Life has always been about exploring, trying new things, lots of laughs, work, travelling, events, marketing, living & working in India, Europe, the Middle East, and occasionally (okay more than the occasional), those ‘Oops I Did It Again’ moments, way before Britney Spears sang about it. Of course, some of the reactions were with awe, a lot of them with pride, some with a learning lesson, but mos
tly always about what Nupura aka Noops could deliver again, and we definitely take great pride in that. Hence the decision some 3 years back to launch the brand ’Noops I Did It Again’, that started my entrepreneurial journey again after a short sabbatical. Breaking out on my own, gave me a few other things to do, started writing for publications like The Hindu, LBB Goa and many more. Took up WSET certification, kicked off the Goa chapter of Sofar Sounds, to explore more of indie music, not just in Goa but from across the country and the world. Post the lockdown, also gave birth to Gypsy Gigs, a once a month live music gig, that travels across Goa to offbeat venues, with limited seating, and always a new indie artist showcasing their original sound to an audience that really loves to listen to live music in an intimate setting. What started out as a fun way of showing my friends the off beat side of Goa, lead to me being an Experiences Host for small curated guests, form just a couple to a small group of 7-8. All of this and my 22 plus years of Marketing, PR & Events experience has let to an amalgamation of all the things I have learnt, love to do and share with others. Today, ‘Noops I Did It Again’ is all about the various services and skills that I can offer under this single brand entity. So be it working out a Brand & Marketing strategy for clients, bespoke, intimate, wine or spirits events, that offer tasting or training sessions, or the Airbnb or private experiences about discovering Goa’s local & off beat bars, as well as the artisanal and craft spirits made here, curating artists for events, writing, creating marketing content, wedding planning, corporate events, designing marketing campaigns, are all the things that energise and excite me. As the Chief Madhatter, I am all about creating unique concepts, thinking out of the box, ensuring that everyone says.......’Noops Did It Again’
Based out of Goa for the last nearly 6 years, with a team in Mumbai and here, and a network of associates all across the world, we are of course am open to travelling to any part of the world, especially if it is for a project that excites all of us.
