Rebel and Soul

Rebel and Soul Hello. We’re Rebel & Soul, a multi-award winning, socially conscious brand experience agency with a neuroscience twist. Strategy, Marketing, Events, Creative

Sensory Stats You Won’t ForgetThe science of memory is wild – and brands who understand it have the edge. Here’s why…1️⃣...
13/08/2025

Sensory Stats You Won’t Forget

The science of memory is wild – and brands who understand it have the edge. Here’s why…

1️⃣ Smells stick — We recall scents up to 100× better than sights or sounds.
2️⃣ Pleasant pays — Scented spaces = +20% satisfaction & +11% sales.
3️⃣ Multi-sensory wins — More senses engaged = +70% brand recall.
4️⃣ Longer dwell, deeper memory — Sensory cues add ~6 mins to in-store time.
5️⃣ Design shapes perception — Packaging changes how we think products taste or work.

In a world of content overload, brands that make you feel are the ones you remember.

Celebrating Singapore, Celebrating Connection 🇸🇬On 9 August, as fireworks illuminate Marina Bay and voices rise in uniso...
06/08/2025

Celebrating Singapore, Celebrating Connection 🇸🇬

On 9 August, as fireworks illuminate Marina Bay and voices rise in unison, we’re reminded that live events don’t just entertain - they create shared memory. And this year, SG60 is more than a milestone. It’s an invitation to look forward.

With the theme “Building Our Shared Future, Together,” Singapore’s 60th birthday celebrates not just what we’ve achieved - but how we continue to grow as one.

From sky-painted tributes at SG50 to heartland fireworks in 2020, and now a multi-site celebration across Marina Bay, the Padang and beyond—Singapore reminds us how powerful shared moments can be.

Live events like these don’t just entertain—they unite. They create memories, build identity, and foster emotion that lasts far beyond the day.

In a world saturated with content, live experiences cut through. They give people something to feel, something to share, and something to remember—together.

Here’s to the brands, experiences, and rituals that help shape who we are.
Here’s to SG60.

The most powerful marketing tool in the world?Memory.Think back to your childhood.Certain brands didn’t just sell - they...
30/07/2025

The most powerful marketing tool in the world?
Memory.

Think back to your childhood.
Certain brands didn’t just sell - they stuck.
Not because of slogans.
But because of how they made you feel.

At Rebel & Soul, we explore the neuroscience behind why some brand experiences become unforgettable, while others disappear overnight.

Our new whitepaper dives into:
🔹 How emotion drives loyalty
🔹 Why sensory design boosts recall
🔹 Turning fleeting moments into lasting rituals
🔹 And why memory is your brand’s most underrated asset

Want a copy when it drops?
👇 Drop an emoji or DM us.

Bespoke is just the beginning. Luxury is no longer just about exquisite products - it’s about the moments that can’t be ...
23/07/2025

Bespoke is just the beginning.

Luxury is no longer just about exquisite products - it’s about the moments that can’t be bought.

Our latest whitepaper reveals how the world’s most iconic brands - from The Macallan and Hermès to Lamborghini - are redefining luxury through unforgettable, emotionally charged experiences.

Inside, we unpack:
- The 7 Dimensions of Luxury Desirability
- Why Asia is the epicentre of ultra-high-net-worth engagement
- How neuroscience, AI and immersive design are shaping the next era of brand loyalty
- Five proven steps to plan transcendent luxury events

Whether you’re curating your next activation or reimagining client engagement, this whitepaper is your strategic playbook.

Download the full whitepaper now and create experiences your audience will never forget.
LINK: https://hubs.ly/Q03yq87W0

The future of experiences is ethical, immersive, and regenerative. From carbon accountability to sensory sustainability,...
07/07/2025

The future of experiences is ethical, immersive, and regenerative. From carbon accountability to sensory sustainability, our latest Rebel Radar Report explores the new shifts in how brands connect with people and planet.

This is your strategic cheat sheet for building meaningful, future-ready experiences that resonate with values-led audiences.

What’s inside:
* Real-world case studies from brands like Dior, Mastercard, and PCMA
* Micro-trends like “Waste-to-Wonder” and “Cradle-to-Cradle Creativity”
* Stats and insights that show sustainability isn’t a cost - it’s a growth driver

Download the free report now: https://hubs.ly/Q03v_wrL0

Let’s build a future where impact and inspiration go hand in hand.

GOLD at the Agency of the Year Awards! 🏆We’re over the moon (and a little speechless) — Rebel & Soul has won GOLD for Ex...
27/06/2025

GOLD at the Agency of the Year Awards! 🏆

We’re over the moon (and a little speechless) — Rebel & Soul has won GOLD for Experiential Agency of the Year at Marketing Interactive’s
hashtag
!

And that’s not all…
🥈 Silver – Event Marketing Agency of the Year
🏅 Local Hero – Experiential Agency

These wins are a huge tribute to our team’s creativity, heart and hustle, and the trust of our incredible clients – - and the amazing partners and suppliers who bring the vision to life. 💥

Thank you to the organisers at and congrats to all the other inspiring agencies out there doing brilliant things. What a night!

Let’s keep raising the bar

FRIDAY FACTS YOU DIDN’T KNOW YOU NEEDED 🤯💓 Audience heartbeats sync at live events👃 Smells trigger memory way faster tha...
27/06/2025

FRIDAY FACTS YOU DIDN’T KNOW YOU NEEDED 🤯

💓 Audience heartbeats sync at live events
👃 Smells trigger memory way faster than visuals
🌀 Multisensory moments = 10x stronger recall

Your next brand experience?
Make it felt, not just seen.

A hidden door. A whispered poem. A whisky journey like no other.To launch the Philippe Starck x Mortlach limited edition...
18/06/2025

A hidden door. A whispered poem. A whisky journey like no other.

To launch the Philippe Starck x Mortlach limited edition series, we partnered with to create a one-day, invite-only experience for Singapore’s ultra high net worth guests.

Led by a haunting “voice of god” poem, guests followed Mortlach’s secretive stories — until they uncovered a hidden door.

Behind it? A first-in-Asia tasting of the Begin and Beyond whiskies, visionary Starck visuals, curated food pairings, a floating whisky glass, and on-the-spot sales.

A story told through every sense.

Bespoke is just the beginning.In an age of AI and automation, human connection is the new luxury.Our latest whitepaper e...
11/06/2025

Bespoke is just the beginning.

In an age of AI and automation, human connection is the new luxury.

Our latest whitepaper explores how iconic brands like Hermès, The Macallan and Johnnie Walker are crafting unforgettable experiences that go far beyond product — and why Asia’s Ultra High Net Worth Individuals now expect more than ever from branded moments.

We break down how the world’s most coveted names are winning loyalty (and ROI) by blending:
- Neuroscience-backed experience design
- Asia’s booming UHNWI segment
- Memory creation through sensory + AI-enhanced events

Follow our page to access the full whitepaper when it lands.

Case Study Throwback -Play, Learn, and Grow – Bringing Cartoonito to Life in Singapore!WarnerMedia approached us with th...
04/06/2025

Case Study Throwback -

Play, Learn, and Grow – Bringing Cartoonito to Life in Singapore!

WarnerMedia approached us with the task of launching a new preschool TV channel in a way that makes kids (and parents) fall in love with it instantly. How? You don’t just tell them about it - you create a world where they can experience it first-hand.

For the launch of in Singapore, we designed an immersive, interactive playdate showcasing the channel’s Human-Centric Learning framework in a multi-sensory way.

✨ The Experience:
🌱 Curiosity Woodland Trail – Encouraging children to explore and learn from nature.
💪 Courage Obstacle Course – Playful challenges designed to build confidence.
🎨 Creative Clay Crafting & Mini Planting Workshop – Hands-on activities with an educational twist.
🎁 Take-home educational gifts to extend the learning experience beyond the event.

💡 The Impact:
🔥 Fully booked in 3 days – demand exceeded expectations.
📈 185% above daily attendance targets.
🌍 100% sustainably produced event with natural carbon offsetting.🎯 100% satisfaction rate from attendees.
䷮ 200+ press mentions, reaching over 12 million people.
📲 Cartoonito’s Instagram audience grew by 590%, with 63% from Singapore.

Client Testimonial: “We had a great experience working with the Rebel & Soul team – they took the concept of ‘Where’s Nito’ and transformed it into a truly engaging and authentic on-ground experience.” – Fairenza Cheng Yi, Associate Director - Marketing & Communications, Warner Bros Discovery

When brand experiences are immersive, meaningful, and engaging, they leave a lasting impression that audiences remember and value.

🔹 What’s your brand’s next unforgettable moment? Let’s build it together. 🚀






🧠 The Science Behind Consumer Decisions – Why Experiences MatterDid you know that 95% of purchasing decisions happen in ...
21/05/2025

🧠 The Science Behind Consumer Decisions – Why Experiences Matter

Did you know that 95% of purchasing decisions happen in the subconscious mind? Subconscious purchasing decisions are driven by emotions and the more memorable those emotions, the better.

Here’s why experiential marketing works:

🔥 Emotion Drives Action – The subconscious, not logic, fuels buying decisions. (Harvard Business School)
👀 Visuals > Words – People remember 65% of visual content vs. 10% of written content after three days. (Brain Rules)
🎭 Multi-Sensory Engagement Boosts Recall by 70% – More senses = deeper memory retention. (Forbes)
💡 Anticipation Fuels Dopamine – The build-up to an experience triggers joy even before it happens. (Journal of Neuroscience)

At Rebel & Soul, we craft experiences that tap into this powerful neuroscience-backed engagement, ensuring brands don’t just get seen - but get remembered.

🔹 Is your brand leveraging the power of experience? Let’s talk. 🚀

🐰Hoppy Easter from Rebel & Soul!Easter is about renewal, joy, and fresh perspectives. In experiential marketing, the sam...
17/04/2025

🐰Hoppy Easter from Rebel & Soul!

Easter is about renewal, joy, and fresh perspectives. In experiential marketing, the same principles apply - reinvention, novelty, and unexpected delights keep brands ahead.

Did you know:
✨ Surprise boosts emotional intensity by 400%
✨ Our most joyful memories are usually surprising
✨ We feel most comfortable when things are certain, but we feel most alive when they’re not*
✨ Surprise = unforgettable brand experiences

Just like Easter reminds us of new possibilities, it’s the perfect time to reimagine how your brand engages, surprises, and creates unforgettable memories.

Wishing you a wonderful Easter filled with creativity, surprise, and (of course) a little bit of chocolate! 🍫🐰

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Singapore

Opening Hours

Monday 09:30 - 18:30
Tuesday 09:00 - 18:30
Wednesday 09:30 - 18:30
Thursday 09:30 - 18:30
Friday 09:30 - 18:30

Telephone

+6562915969

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