing of an individual you are because I will never stop! ❤❤

So, a little photo dump from a really fun night for a really good cause. ❤️

I’m looking forward to the next one! Fingers crossed for 80's theme in 2027 👀 📸✨

P.S, Shout out to Julie's Ever After in Bradford - I absolutely LOVE my dress, I received many compliments on it! Go check out their selection for homecoming, weddings or any formal occasion you may have planned! 💃🏻

08/23/2026

Dont let the stormy weather keep you from stopping over! Conveniently pull your vehicle right up to Backyard Butchers tent and stock up on your meats! 🥩

We are at Tractor Supply!
📍 1900 Constitution Ave, Olean NY

95.7 The Big Pig • Seven Mountains Media - Olean, NY

08/22/2026

We are collecting school supplies for area schools today at Olean & Bradford Walmart!!

Come grab one of our shopping list, help out with a couple supplies - you don't have to buy the whole list; unless you want to! 😎

Thank you to all our sponsors as well as all the shoppers who have helped contribute this morning! We are here until 2pm Stuffing the bus!

Seven Mountains Media - Olean, NY •
95.7 The Big Pig • Goat Rock Radio • Pop Radio 101 • Big Oly Radio

08/21/2026

Newman and I are hanging out at Tractor Supply in Olean! We have some Big Pig swag - come spin our wheel!

Backyard Butcher is here! Buy some bulk specials and fill your freezer for an INCREDIBLE price!

Local vendors are set up as well!

Stop on over and visit!

95.7 The Big Pig • Seven Mountains Media - Olean, NY

08/21/2026

We are at Tractor Supply in Olean! Come stop by and check out the vendors and load up your freezer!