26/09/2026
HERITAGE WOVEN INTO TOURISM
A patch to the wardrobe, crafted with Ilocos Abel fabric and inspired by the iconic Halo-Halo de Iloko.
You can easily recognize their signature halo-halo by its distinctive banana-leaf topper, a simple yet meaningful accent that reflects Chef Xavier’s love for culture and his commitment to preserving our culinary heritage.
What makes Halo-Halo de Iloko unique is its celebration of our native roots, featuring local fruits, berries, and other ingredients that remind us of the richness of our own land, topped with ice cream, leche flan, and cheese.Every serving tells a story of Ilocano creativity, tradition, and pride.
This Tourism Month, with the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” I am reminded that while technology can help us reach the world, our heritage remains our identity.
That is why I continue to use Ilocos Abel textile in my designs, to support and patronize our local weavers, and to give meaning to every strand woven into every piece.
Let technology be our guide, but let culture be our soul.
From every strand of Abel to every spoonful of halo-halo, may we continue to preserve, promote, and proudly share what is uniquely ours.
MABUHAY!
