Bloomroom by Dümmen Orange

Bloomroom by Dümmen Orange Year-round extraordinary blooms through century-long experience, precision breeding, and innovation.

🌺 Welcome to Bloom Room – where the art of innovation meets the beauty of nature and design! As a global leader in ornamental horticulture, Dümmen Orange takes immense pride in curating an extraordinary portfolio of flowers and plants that enchant growers, wholesalers, floral designers and retailers worldwide. Our state-of-the-art breeding lab, fuelled by pioneering scientists and cutting-edge tec

hnology, unleashes a burst of colours and sustainable blooms, transforming designs and landscapes and sparking inspiration. Join us on this vibrant journey as we sow the seeds of a better, more beautiful world! 🌱🌎

05/06/2026

Our Flower Trials Diaries 🌿

Our team is working hard to bring everything together for Flower Trials. From preparing displays and arranging varieties to adding the final touches, every detail is coming together step by step.

We can’t wait to welcome you soon and share what we’ve been working on. Stay tuned — there’s more to come! ✨



Dümmen Orange EU
FlowerTrials

A statement in purple 💜Calla Durban brings elegance with a modern twist through its rich purple colour and sleek, sculpt...
05/06/2026

A statement in purple 💜

Calla Durban brings elegance with a modern twist through its rich purple colour and sleek, sculptural shape. With smooth stems, excellent vase life, and clean lines, this variety is perfect for contemporary floral designs that let colour and form take the spotlight.



Future Flowers BV

Ruffles, layered textures, and expressive blooms — what could be better? 🌸Inspired by the flowing shapes and statement d...
04/06/2026

Ruffles, layered textures, and expressive blooms — what could be better? 🌸

Inspired by the flowing shapes and statement details seen across fashion, this arrangement brings together movement, volume, and colour.

Silva Pink+ Rose unfolds beautifully with its peony-like blooms, Damascus Carnation adds intricate texture, while Kismo Pink Chrysanthemum creates fullness within the design.

03/06/2026

Open Calla Days are off to a fantastic start! 🙌🏻

It's great to see so many customers visiting, exploring the latest Calla varieties, and sharing valuable conversations with our team.

We look forward to more inspiring discussions and successful connections throughout the event!

Hello, summer! ☀️ Let’s start the season with a bouquet full of sunshine, warmth, and joyful colour combinations. Glowin...
01/06/2026

Hello, summer! ☀️

Let’s start the season with a bouquet full of sunshine, warmth, and joyful colour combinations. Glowing yellows, vibrant oranges, and crisp whites come together to capture one of this season’s happiest floral trends: bold colour with a playful wink.

Featuring:

• Pina Colada Chrysanthemum
• Pina Colada Yellow Chrysanthemum
• Kristoff+ Gerbera

Looking for more summer inspiration? Visit our blog: https://bloomroomflowers.com/bloomroom-blogs/sunny-surprise/



VannoVa
Samada Flowers
Retine Flower Family
Zentoo Chrysanthemums
SenZaro - The Blooming Company
OudijkGerbera

Our beautiful Snowstorm+ Rose in the elegant arrangement by LM Flower Fashion Productions 🤍
30/05/2026

Our beautiful Snowstorm+ Rose in the elegant arrangement by LM Flower Fashion Productions 🤍

Bring a little extra heat to your floral designs with Lion King 🧡This vibrant spray Chrysanthemum stands out with its la...
28/05/2026

Bring a little extra heat to your floral designs with Lion King 🧡

This vibrant spray Chrysanthemum stands out with its layered, sphere-shaped blooms and warm sunset orange colour. With multiple flowers per stem, Lion King brings volume and a bold accent to bouquets and arrangements.

A variety that turns colour into a true floral statement!



Zentoo Chrysanthemums

43 years of floristry, craftsmanship, and passion for flowers 🌼Located in the heart of Alkmaar, florist Wim van Assem an...
27/05/2026

43 years of floristry, craftsmanship, and passion for flowers 🌼

Located in the heart of Alkmaar, florist Wim van Assem and his wife have built more than just a flower shop — it has become a place where creativity, tradition, and personal connection come together naturally.

In our latest Bloomroom blog article, Wim and Ans van Assem share their story, the evolution of floristry through the years, and what continues to inspire them today.

Read the full interview: https://bloomroomflowers.com/bloomroom-blogs/bloembinderij-van-assem/

Wim van Assem - bloembinderij

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