Real De Events

03/09/2024

MARKETING|SPORTS|EVENTS

Elevating and Marketing of Brands through Sports Related Mentorship Programs

Athlete Mentorship Program (Wacheza-Tu-Invest Initiative)
Wacheza-Tu-Invest initiative also known as Athlete Mentorship Program is a sensitization and a mentorship program that connects athletes with education scholarships, financial literacy, mental health trainings and social media branding/life skills training opportunities while actively playing in the sporting arena.

Facing the end of a sporting career in late 20s and early 30s can be tough, but knowing what to expect and preparing for that time can make the transition easier. Career transition is something that will happen to every athlete. All athletes have to face the reality that one day the sporting career will end, and you will need to begin a new chapter in your life. This can be an extremely daunting prospect, especially as many athletes will have little to no experience of a full-time job, and some may have missed out on college or university due to their sporting commitments.

BENEFITS TO THE ATHLETES
Provision of and connection with education scholarships to the athletes
Combating of Mental Health and Psycho-Social behaviours
Life skills literacy training and aspects of social media branding
Financial literacy training
Basic communication, hard and soft skills literacy programs
Forging of Athlete-Brand Partnerships

OBJECTIVES TO THE PARTNERING BRAND
Strengthens brand image and key brand message to the athletes
Create direct engagement with the youthful players
Drive the product brand popularity/visibility and increase its sales
Enhanced brand experience
Improved brand amplification to the targeted audience

AUDIENCE
Athletes and Footballers ages 18 to 35 years elite and semi-elite in active sports ecosystem in Kenya
STRATEGY
In-house programs, visiting the teams training camps for the campaigns.
CAMPAIGN ROADMAP
Design
Provoke
Engage
Amplify

DELIVERABLES
Improved brand awareness and visibility
Conversion of the targeted youthful audience
Enhanced brand propositioning
Drive traffic towards the brand social media platforms
Increased ROI
Better brand image, brand recall, brand identity.
Blogs by sports social media blogger

Mathare United Women Team

30/08/2024

Marketing|Sport|Events

Commercialization and Sponsorship in sport
The 10 months expensive competition for the Kenya Premier League 2024/25 season started last weekend without a league title sponsor. The teams normally receive 10M grants from the FKF payable in phases with an advance payment of 2M already wired to the various club’s account. Conversely, the league winner gets a paltry 5M shillings contrary to the club running expenses for 10 months of about 35M shillings averagely depending with the club.

Sponsorship is the financial support for a sport whether its an event, organisation or an individual by an outside body be it a person or organisation for the mutual benefit of both parties.

Sponsorship occurs at all levels of sport; elite athletes are paid large sums of money to wear certain sportswear or use branded equipment. Sponsorship can be financial or in-kind payments. Sponsorship means both parties receive benefits from the agreement.

Commercialization of sports involves the purchase, sale, display or use of sport in such a way that it generates revenue and profit, for making the sports better internationally, with world-class infrastructure. The commercialization of football has significantly reshaped the landscape of the sport, influencing club performance in numerous ways. This transformation has brought about increased revenue streams, improved facilities, and enhanced player acquisition strategies.

Benefits of Commercialisation
Enhanced Facilities and Infrastructure
With increased revenue, clubs have been able to upgrade their facilities and infrastructure, which directly impacts player performance. Modern training complexes, cutting-edge medical facilities, and advanced analytics departments contribute to better preparation, injury prevention, and overall team efficiency.

Attraction and Retention of Talent
The financial prowess brought about by commercialization enables clubs to attract and retain world-class players which not only boosts the team's performance but also enhances the club’s marketability and global fan base.

Enhanced Brand Value
Brand value is essential for elite clubs currently. In order to attract more fans and improve the fan base loyalty, clubs need to commercialise their operations to enhance global appeal in order to accelerate their brand and also to attract sponsorship prospects

Financial Boost and Competitive Edge
Commercialization has provided football clubs with substantial financial resources through sponsorship deals, broadcasting rights, and merchandising. This influx of capital allows clubs to invest in top-tier talent, state-of-the-art training facilities, and advanced sports science.

Elaborate Performance Based Contracts
While commercialization brings financial benefits, it also introduces immense pressure to perform. Sponsorship deals and broadcasting contracts often come with high expectations for success. Clubs are under constant scrutiny to deliver results, leading to managerial changes and strategic shifts aimed at maintaining competitiveness. This relentless pursuit of success can create a high-stakes environment that affects team morale and stability.
FKF Premier League
K.P.L CHAT

25/08/2024

Marketing|Sports|Events
Brand Experience and Partnerships
Brand partnerships are strategic alliances between two or more entities that create something extra special for customers. By combining the skillsets, resources, and marketing budgets of two or more businesses, brand partnerships allow companies to break into new markets, increase brand exposure and boost awareness.

Football sponsorship is a major business at every level of the game. A diverse range of businesses sponsor teams at the game’s top level but none is so prevalent as betting companies. Football is the most popular sport for betting activity, people who watch football are inundated with betting messages and that many ads on social media platforms are indistinguishable from organic content.

Front-of-shirt presence and stadium advertising boards in addition to using the sponsored club’s social media pages are key prospects for gambling businesses. The three (big) teams in the Kenyan Premier League with the highest average number of stadium attendance by their religious fans and followers are; - Gor Mahia FC, Shabana FC, and AFC Leopards SC respectively. This means their betting sponsor is earning the highest organic viewership in the league across and beyond the country.

Traditionally, partnership formats were very transactional. Brands were able to simply pay their fee and then dictate all elements of the activation. Those days are gone. Both event audiences and partners have started to push back and insist on an authentic fit. Sportpesa the local domiciled betting firm has gone leaps and bounds to assert its authority as the leading brand in sports partnerships in the Kenyan sports ecosystem. The company has set the precedence for the other industry players by sponsoring 3 teams in the KPL and is buoyed to further benefit from its brand experience components like; - brand story, brand identity, brand image, brand promise, brand design, brand recall, and brand proposition which ultimately will be translated to unmatched ROI from the Football fans.
Lets all market our league!!!

24/08/2022

24/08/2022

Brand activation strategy
Best described as an event, a campaign, or some type of interaction that is so effective. It establishes lasting connections to a target market.

Types of brand activation

Experiential marketing
Experiential marketing is all about branded engagement authenticity rather than implementing attention-getting gimmicks that only engage a target audience momentarily. Instead, this marketing niche is all about implementing three fairly simple dynamics: 1) Know your customer; 2) know your brand; 3) Conjure up a mutually beneficial touchpoint.

Digital marketing campaigns
Complete a digital channel strategy by mapping channels into the sales/buyer cycle.

Sampling campaigns
Product sampling has been around long enough to prove that it works.
Sampling campaigns, when done right, are impactful. You need a product and distribution plan, but first, you need content writers, graphic designers, and media types to pull things together. Identifying a target audience is the first step. Once you’ve got that, how will you reach these folks? By mail? At the retail level? Or will you give your item away at targeted venues like sports stadiums, fairs, or markets?

In-store events
The in-store event planning process includes setting goals, determining foot traffic, store capacity, and other store promotions that could compete with your effort.

Promotions
Social media contests and movements
In the minds of forward-thinking marketers, the biggest role of all-surpassing is giving away product samples and letting consumers test drive thus diagnose how the insights appear on the Socioeconomics.net website.