The marketing of sports teams and events. Designing and developing a themed activity, occasion, display, or exhibit a sporting event to promote a product, a team, cause, or organization,marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams. The athletes of the sports team can become
the brand ambassador of various brands which helps them to earn more money. With proper sports marketing the famous brands becomes familiar with the players and the wining track record of a particular sports team. Event marketing includes sports as a major portion of its events, its scope extends much further beyond them besides event marketing focuses more on businesses and corporate sponsorship than sport marketing does. Sports and Entertainment Marketing focuses on marketing and management functions/tasks that can be applied in amateur or professional sports or sporting events, entertainment or entertainment events, selling or renting of supplies and equipment used for recreational or sporting
