20/02/2026
Ananya — because some achievements are truly one of a kind.
Proud to have conceptualised and executed ZEE 24 Ghanta Ananya Samman with a vision that celebrates the incomparable.
When the name itself means unique, every element of the experience had to rise above the ordinary, from the creative direction and stage design to the storytelling, flow, and on-ground ex*****on.
Our endeavour was to craft an IP that doesn’t just honour excellence, but does so with a sense of grandeur, credibility, and emotional resonance.
From the first idea to the final spotlight moment, Straightline Worldwide brought together strategy, creativity, and seamless ex*****on to shape an awards platform that truly stands apart.
Grateful to ZEE Media for the trust and partnership, and to every team member who turned this vision into a one-of-a-kind reality.
Here’s to celebrating those who are truly Ananya.
