noopsididitagain

noopsididitagain Marketing Consultant, Corporate Events & Weddings Planner, Travel Experiences, Wine & Spirits Tasti

Life has always been about exploring, trying new things, lots of laughs, work, travelling, events, marketing, living & working in India, Europe, the Middle East, and occasionally (okay more than the occasional), those ‘Oops I Did It Again’ moments, way before Britney Spears sang about it. Of course, some of the reactions were with awe, a lot of them with pride, some with a learning lesson, but mos

tly always about what Nupura aka Noops could deliver again, and we definitely take great pride in that. Hence the decision some 3 years back to launch the brand ’Noops I Did It Again’, that started my entrepreneurial journey again after a short sabbatical. Breaking out on my own, gave me a few other things to do, started writing for publications like The Hindu, LBB Goa and many more. Took up WSET certification, kicked off the Goa chapter of Sofar Sounds, to explore more of indie music, not just in Goa but from across the country and the world. Post the lockdown, also gave birth to Gypsy Gigs, a once a month live music gig, that travels across Goa to offbeat venues, with limited seating, and always a new indie artist showcasing their original sound to an audience that really loves to listen to live music in an intimate setting. What started out as a fun way of showing my friends the off beat side of Goa, lead to me being an Experiences Host for small curated guests, form just a couple to a small group of 7-8. All of this and my 22 plus years of Marketing, PR & Events experience has let to an amalgamation of all the things I have learnt, love to do and share with others. Today, ‘Noops I Did It Again’ is all about the various services and skills that I can offer under this single brand entity. So be it working out a Brand & Marketing strategy for clients, bespoke, intimate, wine or spirits events, that offer tasting or training sessions, or the Airbnb or private experiences about discovering Goa’s local & off beat bars, as well as the artisanal and craft spirits made here, curating artists for events, writing, creating marketing content, wedding planning, corporate events, designing marketing campaigns, are all the things that energise and excite me. As the Chief Madhatter, I am all about creating unique concepts, thinking out of the box, ensuring that everyone says.......’Noops Did It Again’
Based out of Goa for the last nearly 6 years, with a team in Mumbai and here, and a network of associates all across the world, we are of course am open to travelling to any part of the world, especially if it is for a project that excites all of us.

This Bombay trip was looooong overdue....and had tons of people to catch up with so it was definitely a fun & memorable ...
30/04/2026

This Bombay trip was looooong overdue....and had tons of people to catch up with so it was definitely a fun & memorable one.

Visiting Yoko's on the evening I landed to catch up late night with friends who were on a post Scorpions gig High...to realizing that I need to get this friend's kid who is now much older into my team for a quiz night...especially if it's music round as he would kick my ass if he was in another team...😁

Didn't grab a drink with my favourite drinking partner this time...but hopefully next time I will...please tell aunty Vicky 😊

From meeting the PM of Vakola Shaun to meeting one of the kids Arif whom i used to teach as a volunteer to walking across the tiny bylanes of Bandra to see how they weren't joking about the Coffee places dotted on even the tiniest of space. And every 2nd place seemed to serve a Korean Bun...so had to try it.

Then an evening at Otters Club with another bunch of really old friends, thanks Sanju for making the plan happen. The Blue Lighting on the Coconut Trees there made me feel like Im right back in Goa at one of those shady late night party spots for sure 😁

The Powai Gang of Arpana, Arindam & the Bostoks of course...joined in by Praful meant that the night was definitely going to be full of crazy conversations, made laughter & great memories 😍

To grabbing a Frankie....how i had missed you...and Fried Wontons & American Chopsuey Bombay style of course 😍
These are just a few of my favourite things to indulge in when in Bombay!




A few weeks back had gone to Pune on work after nearly 12 odd years and how the city has changed!Metro, new bridges, roa...
29/04/2026

A few weeks back had gone to Pune on work after nearly 12 odd years and how the city has changed!
Metro, new bridges, roads & buildings so the city was practically unrecognizable, especially from my Boarding School Days in the 80s & 90s.
The hotel I was put up in, called now Sheraton which I remember staying there earlier when it was Le Meridien.

But, work was fun and so was catching up with old friends...that go back decades.
Was so much fun hanging out with you guys

Pankaj

Met up with Raghav from Delhi Sofar team who also happened to be in Pune.

A trip to Pune cannot be without a visit to my school Principal & my favourite Teacher, both who always were and still are mother figures to me. And of course Rushad whom I have known since he was in Primary School.

Checked out quite a few new places too in the city & honestly the Funniest one was a Club called 'Ballerz' which at my age i felt like I was entering a Virar Fast Local.... 😁

Tried some new Beers at Microbrewery Oi, even went to the Pune Branch of Elephant & Co and on the day itself when Madhav of Miguel's happened to be doing a Pop Up with some Goan flavours. And of course my fav duo 'Two of Us' also were performing there 😍

And of all things bumped into my much younger cousin's friend whom when I last saw was a kiddo and now is married and a Dad ...Congratulations again Raunak.

And of course had to carry some Urrak & Terry for peeps there!

Thanks a ton all of you that made this Pune trip unforgettable.

💫💖

Throwback to the Cashew Fest 2026 a few weeks back......of course meeting a bunch of friends....some that I may not have...
25/04/2026

Throwback to the Cashew Fest 2026 a few weeks back......of course meeting a bunch of friends....some that I may not have met in ages is always the Best part, followed of course by lots of & 😍

Definitely a lot of dancing after ages...
Followed by great live music & even more dancing at Bebde's 🎷

As always the sound system at the Festival and the quality of artists is debatable....so this time Ankur, the Doggo Milo & myself decided to give competition 😁

Thanks for the bottle of the Ginger Feni 😍


🌴

Networks of the Past ....a beautiful & interesting exhibition at the aka Prince of Wales Museum in Bombay. Part 2 ...
09/04/2026

Networks of the Past ....a beautiful & interesting exhibition at the aka Prince of Wales Museum in Bombay.
Part 2

Networks of the Past ....a beautiful & interesting exhibition at the aka Prince of Wales Museum in Bombay. Part 1 ...
09/04/2026

Networks of the Past ....a beautiful & interesting exhibition at the aka Prince of Wales Museum in Bombay.
Part 1

Met .sopan a few years back when he & Manohar still had a 2nd home in Goa. They finally decided to leave Goa and make Al...
07/04/2026

Met .sopan a few years back when he & Manohar still had a 2nd home in Goa. They finally decided to leave Goa and make Alibaug their new 2nd home, which i had the pleasure to visit some 2 & a half years back.
Hadn't seen Sopan since, so this trip to Bombay, he took the Ferry to Gateway of India & I took the new Aqua Line Metro to meet in town.
I had decided to be a tourist for the day in my OG home city & visit a few of my favourite places, and luckily I had him for company & conversations & laughter.
Our 1st stop was the Prince of Wales Museum aka .... looking and their marvellous exhibhits, he also kept up with my passion for Hats with his stylish Beret. 😁
Walking past some wonderful artists and their artworks outside Jehangir Art Gallery is another thing i love to do, and they sure didn'tdisappoint.
Walking through the bylanes of Kala Ghoda, we decided to visit the recently opened or so I thought, but we ended up going on the day of opening itself .mumbai which has as it’s Founder. It was a lovely afternoon of eating some great food. Punam is someone that I have worked with in Goa for a long time and have great admiration for with regards to her experience in Hospitality and her aesthetics, as well as the warmth she brings to guests, as a co founder of the Mustard Brand in Goa & Bombay. It was also nice to bump into a few of the Mustard team here, and enjoy the Wasabi seared Prawns, the Katso sandwich & the really uniquely delicious Pumpkin Tart. ❤️
Missed out on the cocktails this time as wanted to walk around some more, but next trip maybe.
Congratulations again Punam & Rohan, Best Wishes to getting guests to another Dimension through The Portal.
Will definitely come by for a Vinyl Night to indulge in the Cocktails on my next visit.

Some more walking & window shopping later, went to another of my OG spots... to of course have some beers and luckily also met another old friend Hoshang, as well as some of the OG staff.

Last but not the least, do not miss the demo done by Sopan on how to stand on the Metro platform when waiting to board one. 😁

Met the Crazy in Aamchi Mumbai....he never disappoints with his levels of crazy for sure 🤣Thankfully there's to keep ...
04/04/2026

Met the Crazy in Aamchi Mumbai....he never disappoints with his levels of crazy for sure 🤣

Thankfully there's to keep him in check 🤭

Met the lil one .bostock ....okay not so little any more ....but was amazing to see that young 5 year old that I met years back giving us a beautiful dance performance...now doing some great fashion designs and planning her business venture.

And if you are in Powai...then definitely order the Hot Dog or the Rotisserie Chicken from their outlet .rotisseriechicken ....named after Charlie...the OG father of the other 2 pooches who are licking my face away whilst he patiently awaits his turn 😁

And thank you Luku for bringing it over..... .bostock missed seeing you this trip but saying the Magazine with you on the cover....was super thrilled to see you achieving soooo much.

The Bostocks en famille is definitely always people you wanna hang with.....Crazy is an understatement with them.....but then again Birds of a Feather Flock Together 🤣

Every trip to Bombay, I definitely try to make a visit to the Prince of Wales Museum, now popularly known as .And it's ...
02/04/2026

Every trip to Bombay, I definitely try to make a visit to the Prince of Wales Museum, now popularly known as .
And it's never disappoints. This time fell in love with the collection of the Chinese S***f bottles....each one so delicately made and designed with such beautiful motifs.
And remember these are the size of maybe your little finger, so the artisans who made these were definitely working on these intricate designs for days, if not weeks.
There’s gonna be a lot more posts about my recent visit here, as there were just so many new things to see. 😍
And I have said it multiple times, but saying it again....if you in Bombay even as a resident...become a tourist for a day and pay a visit here!

Thanks .sopan for keeping. E company ❤️

Alibaug & Goa met in SOBO to catch up over art, culture, food & beers 😁

Ended 2025 & started 2026 at the foothills of the Aravallis, thanks to the wedding celebrations of my friend Aman and al...
06/01/2026

Ended 2025 & started 2026 at the foothills of the Aravallis, thanks to the wedding celebrations of my friend Aman and also a fellow Sofar City Leader for Jaipur.

What a wonderful celebration it was & a fabulous way to start the New Year. Live music with a band, a lavish food spread, a beautiful resort, a loooong full of energy baraat, thoughtful planning, light rain showers on the 31st night, chilly nights, Sufi live music, lively conversations from dating to cars to music to collegetime shenanigans, & a few wonderful new friends made.

Thank you so much for having me as a part of your celebrations & Congratulations again Aman & Sonakshi, may you both be blessed with love, happiness & adventure always! 😍

Our new home......so treats are mandatory for all the lazing around, getting in the way and tripping the folks we did wh...
17/09/2025

Our new home......so treats are mandatory for all the lazing around, getting in the way and tripping the folks we did whilst Mom n Dad packed up the old home & now doing all the unpacking in the New home......phewww us are exhausted 😁



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