08/03/2026
NUR was never meant to be just a food business.
It started because of this girl. For the last 15 years I’ve lived with an autoimmune condition, and then Noor came into our lives — my beautiful Noor, who also happens to have a rare genetic condition.
While I come from a family where quality food, standards, and flavours always mattered - health suddenly became an even bigger and more important part of our daily lives. I began to care deeply about what went into my body, my family’s bodies, and the food I served to everyone who visited. Food wasn’t just food for us anymore.
It had to be clean. It had to be nourishing. And it had to taste amazing — because if it doesn’t taste good, what’s the point?
What began as a small catering kitchen using my mom and grandmother’s recipes slowly and consciously took a turn and branched out into a frozen food setup.
Alongside all the chaos, the busyness, and the navigating of everyday life, I realised how important it was to have good, quick, accessible food at home for my family. And that’s where the idea began — frozen food that people could keep in their freezer and pull out on the busiest days, without compromising on quality.
Everything that leaves my kitchen is food I serve my own family. No rubbish. Just honest food, made with hard work and intention, that quietly takes care of you.
That is NUR.
